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E-Commerce · head to head

Drip vs Retail Pro

Drip logo

Drip

E-Commerce

Ecommerce email marketing and automation priced purely on contact count

From
$39/month
Rated
-
Full reviewWebsite
Retail Pro logo

Retail Pro

E-Commerce

Comprehensive retail management software

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Drip drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.; Retail Pro pricing details not disclosed; requires sales consultation
  • They diverge on capability: Drip covers Ecommerce data sync, Retail Pro covers Point of sale.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Drip and Retail Pro actually diverge.

Attributes where Drip and Retail Pro differ
AttributeDripRetail Pro
Starting price$39/monthOn request
Pricing modelPer month by contact countUnknown
PlatformsWeb, APIiOS, Android, Windows
FoundedUnknown1988

Identical on both: free tier (No), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Drip

  • Ecommerce data sync
  • Visual workflow builder
  • Behavioural segmentation
  • Onsite forms and popups
  • Unlimited sends
  • No feature gating
  • Product recommendations
  • A/B testing

Only in Retail Pro

  • Point of sale
  • Inventory management
  • Customer database
  • Employee management
  • Sales analytics
  • Promotion management
  • Multi-store support
  • Reporting tools

What people use each for

The jobs each tool is most often brought in to do.

Drip

  • A Shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes Mailchimp and ActiveCampaign quotes unpredictable.not Retail Pro
  • A store with a mid-sized list finds Klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost.not Retail Pro
  • A marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform.not Retail Pro
  • A team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.not Retail Pro

Retail Pro

  • Multi-location retail POS operations (1 to 250+ stores)not Drip
  • Inventory management with serialized product trackingnot Drip
  • Customer loyalty programs via AppCard integrationnot Drip

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Drip

  • Drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.
  • Pricing scales on total contacts regardless of engagement, so an unpruned list of lapsed subscribers costs the same as an active one and list hygiene becomes a direct budget item.
  • Analytics and revenue attribution are thinner than Klaviyo, with no predictive lifetime value or churn scoring, so a data-led ecommerce team hits the ceiling on measurement before it hits it on sending.
  • The integration catalogue is far smaller than Klaviyo or Mailchimp, and outside the main ecommerce platforms and Zapier you will often be writing against the API yourself.
  • It sits inside Leadpages rather than being an independent company, and as the smaller of the two products its roadmap is subject to a parent whose primary business is landing pages rather than ecommerce email.

Retail Pro

  • Pricing details not disclosed; requires sales consultation
  • No published technical requirements or system specifications
  • International deployment requires fiscal/tax compliance consultation per region

Pricing, plan by plan

Drip

$39/month
  • Up to 2,500 contacts$39/month
    • Unlimited email sends
    • All workflows and segmentation
    • Onsite forms and popups
  • Up to 5,000 contacts$89/month
    • Identical feature set
    • Unlimited email sends
  • Up to 10,000 contacts$154/month
    • Identical feature set
    • Unlimited email sends
    • Price continues to scale with contact count above this

Retail Pro

On request

No published plan breakdown. See the Retail Pro review.

Which should you pick?

Choose Drip if

  • You need ecommerce data sync.
  • You work on Web, API.
  • You also want visual workflow builder.
Drip review

Choose Retail Pro if

  • You need point of sale.
  • You work on iOS, Android, Windows.
  • You also want inventory management.
Retail Pro review

Questions people ask

Is Drip or Retail Pro better?
Neither clearly leads. Drip starts at $39/month and Retail Pro at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Drip or Retail Pro?
Drip starts at $39/month and Retail Pro at On request.
Does Drip or Retail Pro run on more platforms?
Drip runs on Web, API. Retail Pro runs on iOS, Android, Windows.
What is Drip best used for?
Drip is most often used for a shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes mailchimp and activecampaign quotes unpredictable., a store with a mid-sized list finds klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost., a marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform., a team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.. Of those, a shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes mailchimp and activecampaign quotes unpredictable. and a store with a mid-sized list finds klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost. are not what Retail Pro is typically brought in for.
What can Drip do that Retail Pro cannot?
Drip covers Ecommerce data sync, Visual workflow builder, Behavioural segmentation, Onsite forms and popups. Retail Pro covers Point of sale, Inventory management, Customer database, Employee management.

Answered from the vendors’ own pages

Drip: Does Drip do SMS?

Not for new customers. Drip SMS is closed to new accounts and was only ever available in the United States, so treat Drip as an email and onsite platform.

Retail Pro: How much does Retail Pro cost?

Retail Pro does not publish specific pricing on its website. The company describes a 'Pay As You Grow' model but directs interested retailers to request a consultation or brochure to obtain actual pricing quotes customized to their business needs.

Source
Drip: How is Drip priced?

Entirely by contact count, from 39 US dollars a month for 2,500 contacts. Email sends are unlimited and no features are held back on lower tiers.

Drip: Who owns Drip?

Leadpages, which acquired it in 2016. Drip retains its own name, site and product.

Drip: How does it compare to Klaviyo?

Cheaper at small and mid list sizes with a similar ecommerce data model, but weaker on analytics, predictive segmentation and the breadth of its app ecosystem.

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