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Real Estate · head to head

BoldTrail vs Entrata

BoldTrail logo

BoldTrail

Real Estate

Real estate CRM and lead conversion platform from Inside Real Estate, rebranded from kvCORE in 2024

From
On request
Rated
-
Full reviewWebsite
Entrata logo

Entrata

Real Estate

Single-database multifamily platform covering accounting, leasing, resident services and payments

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: BoldTrail there is no published pricing anywhere, so a buyer cannot compare true cost against competitors without first completing a sales questionnaire and call.; Entrata it is built for United States conventional multifamily, so commercial, self-storage, international or mixed-asset portfolios are either unsupported or awkward.
  • They diverge on capability: BoldTrail covers Behavioural lead scoring, Entrata covers Single database platform.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which BoldTrail and Entrata actually diverge.

Attributes where BoldTrail and Entrata differ
AttributeBoldTrailEntrata

Identical on both: starting price (On request), pricing model (quote), free tier (No), platforms (Web, iOS, Android), user rating (Not yet rated), category (Real Estate).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BoldTrail

  • Behavioural lead scoring
  • IDX websites
  • Automated nurture campaigns
  • Transaction management
  • Team and brokerage tools
  • BackOffice and Recruit add-ons

Only in Entrata

  • Single database platform
  • Resident portal and payments
  • Leasing and marketing
  • Entrata insurance
  • Utility billing
  • AI leasing assistant

What people use each for

The jobs each tool is most often brought in to do.

BoldTrail

  • A brokerage already on kvCORE evaluating whether to continue under the BoldTrail rebrandnot Entrata
  • A growing team wanting behavioural lead scoring and automated nurture in one platform rather than separate toolsnot Entrata
  • An enterprise brokerage wanting BackOffice accounting and Recruit modules alongside the core CRMnot Entrata
  • An agent comparing full-platform options such as BoldTrail, Lofty and Follow Up Boss before committing to an annual contractnot Entrata

Entrata

  • A multifamily operator running Yardi or RealPage that wants one database instead of an integrated set of productsnot BoldTrail
  • A portfolio where marketing sites, ILS syndication and the lease record must stay in step without nightly importsnot BoldTrail
  • An operator trying to raise ancillary income from insurance and utility recovery without adding vendorsnot BoldTrail
  • A regional owner-operator consolidating accounting and site operations after acquisitionsnot BoldTrail

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BoldTrail

  • There is no published pricing anywhere, so a buyer cannot compare true cost against competitors without first completing a sales questionnaire and call.
  • It defaults to an annual contract, and month-to-month terms are rarely offered without specific negotiation, which reduces flexibility for a team testing the platform.
  • Pricing is packaged for brokerage-scale deployment, so a solo agent pays for a pricing model and feature set built around team and brokerage needs.
  • The 2024 rebrand from kvCORE to BoldTrail means older reviews, guides and search results still reference the previous name, which can create confusion when researching current pricing or features.
  • Add-on modules such as BackOffice and Recruit are priced and sold separately from the core platform, so a full-featured brokerage deployment costs meaningfully more than the base CRM quote suggests.

Entrata

  • It is built for United States conventional multifamily, so commercial, self-storage, international or mixed-asset portfolios are either unsupported or awkward.
  • Ancillary services including payments, insurance and utility billing carry their own economics, so the licence quote understates the total value of the relationship and should be negotiated as a package.
  • Configuration depth for unusual ownership and fund structures is narrower than Yardi, which pushes complex owners back to a separate accounting layer.
  • Implementation and data migration take months with paid services, and portfolios migrating mid-year face a painful accounting cutover.
  • The founder and chairman resigned from the board in 2022 after sending an antisemitic email, and the executive team was rebuilt afterwards, so reference checks about long-term relationships should focus on current management rather than the historical reputation.

Pricing, plan by plan

BoldTrail

On request
  • BoldTrail$undefined/month
    • No published price list, quote generated through a sales questionnaire
    • Solo agent estimates around 300 to 500 USD a month all-in
    • Small team estimates around 700 to 1,200 USD a month

Entrata

On request
  • Entrata$undefined/year
    • Quoted per unit per month against an annual contract
    • Modules such as insurance, utility billing and AI leasing priced separately
    • Payment processing revenue sits alongside the licence fee

Which should you pick?

Choose BoldTrail if

  • You need behavioural lead scoring.
  • You work on Web, iOS, Android.
  • You also want idx websites.
BoldTrail review

Choose Entrata if

  • You need single database platform.
  • You work on Web, iOS, Android.
  • You also want resident portal and payments.
Entrata review

Questions people ask

Is BoldTrail or Entrata better?
Neither clearly leads. BoldTrail starts at On request and Entrata at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BoldTrail or Entrata?
BoldTrail starts at On request and Entrata at On request.
Does BoldTrail or Entrata run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
What is BoldTrail best used for?
BoldTrail is most often used for a brokerage already on kvcore evaluating whether to continue under the boldtrail rebrand, a growing team wanting behavioural lead scoring and automated nurture in one platform rather than separate tools, an enterprise brokerage wanting backoffice accounting and recruit modules alongside the core crm, an agent comparing full-platform options such as boldtrail, lofty and follow up boss before committing to an annual contract. Of those, a brokerage already on kvcore evaluating whether to continue under the boldtrail rebrand and a growing team wanting behavioural lead scoring and automated nurture in one platform rather than separate tools are not what Entrata is typically brought in for.
What can BoldTrail do that Entrata cannot?
BoldTrail covers Behavioural lead scoring, IDX websites, Automated nurture campaigns, Transaction management. Entrata covers Single database platform, Resident portal and payments, Leasing and marketing, Entrata insurance.

Answered from the vendors’ own pages

BoldTrail: Is BoldTrail the same product as kvCORE?

Yes, Inside Real Estate rebranded kvCORE to BoldTrail in June 2024; the underlying platform and much of the customer base carried forward.

Entrata: Is Entrata pricing published?

No. It is quoted per unit per month on an annual contract, and modules such as insurance and utility billing are priced on top.

BoldTrail: Is there a published price list?

No, all pricing is quoted individually through a sales process; industry-tracked estimates put a solo agent around 300 to 500 USD a month all-in.

Entrata: How small can a portfolio be?

Practically around 5,000 units. Smaller operators find the contract minimums and implementation effort hard to justify.

BoldTrail: Can I get a month-to-month contract?

Rarely without specific negotiation; the default contract term is annual.

Entrata: Does it support commercial property?

Only lightly. It is a multifamily product, and mixed portfolios usually keep a second system for commercial assets.

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