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Marketing · head to head

Freshpaint vs Mullvad VPN

Freshpaint logo

Freshpaint

Marketing

Privacy layer that lets healthcare organisations run marketing analytics without sending PHI

From
On request
Rated
-
Full reviewWebsite
M

Mullvad VPN

Cybersecurity

Privacy-first VPN with one flat price and no email required to sign up

From
$5/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Freshpaint filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.; Mullvad VPN offers no free trial or free tier, unlike several consumer VPN competitors.
  • They diverge on capability: Freshpaint covers PHI detection and redaction, Mullvad VPN covers Flat single pricing.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Freshpaint and Mullvad VPN actually diverge.

Attributes where Freshpaint and Mullvad VPN differ
AttributeFreshpaintMullvad VPN
Starting priceOn request$5/month
Pricing modelquotesubscription
PlatformsWebwindows, mac, linux, ios, android
CategoryMarketingCybersecurity
FoundedUnknown2009

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Freshpaint

  • PHI detection and redaction
  • Business associate agreement
  • Event verification
  • Pixel replacement
  • Consent governance
  • Advertising destinations
  • Analytics and session tools
  • Audience activation

Only in Mullvad VPN

  • Flat single pricing
  • Account-number signup
  • Cash and crypto payments
  • WireGuard support
  • Independent audits

What people use each for

The jobs each tool is most often brought in to do.

Freshpaint

  • A health system told by legal to remove its Meta and Google pixels that still needs to report cost per acquisition on service line campaignsnot Mullvad VPN
  • A provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewednot Mullvad VPN
  • A compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committeenot Mullvad VPN
  • A multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tagsnot Mullvad VPN

Mullvad VPN

  • Paying for a VPN anonymously with cash or cryptocurrencynot Freshpaint
  • Avoiding tiered upsells with a single flat-rate plannot Freshpaint
  • Signing up without providing an email addressnot Freshpaint
  • Verifying a provider's privacy claims via independent auditsnot Freshpaint

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Freshpaint

  • Filtering necessarily degrades what advertising platforms receive, so campaign optimisation and lookalike modelling perform worse than an unfiltered pixel would, and the marketing team must accept measurably weaker targeting as the price of compliance.
  • Pricing is not published on the vendor site despite three named tiers, and third party reports of entry around 599 US dollars a month cover only the lowest tier, with audiences and advertising activation sitting above it.
  • It addresses web and marketing tracking rather than the whole protected health information estate, so it solves one exposure while patient data in the CRM, call centre and email tooling remains a separate problem.
  • The commercial case rests on a specific regulatory interpretation of online tracking technologies, and litigation and future guidance could narrow or widen it, which makes the size of the problem it solves less stable than a compliance purchase usually is.
  • It is built for healthcare and priced accordingly, so an organisation wanting a general customer data platform pays for a regulatory specialism it does not need and gets narrower general purpose functionality than Segment or RudderStack.

Mullvad VPN

  • Offers no free trial or free tier, unlike several consumer VPN competitors.
  • Lacks a bundled tiered structure, so there is no cheaper limited plan for occasional users.
  • Server network and streaming-unblocking performance is smaller than large mainstream VPN providers.
  • No annual discount, meaning long-term subscribers pay the same monthly rate as short-term users.

Pricing, plan by plan

Freshpaint

On request
  • Comply$undefined/month
    • Governance and consent foundation
    • PHI detection and redaction
    • Web analytics, funnels and surveys
  • Perform$undefined/month
    • Everything in Comply
    • Audiences and demand side platform activation
    • Attribution, journeys and recommendations
  • Scale$undefined/month
    • Everything in Perform
    • Ad performance reporting
    • Full AI feature access

Mullvad VPN

$5/month
  • Mullvad VPN$5/month
    • Flat rate regardless of subscription length
    • 5 simultaneous devices
    • No email required

Which should you pick?

Choose Freshpaint if

  • You need phi detection and redaction.
  • You also want business associate agreement.
Freshpaint review

Choose Mullvad VPN if

  • You need flat single pricing.
  • You work on windows, mac, linux, ios, android.
  • You also want account-number signup.
Mullvad VPN review

Questions people ask

Is Freshpaint or Mullvad VPN better?
Neither clearly leads. Freshpaint starts at On request and Mullvad VPN at $5/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Freshpaint or Mullvad VPN?
Freshpaint starts at On request and Mullvad VPN at $5/month.
Does Freshpaint or Mullvad VPN run on more platforms?
Freshpaint runs on Web. Mullvad VPN runs on windows, mac, linux, ios, android.
What is Freshpaint best used for?
Freshpaint is most often used for a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns, a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed, a compliance officer who needs a field level record of exactly what patient related data leaves the website, for a privacy committee, a multi-site provider group standardising tracking governance across marketing agencies that would otherwise each add their own tags. Of those, a health system told by legal to remove its meta and google pixels that still needs to report cost per acquisition on service line campaigns and a provider running paid search for elective procedures that must send conversion signals without disclosing which condition page a visitor viewed are not what Mullvad VPN is typically brought in for.
What can Freshpaint do that Mullvad VPN cannot?
Freshpaint covers PHI detection and redaction, Business associate agreement, Event verification, Pixel replacement. Mullvad VPN covers Flat single pricing, Account-number signup, Cash and crypto payments, WireGuard support.

Answered from the vendors’ own pages

Freshpaint: Why can a hospital not just use Google Analytics?

US Department of Health and Human Services guidance treats IP addresses and health related page URLs as protected health information in this context, and advertising and analytics platforms will not sign a business associate agreement, so the disclosure is unlawful without an intermediary that filters.

Freshpaint: Does Freshpaint sign a BAA?

Yes, and it holds SOC 2 Type II. That is the central reason it exists, because the destination platforms will not.

Freshpaint: What does it cost?

Freshpaint does not publish prices. Three tiers, Comply, Perform and Scale, are all sales led, and third party sources report entry around 599 US dollars a month for the lowest.

Freshpaint: Will my ad performance suffer?

Somewhat. Stripping identifiers reduces what platforms can optimise against. The trade is weaker targeting in exchange for measurement that a compliance committee will approve.

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