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Marketing · head to head

Lucky Orange vs Sogolytics

Lucky Orange logo

Lucky Orange

Marketing

All-in-one conversion optimization

From
Free
Free plan
Yes
Full reviewWebsite
Sogolytics logo

Sogolytics

Surveys

Value-priced survey and experience management platform, rebranded from SoGoSurvey in 2021

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Lucky Orange session-based pricing scales poorly during traffic spikes or successful campaigns; Sogolytics its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.
  • They diverge on capability: Lucky Orange covers Heatmaps, Sogolytics covers Drag-and-drop survey builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Lucky Orange and Sogolytics actually diverge.

Attributes where Lucky Orange and Sogolytics differ
AttributeLucky OrangeSogolytics
Pricing modelUnknownPer user per month
PlatformsWebWeb, iOS, Android
CategoryMarketingSurveys
Founded2012Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Lucky Orange

  • Heatmaps
  • Session Recordings
  • Live Chat
  • Surveys
  • Form Analytics
  • Shopify
  • WordPress
  • BigCommerce

Only in Sogolytics

  • Drag-and-drop survey builder
  • SogoCX and SogoEX modules
  • AI-assisted survey creation
  • Reporting dashboards
  • Response limits by plan
  • Custom branding

What people use each for

The jobs each tool is most often brought in to do.

Lucky Orange

  • User experience analysisnot Sogolytics
  • Bug reproductionnot Sogolytics
  • Conversion optimizationnot Sogolytics
  • Customer journey mappingnot Sogolytics
  • Usability testingnot Sogolytics

Sogolytics

  • A small business wanting published, self-service pricing rather than a Qualtrics-style sales negotiationnot Lucky Orange
  • A school or nonprofit needing multilingual survey support on a limited budgetnot Lucky Orange
  • A company wanting basic customer and employee experience management modules without buying separate enterprise platformsnot Lucky Orange
  • Someone still searching for SoGoSurvey by its former name who lands on the current Sogolytics productnot Lucky Orange

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Lucky Orange

  • Session-based pricing scales poorly during traffic spikes or successful campaigns
  • Lacks A/B testing capabilities that competitors like Crazy Egg offer
  • Less privacy-focused than Hotjar for session recording data

Sogolytics

  • Its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.
  • The free tier response cap, around 100 per project and 200 a year, is restrictive enough that most real programmes need a paid plan quickly.
  • Its enterprise integration and panel access ecosystem is smaller than the larger experience management platforms, limiting it for organisations with complex data pipeline needs.
  • Reported pricing varies noticeably between sources depending on billing term and promotional pricing, so buyers should confirm the current rate directly rather than relying on older reviews.
  • Brand recognition still lags its former name, SoGoSurvey, in some buyer searches, which can create confusion when comparing reviews written before the 2021 rebrand.

Pricing, plan by plan

Lucky Orange

Free
  • FreeFree
    • 100 monthly sessions
    • 30 days data retention
    • Basic features
  • Build$32/month
    • 5,000 monthly sessions
    • Live chat
    • Heatmaps
  • Grow$72/month
    • 15,000 monthly sessions
    • All Build features
  • Expand$184/month
    • 50,000 monthly sessions
    • All features

Sogolytics

Free
  • FreeFree
    • Around 100 responses per project
    • Up to 200 responses per year
    • Basic survey features
  • Pro$39/month
    • Unlimited surveys
    • Multilingual surveys
    • Template bank
  • Pro Max$49/month
    • Everything in Pro
    • AI-assisted survey creation
    • Custom messages and branding

Which should you pick?

Choose Lucky Orange if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.
Lucky Orange review

Choose Sogolytics if

  • You need drag-and-drop survey builder.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want sogocx and sogoex modules.
Sogolytics review

Questions people ask

Is Lucky Orange or Sogolytics better?
Neither clearly leads. Lucky Orange starts at Free and Sogolytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Lucky Orange or Sogolytics?
Lucky Orange starts at Free and Sogolytics at Free.
Does Lucky Orange or Sogolytics run on more platforms?
Lucky Orange runs on Web. Sogolytics runs on Web, iOS, Android.
Can I use Lucky Orange for free?
Both have a free tier, so you can try either at no cost before committing.
What is Lucky Orange best used for?
Lucky Orange is most often used for user experience analysis, bug reproduction, conversion optimization, customer journey mapping. Of those, user experience analysis and bug reproduction are not what Sogolytics is typically brought in for.
What can Lucky Orange do that Sogolytics cannot?
Lucky Orange covers Heatmaps, Session Recordings, Live Chat, Surveys. Sogolytics covers Drag-and-drop survey builder, SogoCX and SogoEX modules, AI-assisted survey creation, Reporting dashboards.

Answered from the vendors’ own pages

Lucky Orange: What is Lucky Orange's pricing based on?

Lucky Orange uses session-based pricing tiers. The Free plan tracks 100 monthly sessions; Build plan ($32/mo) tracks 5,000 sessions; Grow ($72/mo) tracks 15,000 sessions, up to Scale ($839/mo) for 300,000 sessions.

Source
Sogolytics: Is Sogolytics the same company as SoGoSurvey?

Yes, it rebranded from SoGoSurvey to Sogolytics in 2021 with a broader experience management positioning.

Lucky Orange: Does Lucky Orange include live chat?

Yes, unlike pure heatmap tools, Lucky Orange includes live chat with canned responses, operator transfers, co-browsing, and typing preview in all paid plans.

Source
Sogolytics: Is there a free plan?

Yes, capped at around 100 responses per project and 200 responses a year.

Lucky Orange: Can I get a 7-day free trial?

Yes, Lucky Orange offers a 7-day free trial with all features on every plan and no credit card required to start.

Source
Sogolytics: How does it compare in price with Qualtrics?

Sogolytics publishes monthly self-service pricing from around 39 USD a month, versus Qualtrics enterprise contracts that typically run into five figures annually.

Lucky Orange: Does Lucky Orange track session recordings?

Yes, Lucky Orange provides dynamic heatmaps and visitor session recordings showing customer behavior, including drop-offs in conversion funnels.

Source
Lucky Orange: How is Lucky Orange different from Hotjar?

Lucky Orange combines heatmaps with integrated live chat for real-time support, while Hotjar focuses more on feedback collection and UX research with better privacy defaults.

Source
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