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E-Commerce · head to head

commercetools vs Drip

commercetools logo

commercetools

E-Commerce

The Digital Commerce AI Company

From
On request
Rated
-
Full reviewWebsite
Drip logo

Drip

E-Commerce

Ecommerce email marketing and automation priced purely on contact count

From
$39/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: commercetools no published pricing: customers cannot see costs, tier details, or feature breakdowns before contacting sales; Drip drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which commercetools and Drip actually diverge.

Attributes where commercetools and Drip differ
AttributecommercetoolsDrip
Starting priceOn request$39/month
Pricing modelquotePer month by contact count
PlatformsWebWeb, API

Identical on both: free tier (No), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in commercetools

Nothing recorded that Drip does not also cover.

Only in Drip

  • Ecommerce data sync
  • Visual workflow builder
  • Behavioural segmentation
  • Onsite forms and popups
  • Unlimited sends
  • No feature gating
  • Product recommendations
  • A/B testing

What people use each for

The jobs each tool is most often brought in to do.

commercetools

  • Composable commerce platforms for enterprise retailersnot Drip
  • B2C and B2B commerce API infrastructurenot Drip
  • Multi-region commerce operationsnot Drip

Drip

  • A Shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes Mailchimp and ActiveCampaign quotes unpredictable.not commercetools
  • A store with a mid-sized list finds Klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost.not commercetools
  • A marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform.not commercetools
  • A team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.not commercetools

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

commercetools

  • No published pricing: customers cannot see costs, tier details, or feature breakdowns before contacting sales
  • Order-based pricing opacity: described as 'transparent' but actual fee structure per order is undisclosed
  • Free trial time-gate: 60-day trial does not reveal production pricing for ongoing operations
  • Marketplace distribution unclear: availability on Google Cloud and AWS Marketplaces implies pricing varies by channel without transparency

Drip

  • Drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.
  • Pricing scales on total contacts regardless of engagement, so an unpruned list of lapsed subscribers costs the same as an active one and list hygiene becomes a direct budget item.
  • Analytics and revenue attribution are thinner than Klaviyo, with no predictive lifetime value or churn scoring, so a data-led ecommerce team hits the ceiling on measurement before it hits it on sending.
  • The integration catalogue is far smaller than Klaviyo or Mailchimp, and outside the main ecommerce platforms and Zapier you will often be writing against the API yourself.
  • It sits inside Leadpages rather than being an independent company, and as the smaller of the two products its roadmap is subject to a parent whose primary business is landing pages rather than ecommerce email.

Pricing, plan by plan

commercetools

On request

No published plan breakdown. See the commercetools review.

Drip

$39/month
  • Up to 2,500 contacts$39/month
    • Unlimited email sends
    • All workflows and segmentation
    • Onsite forms and popups
  • Up to 5,000 contacts$89/month
    • Identical feature set
    • Unlimited email sends
  • Up to 10,000 contacts$154/month
    • Identical feature set
    • Unlimited email sends
    • Price continues to scale with contact count above this

Which should you pick?

Choose commercetools if

Nothing in the data separates commercetools from Drip on the points above - pick on price and on how each one feels to use.

commercetools review

Choose Drip if

  • You need ecommerce data sync.
  • You work on Web, API.
  • You also want visual workflow builder.
Drip review

Questions people ask

Is commercetools or Drip better?
Neither clearly leads. commercetools starts at On request and Drip at $39/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, commercetools or Drip?
commercetools starts at On request and Drip at $39/month.
Does commercetools or Drip run on more platforms?
commercetools runs on Web. Drip runs on Web, API.
What is commercetools best used for?
commercetools is most often used for composable commerce platforms for enterprise retailers, b2c and b2b commerce api infrastructure, multi-region commerce operations. Of those, composable commerce platforms for enterprise retailers and b2c and b2b commerce api infrastructure are not what Drip is typically brought in for.
What can commercetools do that Drip cannot?
Drip covers Ecommerce data sync, Visual workflow builder, Behavioural segmentation, Onsite forms and popups.

Answered from the vendors’ own pages

commercetools: Does commercetools publish pricing online?

No. Pricing is not published on their website. Customers must contact sales, start a free 60-day trial, or purchase through Google Cloud or AWS Marketplaces to discuss pricing.

Source
Drip: Does Drip do SMS?

Not for new customers. Drip SMS is closed to new accounts and was only ever available in the United States, so treat Drip as an email and onsite platform.

commercetools: What is the pricing model for commercetools?

commercetools uses order-based pricing (not Gross Merchandise Value dependent) described as 'transparent and growth-friendly' with 'no hidden fees or penalties for scaling,' but exact per-order costs are disclosed only through sales consultation.

Source
Drip: How is Drip priced?

Entirely by contact count, from 39 US dollars a month for 2,500 contacts. Email sends are unlimited and no features are held back on lower tiers.

commercetools: Does commercetools offer a free trial?

Yes. A 60-day free trial includes full access to production-ready infrastructure, APIs, tools, and preloaded sample B2C/B2B data, with the option to move MVP to production without setup costs.

Source
Drip: Who owns Drip?

Leadpages, which acquired it in 2016. Drip retains its own name, site and product.

Drip: How does it compare to Klaviyo?

Cheaper at small and mid list sizes with a similar ecommerce data model, but weaker on analytics, predictive segmentation and the breadth of its app ecosystem.

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