Softwr

Employee Engagement · head to head

Fond vs UpPromote

Fond logo

Fond

Employee Engagement

Employee experience platform for modern teams

From
On request
Free plan
No
Full reviewWebsite
UpPromote logo

UpPromote

Affiliate Marketing

Top-rated Shopify affiliate marketing app

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only UpPromote has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fond fond.co redirects to Reward Gateway. No pricing plans or costs are published on Reward Gateway's website; UpPromote shopify-exclusive platform with no support for WooCommerce, BigCommerce, or other e-commerce platforms
  • They diverge on capability: Fond covers Social recognition, UpPromote covers Affiliate recruitment.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fond and UpPromote actually diverge.

Attributes where Fond and UpPromote differ
AttributeFondUpPromote
Starting priceOn requestFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWebWeb, Shopify
CategoryEmployee EngagementAffiliate Marketing
Founded20132019

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fond

  • Social recognition
  • Engagement tools
  • Culture programs
  • Mobile app
  • Analytics dashboard
  • Manager resources
  • Customizable workflows
  • Reporting

Only in UpPromote

  • Affiliate recruitment
  • Multi-level marketing
  • Custom commission structures
  • Auto-tier commission
  • PayPal mass payment
  • Shopify
  • PayPal
  • Klaviyo

What people use each for

The jobs each tool is most often brought in to do.

Fond

  • Peer-to-peer recognition with points employees send each othernot UpPromote
  • Redeeming points against a rewards cataloguenot UpPromote
  • Corporate perks and discounts for staffnot UpPromote
  • Running a recognition programme across international officesnot UpPromote

UpPromote

  • affiliate marketing managementnot Fond
  • Workflow automationnot Fond
  • Reportingnot Fond

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fond

  • Fond.co redirects to Reward Gateway. No pricing plans or costs are published on Reward Gateway's website
  • Requires contacting the company through demo request forms and ROI calculators for custom quotes

UpPromote

  • Shopify-exclusive platform with no support for WooCommerce, BigCommerce, or other e-commerce platforms
  • Free plan limited to 200 affiliate orders per month
  • Dual pricing model combines fixed monthly fees with percentage-based performance fees on approved sales
  • Free plan lacks in-app messaging system for direct communication with affiliates

Pricing, plan by plan

Fond

On request
  • Fond Platform$undefined/month
    • Recognition
    • Engagement tools
    • Culture building

UpPromote

Free
  • FreeFree
    • Basic affiliate management
    • Limited to 200 affiliate orders/month
    • No in-app messaging
  • Growth$24.99/month
    • Unlimited programs
    • Auto-generated coupons
    • Email automation

Which should you pick?

Choose Fond if

  • You need social recognition.
  • You also want engagement tools.
Fond review

Choose UpPromote if

  • You need affiliate recruitment.
  • You want to start without paying.
  • You work on Web, Shopify.
  • You also want multi-level marketing.
UpPromote review

Questions people ask

Is Fond or UpPromote better?
Neither clearly leads. Fond starts at On request and UpPromote at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fond or UpPromote?
UpPromote has a free tier; the other does not. Paid plans start at On request for Fond and Free for UpPromote.
Does Fond or UpPromote run on more platforms?
Fond runs on Web. UpPromote runs on Web, Shopify.
Can I use UpPromote for free?
Yes. UpPromote has a free tier, so you can try it without paying. Fond starts at On request.
What is Fond best used for?
Fond is most often used for peer-to-peer recognition with points employees send each other, redeeming points against a rewards catalogue, corporate perks and discounts for staff, running a recognition programme across international offices. Of those, peer-to-peer recognition with points employees send each other and redeeming points against a rewards catalogue are not what UpPromote is typically brought in for.
What can Fond do that UpPromote cannot?
Fond covers Social recognition, Engagement tools, Culture programs, Mobile app. UpPromote covers Affiliate recruitment, Multi-level marketing, Custom commission structures, Auto-tier commission.

Answered from the vendors’ own pages

Fond: Is Fond still operating under that brand?

Fond.co redirects to Reward Gateway, suggesting Fond has been acquired or rebranded under the Reward Gateway brand.

Source
UpPromote: What does UpPromote cost?

UpPromote offers a free plan, Growth plan at $24.99/month, Professional plan at $74.99/month, and Enterprise plan at $166.66/month. Paid plans also charge a performance fee on approved referral sales (approximately 2% on Growth, 1.5% on Professional, 1% on Enterprise).

Source
Fond: How does Reward Gateway publish pricing?

Reward Gateway does not disclose specific pricing tiers or costs on their website. Prospective customers must contact the company through demo requests or ROI calculators.

Source
UpPromote: Is UpPromote only for Shopify?

Yes. UpPromote is exclusively built for Shopify and does not support WooCommerce, BigCommerce, or other e-commerce platforms, making it limited to Shopify merchants.

Source
UpPromote: What does the free plan include?

The free plan includes basic affiliate program management, limited to 200 affiliate orders per month, and lacks advanced features like in-app affiliate messaging, approval/denial of individual referral orders, and multi-level commissions.

Source
UpPromote: What integrations does UpPromote have?

UpPromote integrates with email marketing platforms, page builders, subscription apps, payment processors (PayPal, Store Credit), and offers API/Webhook access for custom integrations.

Source
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