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Customer Support · head to head

Cresta vs Yellow.ai

Cresta logo

Cresta

Customer Support

Real-time AI coaching and autonomous agents that sit on top of an existing contact centre platform

From
On request
Free plan
No
Full reviewWebsite
Yellow.ai logo

Yellow.ai

Live Chat

Enterprise AI platform for customer experience

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Cresta cresta depends on the CCaaS platforms it integrates with, and NICE, Genesys and Five9 are all shipping native real-time assist and auto-QA of their own, so at renewal you may be paying twice for capability your platform vendor will bundle at a discount.; Yellow.ai free plan caps chat sessions at 500 per month, then charges $0.99 per additional resolution
  • They diverge on capability: Cresta covers Real-time agent assist, Yellow.ai covers AI chatbots.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Cresta and Yellow.ai actually diverge.

Attributes where Cresta and Yellow.ai differ
AttributeCrestaYellow.ai
Pricing modelquotesubscription
PlatformsWeb, APIWeb, Mobile, Messaging apps, Voice assistants
CategoryCustomer SupportLive Chat
FoundedUnknown2016

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cresta

  • Real-time agent assist
  • Autonomous AI Agent
  • Conversation intelligence
  • Automated quality management
  • Behavioural coaching
  • Knowledge surfacing
  • Multilingual deployment
  • Supervisor dashboards

Only in Yellow.ai

  • AI chatbots
  • NLU capabilities
  • Multi-channel support
  • Analytics dashboard
  • Zendesk
  • Salesforce
  • HubSpot
  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Cresta

  • A 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent Genesys deploymentnot Yellow.ai
  • An insurance contact centre replacing manual QA sampling of two per cent of calls with automated scoring of every call for regulatory evidencenot Yellow.ai
  • A retail support operation deploying autonomous voice agents on high-volume order status calls while keeping humans on complex claimsnot Yellow.ai
  • A contact centre director who needs to prove which specific agent behaviours drive outcome differences, rather than relying on post-call survey scoresnot Yellow.ai

Yellow.ai

  • Businesses wanting to trial an AI chat agent before committing to per-resolution or enterprise billingnot Cresta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cresta

  • Cresta depends on the CCaaS platforms it integrates with, and NICE, Genesys and Five9 are all shipping native real-time assist and auto-QA of their own, so at renewal you may be paying twice for capability your platform vendor will bundle at a discount.
  • Pricing is not published and contracts are seat-based and annual at enterprise scale, which in practice means six-figure commitments and a procurement cycle measured in months rather than weeks.
  • Real-time guidance only pays back where conversation outcomes are measurable and repeatable, so support teams handling long, varied, low-volume cases rarely recover the licence cost.
  • Deploying real-time assist requires agents to accept on-screen prompting mid-call, and contact centres with strong union representation or experienced tenured agents frequently see adoption resistance that no amount of model quality fixes.
  • Automated quality scoring changes what agents are measured on, and organisations that switch from human QA without rewriting their evaluation rubric and appeals process create industrial-relations problems that surface months after go-live.

Yellow.ai

  • Free plan caps chat sessions at 500 per month, then charges $0.99 per additional resolution
  • Enterprise plan pricing is not published and requires contacting sales for a custom quote
  • Basic plan pricing is not disclosed on the pricing page either, only feature details

Pricing, plan by plan

Cresta

On request
  • Cresta$undefined/year
    • AI Agent
    • Agent Assist
    • Conversation Intelligence

Yellow.ai

On request
  • Starter$150/month
    • AI chatbot
    • 1 integration
  • Professional$400/month
    • Multi-channel
    • Advanced analytics
  • Enterprise$undefined/month
    • Custom solutions
    • Dedicated team

Which should you pick?

Choose Cresta if

  • You need real-time agent assist.
  • You work on Web, API.
  • You also want autonomous ai agent.
Cresta review

Choose Yellow.ai if

  • You need ai chatbots.
  • You work on Web, Mobile, Messaging apps, Voice assistants.
  • You also want nlu capabilities.
Yellow.ai review

Questions people ask

Is Cresta or Yellow.ai better?
Neither clearly leads. Cresta starts at On request and Yellow.ai at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cresta or Yellow.ai?
Cresta starts at On request and Yellow.ai at On request.
Does Cresta or Yellow.ai run on more platforms?
Cresta runs on Web, API. Yellow.ai runs on Web, Mobile, Messaging apps, Voice assistants.
What is Cresta best used for?
Cresta is most often used for a 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent genesys deployment, an insurance contact centre replacing manual qa sampling of two per cent of calls with automated scoring of every call for regulatory evidence, a retail support operation deploying autonomous voice agents on high-volume order status calls while keeping humans on complex claims, a contact centre director who needs to prove which specific agent behaviours drive outcome differences, rather than relying on post-call survey scores. Of those, a 1,500-seat telecommunications sales centre that wants conversion lift from live agent prompting without migrating off an incumbent genesys deployment and an insurance contact centre replacing manual qa sampling of two per cent of calls with automated scoring of every call for regulatory evidence are not what Yellow.ai is typically brought in for.
What can Cresta do that Yellow.ai cannot?
Cresta covers Real-time agent assist, Autonomous AI Agent, Conversation intelligence, Automated quality management. Yellow.ai covers AI chatbots, NLU capabilities, Multi-channel support, Analytics dashboard.

Answered from the vendors’ own pages

Cresta: Does Cresta replace my contact centre platform?

No. It is designed to sit on top of NICE, Genesys, Five9, Amazon Connect and similar platforms, which is why it is chosen where a full CCaaS migration is not feasible.

Yellow.ai: What does Yellow.ai's free tier include?

The free plan includes 1 AI agent, 500 monthly chat sessions with overage at $0.99 per additional resolution, and limited features.

Source
Cresta: What does it cost?

Cresta does not publish pricing. Contracts are seat-based and annual, and at the enterprise scale it sells into they are typically six figures per year.

Yellow.ai: What compliance certifications does the Enterprise plan provide?

The Enterprise tier includes SOC2, GDPR, and ISO compliance standards, ensuring enterprise-grade security and data handling.

Source
Cresta: Is it viable for a contact centre under 100 seats?

Rarely. The commercial model, implementation effort and required outcome measurement all assume several hundred seats or more.

Yellow.ai: How many agents and channels can I deploy with Yellow.ai's paid plans?

The Basic plan allows expandable agents and channels with 1,000 user records, while the Enterprise plan offers unlimited agents, sessions, and access to 35+ channels.

Source
Cresta: Who owns Cresta?

It is an independent venture-backed company, having raised roughly 282 million USD in total including a 125 million USD Series D in November 2024 co-led by World Innovation Lab and the Qatar Investment Authority.

Yellow.ai: How do I find out Enterprise pricing for Yellow.ai?

The Enterprise plan pricing is not listed publicly and requires contacting the sales team for a custom quote.

Source
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