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Marketing · head to head

Fathom Analytics vs GoodData

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
GoodData logo

GoodData

Business Intelligence

Analytics platform for data products

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; GoodData pricing scales per workspace as customer base grows, increasing costs with scale
  • They diverge on capability: Fathom Analytics covers Page view tracking, GoodData covers Headless BI.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and GoodData actually diverge.

Attributes where Fathom Analytics and GoodData differ
AttributeFathom AnalyticsGoodData
Starting price$14/monthOn request
Pricing modelsubscriptionUnknown
PlatformsWebWeb, Cloud AWS, Cloud Azure
CategoryMarketingBusiness Intelligence
Founded20142007

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Only in GoodData

  • Headless BI
  • Semantic Layer
  • Embedded Analytics
  • Multi-tenancy
  • White-labeling
  • Snowflake
  • BigQuery
  • Redshift

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot GoodData
  • A lightweight Google Analytics replacementnot GoodData
  • Tracking many sites from one accountnot GoodData
  • Long-term historical reporting while subscribednot GoodData

GoodData

  • Self-service analyticsnot Fathom Analytics
  • Data explorationnot Fathom Analytics
  • Ad-hoc reportingnot Fathom Analytics
  • Collaborative analysisnot Fathom Analytics
  • Embedded analyticsnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

GoodData

  • Pricing scales per workspace as customer base grows, increasing costs with scale
  • Advanced security features like audit logging and HIPAA compliance only on Enterprise plan

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

GoodData

On request
  • Professional$undefined/mo
    • Core BI and analytics
    • Full embedding with whitelabeling
    • Multi-tenancy support
  • Enterprise$undefined/mo
    • All Professional features
    • Custom agents and Agent Builder
    • 99.5% guaranteed uptime SLA

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose GoodData if

  • You need headless bi.
  • You work on Web, Cloud AWS, Cloud Azure.
  • You also want semantic layer.
GoodData review

Questions people ask

Is Fathom Analytics or GoodData better?
Neither clearly leads. Fathom Analytics starts at $14/month and GoodData at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or GoodData?
Fathom Analytics starts at $14/month and GoodData at On request.
Does Fathom Analytics or GoodData run on more platforms?
Fathom Analytics runs on Web. GoodData runs on Web, Cloud AWS, Cloud Azure.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what GoodData is typically brought in for.
What can Fathom Analytics do that GoodData cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. GoodData covers Headless BI, Semantic Layer, Embedded Analytics, Multi-tenancy. Both handle Web support.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
GoodData: Does GoodData offer a free tier?

No, GoodData does not offer a free tier. The platform has Professional and Enterprise pricing tiers that require sales contact for quotes.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
GoodData: What data warehouses can GoodData connect to?

GoodData supports direct connections to Snowflake, BigQuery, Redshift, Azure Databricks, and PostgreSQL through a direct-query-only integration model.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
GoodData: Can you self-host GoodData?

Self-hosted deployment is only available on the Enterprise plan. Professional plan customers are limited to the managed SaaS offering.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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