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Affiliate Marketing · head to head

FirstPromoter vs Profit.co

FirstPromoter logo

FirstPromoter

Affiliate Marketing

Referral tracking for SaaS and subscription businesses

From
$49/month
Free plan
No
Full reviewWebsite
Profit.co logo

Profit.co

Employee Engagement

OKR software that drives business results

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Profit.co has a free tier, so it costs nothing to try first.
  • Each has a real cost: FirstPromoter plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000; Profit.co no published pricing at all; every deal is a custom proposal built with their sales team
  • They diverge on capability: FirstPromoter covers Recurring commission tracking, Profit.co covers OKR management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which FirstPromoter and Profit.co actually diverge.

Attributes where FirstPromoter and Profit.co differ
AttributeFirstPromoterProfit.co
Starting price$49/monthFree
Pricing modelUnknownsubscription
Free tierNoYes
PlatformsWeb (SaaS)Web, Ios, Android, Api
CategoryAffiliate MarketingEmployee Engagement
Founded20172018

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FirstPromoter

  • Recurring commission tracking
  • Multi-tier rewards
  • Coupon attribution
  • Public leaderboards
  • Custom signup pages
  • Stripe
  • Braintree
  • Paddle

Only in Profit.co

  • OKR management
  • Goal alignment
  • Key result tracking
  • Task management
  • Check-ins (CFR)
  • KPI dashboards
  • Strategy visualization
  • Performance insights

What people use each for

The jobs each tool is most often brought in to do.

FirstPromoter

  • Running an affiliate or referral programme for a SaaS productnot Profit.co
  • Tracking referral revenue through Stripenot Profit.co
  • Paying affiliates and issuing invoicesnot Profit.co
  • Multi-tier commission structures on the higher plansnot Profit.co

Profit.co

  • Running OKRs across an organisationnot FirstPromoter
  • Performance reviews and goal trackingnot FirstPromoter
  • Project portfolio management alongside objectivesnot FirstPromoter
  • Balanced scorecard reportingnot FirstPromoter
  • Building KPI dashboards from prebuilt templatesnot FirstPromoter

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FirstPromoter

  • Plans are capped by affiliate-driven revenue, so Starter at $49 a month stops at $5,000 a month and Business at $99 stops at $15,000
  • Starter is limited to 1,000 affiliates, 3 campaigns and 2 websites
  • Multi-tiered commissions, invoicing and Stripe payouts require the Business tier
  • Fraud and refund protection, automated payouts, SSO and custom roles are Enterprise only, from $149 a month
  • There is no free tier, only a 14 day trial

Profit.co

  • No published pricing at all; every deal is a custom proposal built with their sales team
  • Split into core modules and add-ons, so strategy roadmaps, one-to-ones, rewards and engagement are each extra rather than included
  • There is no free tier

Pricing, plan by plan

FirstPromoter

$49/month
  • Starter$49/month
    • Up to $5,000/month affiliate revenue
    • 2 campaigns maximum
    • 1,000 affiliates maximum
  • Business$99/month
    • Up to $15,000/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates
  • Enterprise$149/month
    • $30,000+/month affiliate revenue
    • Unlimited campaigns
    • Unlimited affiliates

Profit.co

Free
  • FreeFree
    • Up to 5 users
    • OKR management
    • Task management
  • Growth$7/month
    • Unlimited users
    • Everything in Free
    • CFR (check-ins)
  • Enterprise$undefined/month
    • Everything in Growth
    • Advanced analytics
    • HRIS integration

Which should you pick?

Choose FirstPromoter if

  • You need recurring commission tracking.
  • You work on Web (SaaS).
  • You also want multi-tier rewards.
FirstPromoter review

Choose Profit.co if

  • You need okr management.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want goal alignment.
Profit.co review

Questions people ask

Is FirstPromoter or Profit.co better?
Neither clearly leads. FirstPromoter starts at $49/month and Profit.co at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FirstPromoter or Profit.co?
Profit.co has a free tier; the other does not. Paid plans start at $49/month for FirstPromoter and Free for Profit.co.
Does FirstPromoter or Profit.co run on more platforms?
FirstPromoter runs on Web (SaaS). Profit.co runs on Web, Ios, Android, Api.
Can I use Profit.co for free?
Yes. Profit.co has a free tier, so you can try it without paying. FirstPromoter starts at $49/month.
What is FirstPromoter best used for?
FirstPromoter is most often used for running an affiliate or referral programme for a saas product, tracking referral revenue through stripe, paying affiliates and issuing invoices, multi-tier commission structures on the higher plans. Of those, running an affiliate or referral programme for a saas product and tracking referral revenue through stripe are not what Profit.co is typically brought in for.
What can FirstPromoter do that Profit.co cannot?
FirstPromoter covers Recurring commission tracking, Multi-tier rewards, Coupon attribution, Public leaderboards. Profit.co covers OKR management, Goal alignment, Key result tracking, Task management.

Answered from the vendors’ own pages

FirstPromoter: Does FirstPromoter offer a free trial?

Yes, FirstPromoter offers a 14-day free trial with no credit card required. After the trial, subscription pricing starts at $49/month for the Starter plan.

Source
Profit.co: How much does Profit.co cost?

Profit.co does not publish standard pricing tiers. Pricing is custom and determined by the modules selected (OKRs, Performance Management, Portfolio Management, Balanced Scorecard) and the number of users in your organization.

Source
FirstPromoter: What are FirstPromoter's pricing tiers based on?

FirstPromoter pricing is based on monthly tracked revenue from your affiliate program. The Starter plan ($49/month) supports up to $5,000/month affiliate revenue with 2 campaigns, the Business plan ($99/month) supports up to $15,000/month, and the Enterprise plan ($149+/month) supports $30,000+/month.

Source
Profit.co: How can I get a Profit.co quote?

Contact Profit.co sales team through the 'Talk to Sales' button on their website. The company commits to providing a custom proposal within 48 hours of inquiry.

Source
FirstPromoter: Which billing platforms does FirstPromoter integrate with?

FirstPromoter integrates with Stripe, Chargebee, Paddle, Recurly, and Braintree. The platform ties commissions to subscription billing events like renewals, upgrades, and cancellations.

Source
Profit.co: Does Profit.co offer a free trial?

Trial information is not displayed on the pricing page. Contact the sales team to inquire about trial access and custom commercial terms.

Source
FirstPromoter: Does FirstPromoter support multi-level affiliate commissions?

Yes, FirstPromoter supports multi-level commissions tracking up to 3 levels deep, allowing affiliates to earn from their own referrals and referrals they bring in.

Source
FirstPromoter: Can I customize the affiliate portal branding in FirstPromoter?

Yes, FirstPromoter provides a white-label partner portal that you can customize with your domain and branding. However, FirstPromoter's logo appears on portal pages unless you upgrade to higher tiers.

Source
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