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Business Intelligence · head to head

Cabin vs Fathom Analytics

Cabin logo

Cabin

Business Intelligence

Cookieless web analytics that also reports the carbon footprint of your website

From
Free
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Only Cabin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cabin the analytics are deliberately shallow: no funnels, no cohort retention, no session replay and no user-level journeys, so anything beyond traffic and event counts requires a second tool.; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: Cabin covers Cookieless tracking, Fathom Analytics covers Page view tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Cabin and Fathom Analytics actually diverge.

Attributes where Cabin and Fathom Analytics differ
AttributeCabinFathom Analytics
Starting priceFree$14/month
Pricing modelPer month by pageview volumesubscription
Free tierYesNo
CategoryBusiness IntelligenceMarketing
FoundedUnknown2014

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cabin

  • Cookieless tracking
  • Carbon reporting
  • 1.2kb script
  • Custom events
  • Ad-blocker bypass
  • MCP access
  • Branded dashboards
  • EU data storage

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Cabin

  • Replacing Google Analytics on a site where a cookie consent banner is hurting conversion and you do not need behavioural advertising datanot Fathom Analytics
  • An organisation with a published sustainability commitment that needs a reportable figure for its website emissionsnot Fathom Analytics
  • An agency managing many client sites that wants unlimited domains and branded client dashboards for a flat $45 a monthnot Fathom Analytics
  • A developer who wants to query site analytics conversationally through an MCP-connected assistant rather than reading a dashboardnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Cabin
  • A lightweight Google Analytics replacementnot Cabin
  • Tracking many sites from one accountnot Cabin
  • Long-term historical reporting while subscribednot Cabin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cabin

  • The analytics are deliberately shallow: no funnels, no cohort retention, no session replay and no user-level journeys, so anything beyond traffic and event counts requires a second tool.
  • Carbon figures are modelled from bytes transferred using CO2.js assumptions about grid intensity and device energy, not measured, so they are directionally useful and should never be presented as audited emissions data.
  • Cabin is a product of Normally, a design studio, rather than a company whose sole business is analytics, which puts a reasonable question mark over long-term roadmap investment and support depth.
  • The 30-day retention on the free tier and 12 months on Plus mean year-on-year comparison needs the $45 Scale plan, which is a large jump for a small site that only wanted longer history.
  • Because it does not use cookies or cross-site identifiers, returning-visitor and multi-session attribution are approximations, which matters if anyone in the business is trying to reconcile it with an ad platform's numbers.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Cabin

Free
  • FreeFree
    • 1 domain
    • 10,000 pageviews per month
    • 30-day data retention
  • Plus$14/month
    • Up to 10 domains
    • 100,000 pageviews per month
    • 12-month retention
  • Scale$45/month
    • Unlimited domains
    • 5,000,000 pageviews per month
    • Unlimited retention

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Cabin if

  • You need cookieless tracking.
  • You want to start without paying.
  • You also want carbon reporting.
Cabin review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is Cabin or Fathom Analytics better?
Neither clearly leads. Cabin starts at Free and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cabin or Fathom Analytics?
Cabin has a free tier; the other does not. Paid plans start at Free for Cabin and $14/month for Fathom Analytics.
Does Cabin or Fathom Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Cabin for free?
Yes. Cabin has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Cabin best used for?
Cabin is most often used for replacing google analytics on a site where a cookie consent banner is hurting conversion and you do not need behavioural advertising data, an organisation with a published sustainability commitment that needs a reportable figure for its website emissions, an agency managing many client sites that wants unlimited domains and branded client dashboards for a flat $45 a month, a developer who wants to query site analytics conversationally through an mcp-connected assistant rather than reading a dashboard. Of those, replacing google analytics on a site where a cookie consent banner is hurting conversion and you do not need behavioural advertising data and an organisation with a published sustainability commitment that needs a reportable figure for its website emissions are not what Fathom Analytics is typically brought in for.
What can Cabin do that Fathom Analytics cannot?
Cabin covers Cookieless tracking, Carbon reporting, 1.2kb script, Custom events. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking.

Answered from the vendors’ own pages

Cabin: Do I need a cookie consent banner with Cabin?

No. It sets no cookies and collects no cross-site identifiers, and data is stored in the EU, which is the specific reason most buyers switch to it.

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
Cabin: How accurate is the carbon measurement?

It is an estimate derived from data transfer using the CO2.js model. It is reliable for tracking change over time on your own site and unsuitable as an audited emissions figure.

Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
Cabin: Who makes Cabin?

It was built at Normally, a research and design studio in London, out of work on data, privacy and the carbon footprint of digital products.

Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
Cabin: Can it replace Google Analytics entirely?

For traffic, referrer and event reporting, yes. For advertising attribution, audience building and funnel analysis, no.

Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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