Softwr

E-Commerce · head to head

Drip vs Erply

Drip logo

Drip

E-Commerce

Ecommerce email marketing and automation priced purely on contact count

From
$39/month
Rated
-
Full reviewWebsite
Erply logo

Erply

E-Commerce

Cloud point of sale and retail management

From
$59/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Drip drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.; Erply priced per store per month rather than a flat company rate, starting at $49/store for the Giftshop & Grocery Chain plan with only 1 user account and 1 POS terminal included
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Drip and Erply actually diverge.

Attributes where Drip and Erply differ
AttributeDripErply
Starting price$39/month$59/month
Pricing modelPer month by contact countsubscription
PlatformsWeb, APIWeb

Identical on both: free tier (No), user rating (Not yet rated), category (E-Commerce).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Drip

  • Ecommerce data sync
  • Visual workflow builder
  • Behavioural segmentation
  • Onsite forms and popups
  • Unlimited sends
  • No feature gating
  • Product recommendations
  • A/B testing

Only in Erply

Nothing recorded that Drip does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Drip

  • A Shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes Mailchimp and ActiveCampaign quotes unpredictable.not Erply
  • A store with a mid-sized list finds Klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost.not Erply
  • A marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform.not Erply
  • A team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.not Erply

Erply

  • Managing inventory across multiple retail locations in real-timenot Drip
  • Synchronizing online store orders with physical point-of-salenot Drip
  • Processing customer payments integrated with loyalty programsnot Drip
  • Generating multi-location sales and inventory reportsnot Drip

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Drip

  • Drip SMS is closed to new accounts and was US-only when it was open, so the multichannel positioning that competitors offer is not actually available to a new customer.
  • Pricing scales on total contacts regardless of engagement, so an unpruned list of lapsed subscribers costs the same as an active one and list hygiene becomes a direct budget item.
  • Analytics and revenue attribution are thinner than Klaviyo, with no predictive lifetime value or churn scoring, so a data-led ecommerce team hits the ceiling on measurement before it hits it on sending.
  • The integration catalogue is far smaller than Klaviyo or Mailchimp, and outside the main ecommerce platforms and Zapier you will often be writing against the API yourself.
  • It sits inside Leadpages rather than being an independent company, and as the smaller of the two products its roadmap is subject to a parent whose primary business is landing pages rather than ecommerce email.

Erply

  • Priced per store per month rather than a flat company rate, starting at $49/store for the Giftshop & Grocery Chain plan with only 1 user account and 1 POS terminal included
  • Multichannel Chains plan is limited to 2 user accounts at $179/store per month
  • POS for NetSuite starts at $1,800 per month and Franchise & Chain starts at $3,500 per month, both quote-adjusted from there
  • Cancellation requires a written request 30 days prior to the end of the billing cycle

Pricing, plan by plan

Drip

$39/month
  • Up to 2,500 contacts$39/month
    • Unlimited email sends
    • All workflows and segmentation
    • Onsite forms and popups
  • Up to 5,000 contacts$89/month
    • Identical feature set
    • Unlimited email sends
  • Up to 10,000 contacts$154/month
    • Identical feature set
    • Unlimited email sends
    • Price continues to scale with contact count above this

Erply

$59/month
  • Giftshop & Grocery Chain$59/month
    • 1 user account
    • 1 point of sale terminal
    • For net sales turnover up to $25,000 per month
  • Multichannel Chains$199/month
    • 2 user accounts
    • 1 warehouse license
  • POS for NetSuite$1800/month
    • 2 user accounts
    • Inventory licensing
  • Franchise & Chain$3500/month
    • For 50+ store retail chains or franchises
    • Franchise HQ Module
    • Chain HQ Module

Which should you pick?

Choose Drip if

  • You need ecommerce data sync.
  • You work on Web, API.
  • You also want visual workflow builder.
Drip review

Choose Erply if

Nothing in the data separates Erply from Drip on the points above - pick on price and on how each one feels to use.

Erply review

Questions people ask

Is Drip or Erply better?
Neither clearly leads. Drip starts at $39/month and Erply at $59/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Drip or Erply?
Drip starts at $39/month and Erply at $59/month.
Does Drip or Erply run on more platforms?
Drip runs on Web, API. Erply runs on Web.
What is Drip best used for?
Drip is most often used for a shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes mailchimp and activecampaign quotes unpredictable., a store with a mid-sized list finds klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost., a marketer needs onsite capture forms and popups included rather than paying separately for a popup tool alongside the email platform., a team sends high email volume to a modest list, such as daily deals or frequent restocks, where unlimited sends on a contact-based price is materially cheaper than send-metered plans.. Of those, a shopify retailer wants abandoned cart, winback and post-purchase automation without the tier-by-tier feature gating that makes mailchimp and activecampaign quotes unpredictable. and a store with a mid-sized list finds klaviyo expensive for the volume it sends and wants a comparable ecommerce data model at a lower monthly cost. are not what Erply is typically brought in for.
What can Drip do that Erply cannot?
Drip covers Ecommerce data sync, Visual workflow builder, Behavioural segmentation, Onsite forms and popups.

Answered from the vendors’ own pages

Drip: Does Drip do SMS?

Not for new customers. Drip SMS is closed to new accounts and was only ever available in the United States, so treat Drip as an email and onsite platform.

Erply: What payment options does Erply offer?

Erply offers both monthly and annual billing contracts. Payment is due in advance at the start of each billing cycle. Annual contracts receive discounts compared to monthly rates. Changes to payment take effect within 48 hours.

Source
Drip: How is Drip priced?

Entirely by contact count, from 39 US dollars a month for 2,500 contacts. Email sends are unlimited and no features are held back on lower tiers.

Erply: Is there a free trial for Erply?

Erply offers free account creation with no credit card required to explore the platform. Users can create an account and test the service before committing to a paid plan.

Source
Drip: Who owns Drip?

Leadpages, which acquired it in 2016. Drip retains its own name, site and product.

Erply: Can I cancel my Erply subscription?

Erply subscriptions can be cancelled, but require a written request submitted at least 30 days prior to the desired cancellation date.

Source
Drip: How does it compare to Klaviyo?

Cheaper at small and mid list sizes with a similar ecommerce data model, but weaker on analytics, predictive segmentation and the breadth of its app ecosystem.

Share

Related pages

More on Drip

More on Erply

Keep looking

Other head to heads