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E-Commerce · head to head

Drip vs Memberful

Drip logo

Drip

E-Commerce

Ecommerce email marketing and automation priced purely on contact count

From
$39/month
Rated
-
Full reviewWebsite
Memberful logo

Memberful

E-Commerce

Membership platform for creators to sell subscriptions, courses and gated content

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Drip drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.; Memberful charges a 4.9% transaction fee on top of the flat monthly fee on the Standard plan.
  • They diverge on capability: Drip covers Ecommerce data sync, Memberful covers Membership checkout.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Drip and Memberful actually diverge.

Attributes where Drip and Memberful differ
AttributeDripMemberful
Starting price$39/month$49/month
Pricing modelPer month by contact countsubscription
FoundedUnknown2013

Identical on both: free tier (No), platforms (Web, API), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Drip

  • Ecommerce data sync
  • Visual workflow builder
  • Behavioural segmentation
  • Onsite forms and popups
  • Unlimited sends
  • No feature gating
  • Product recommendations
  • A/B testing

Only in Memberful

  • Membership checkout
  • Flexible subscriptions
  • Member management
  • Landing page builder
  • Dynamic paywalls
  • Third-party integrations

What people use each for

The jobs each tool is most often brought in to do.

Drip

  • A Shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes Mailchimp and ActiveCampaign quotes unpredictable.not Memberful
  • A store with a mid-sized list finds Klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost.not Memberful
  • A marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform.not Memberful
  • A team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.not Memberful

Memberful

  • Selling paid membership subscriptions from an existing websitenot Drip
  • Gating podcast, newsletter or course content behind a paywallnot Drip
  • Running a WordPress site with paid member-only contentnot Drip
  • Offering one-time purchases alongside recurring membershipsnot Drip

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Drip

  • Drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.
  • Pricing scales on total contacts regardless of engagement, so an unpruned list of lapsed subscribers costs the same as an active one and list hygiene becomes a direct budget item.
  • Analytics and revenue attribution are thinner than Klaviyo, with no predictive lifetime value or churn scoring, so a data-led ecommerce team hits the ceiling on measurement before it hits it on sending.
  • The integration catalogue is far smaller than Klaviyo or Mailchimp, and outside the main ecommerce platforms and Zapier you will often be writing against the API yourself.
  • It sits inside Leadpages rather than being an independent company, and as the smaller of the two products its roadmap is subject to a parent whose primary business is landing pages rather than ecommerce email.

Memberful

  • Charges a 4.9% transaction fee on top of the flat monthly fee on the Standard plan.
  • Requires a separate Stripe account, adding setup complexity compared to all-in-one checkout platforms.
  • Lacks built-in course-hosting depth found in dedicated learning management platforms.
  • No free plan beyond the pre-launch trial period; charges begin once payments go live.

Pricing, plan by plan

Drip

$39/month
  • Up to 2,500 contacts$39/month
    • Unlimited email sends
    • All workflows and segmentation
    • Onsite forms and popups
  • Up to 5,000 contacts$89/month
    • Identical feature set
    • Unlimited email sends
  • Up to 10,000 contacts$154/month
    • Identical feature set
    • Unlimited email sends
    • Price continues to scale with contact count above this

Memberful

$49/month
  • Standard$49/month
    • 4.9% transaction fee
    • Full platform access
    • Free until you go live
  • Enterprise$undefined/mo
    • Custom volume-based rates
    • Premium services and success management
    • Dedicated migration support

Which should you pick?

Choose Drip if

  • You need ecommerce data sync.
  • You work on Web, API.
  • You also want visual workflow builder.
Drip review

Choose Memberful if

  • You need membership checkout.
  • You work on web, api.
  • You also want flexible subscriptions.
Memberful review

Questions people ask

Is Drip or Memberful better?
Neither clearly leads. Drip starts at $39/month and Memberful at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Drip or Memberful?
Drip starts at $39/month and Memberful at $49/month.
Does Drip or Memberful run on more platforms?
Drip runs on Web, API. Memberful runs on web, api.
What is Drip best used for?
Drip is most often used for a shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes mailchimp and activecampaign quotes unpredictable., a store with a mid-sized list finds klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost., a marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform., a team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.. Of those, a shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes mailchimp and activecampaign quotes unpredictable. and a store with a mid-sized list finds klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost. are not what Memberful is typically brought in for.
What can Drip do that Memberful cannot?
Drip covers Ecommerce data sync, Visual workflow builder, Behavioural segmentation, Onsite forms and popups. Memberful covers Membership checkout, Flexible subscriptions, Member management, Landing page builder.

Answered from the vendors’ own pages

Drip: Does Drip do SMS?

Not for new customers. Drip SMS is closed to new accounts and was only ever available in the United States, so treat Drip as an email and onsite platform.

Memberful: What does Memberful cost?

Memberful's Standard plan costs $49/month plus a 4.9% transaction fee, while larger organizations can get custom volume-based rates on the Enterprise plan.

Source
Drip: How is Drip priced?

Entirely by contact count, from 39 US dollars a month for 2,500 contacts. Email sends are unlimited and no features are held back on lower tiers.

Memberful: Is there a free plan, and what are its limits?

Memberful can be used for free while setting up a membership site, with no charges incurred until the creator goes live and starts accepting payments.

Source
Drip: Who owns Drip?

Leadpages, which acquired it in 2016. Drip retains its own name, site and product.

Memberful: What does Memberful integrate with?

Memberful integrates with WordPress, Mailchimp, Discord and Kit, among other tools, to connect membership data with existing sites and marketing systems.

Source
Drip: How does it compare to Klaviyo?

Cheaper at small and mid list sizes with a similar ecommerce data model, but weaker on analytics, predictive segmentation and the breadth of its app ecosystem.

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