Softwr

Business Intelligence · head to head

Cyfe vs Ruler Analytics

Cyfe logo

Cyfe

Business Intelligence

All-in-one business dashboard

From
Free
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Marketing

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Only Cyfe has a free tier, so it costs nothing to try first.
  • Each has a real cost: Cyfe dashboards are the billing unit, at 2 on the $29 Starter plan and 5 on the $39 Standard plan; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Cyfe covers Pre-built Widgets, Ruler Analytics covers Multi-touch attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Cyfe and Ruler Analytics actually diverge.

Attributes where Cyfe and Ruler Analytics differ
AttributeCyfeRuler Analytics
Starting priceFree£299/month
Pricing modelsubscriptionUnknown
Free tierYesNo
PlatformsWeb, Mobile, TvWeb
CategoryBusiness IntelligenceMarketing

Identical on both: user rating (Not yet rated), founded (2012).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cyfe

  • Pre-built Widgets
  • Custom Metrics
  • Historical Data
  • White-labeling
  • Embedding
  • Facebook
  • Twitter
  • Mailchimp

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Google Analytics
  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Cyfe

  • Building business dashboards from marketing, sales and finance sourcesnot Ruler Analytics
  • Displaying live metrics on office screens and shared public URLsnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Cyfe
  • ROI measurementnot Cyfe
  • Lead trackingnot Cyfe
  • Revenue attributionnot Cyfe

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cyfe

  • Dashboards are the billing unit, at 2 on the $29 Starter plan and 5 on the $39 Standard plan
  • Users are capped separately, at 1 on Starter and 2 on Standard, so a two person team needs the second tier for seats alone
  • Unlimited users only appears on the $119 Premier plan
  • Additional dashboards beyond a plan are $5 each
  • The Agency plan includes 10 clients with further clients at $19 each

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Cyfe

Free
  • Starter$29/month
    • 2 Dashboards
    • 1 User
    • 14-day free trial
  • Standard$39/month
    • 5 Dashboards
    • 2 Users
    • 14-day free trial
  • Pro$65/month
    • 10 Dashboards
    • 5 Users
    • 14-day free trial
  • Premier$119/month
    • 20 Dashboards
    • Unlimited Users
    • Additional dashboards available at $5 per dashboard

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Cyfe if

  • You need pre-built widgets.
  • You want to start without paying.
  • You work on Web, Mobile, Tv.
  • You also want custom metrics.
Cyfe review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Cyfe or Ruler Analytics better?
Neither clearly leads. Cyfe starts at Free and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cyfe or Ruler Analytics?
Cyfe has a free tier; the other does not. Paid plans start at Free for Cyfe and £299/month for Ruler Analytics.
Does Cyfe or Ruler Analytics run on more platforms?
Cyfe runs on Web, Mobile, Tv. Ruler Analytics runs on Web.
Can I use Cyfe for free?
Yes. Cyfe has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What is Cyfe best used for?
Cyfe is most often used for building business dashboards from marketing, sales and finance sources, displaying live metrics on office screens and shared public urls. Of those, building business dashboards from marketing, sales and finance sources and displaying live metrics on office screens and shared public urls are not what Ruler Analytics is typically brought in for.
What can Cyfe do that Ruler Analytics cannot?
Cyfe covers Pre-built Widgets, Custom Metrics, Historical Data, White-labeling. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Google Analytics, Salesforce, Web support.

Answered from the vendors’ own pages

Cyfe: How much does Cyfe cost?

Cyfe offers five subscription plans: Starter at $29/month (2 dashboards, 1 user), Standard at $39/month (5 dashboards, 2 users), Pro at $65/month (10 dashboards, 5 users), Premier at $119/month (20 dashboards, unlimited users), and Agency at $190/month (100 dashboards, 15 users, 10 clients).

Source
Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Cyfe: What features are included in all Cyfe plans?

All Cyfe tiers include unlimited history, TV mode for dashboard displays, public shareable URLs, custom logos and themes, custom SSL domain support, unlimited data exports, and embedded analytics capabilities. The 14-day free trial is available for every plan.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Cyfe: What is included in Cyfe's Agency plan?

The Agency plan at $190/month includes 100 dashboards, 15 users, and 10 clients. Additional clients cost $19 each. The plan provides 100% white label branding, branded widgets, custom CSS, and full client management features.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
Share

Related pages

More on Cyfe

More on Ruler Analytics

Keep looking

Other head to heads