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Contentsquare vs Fathom Analytics

Contentsquare logo

Contentsquare

Software

Digital experience analytics platform

From
On request
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Contentsquare no pricing is published, and the pricing page states no figures, tiers or cost metric at all; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: Contentsquare covers Zone-based Heatmaps, Fathom Analytics covers Page view tracking.

Where they differ

Only the attributes on which Contentsquare and Fathom Analytics actually diverge.

Attributes where Contentsquare and Fathom Analytics differ
AttributeContentsquareFathom Analytics
Starting priceOn request$14/month
PlatformsWeb, MobileWeb
Founded20122014

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Contentsquare

  • Zone-based Heatmaps
  • Session Replay
  • Journey Analysis
  • AI Insights
  • Impact Quantification
  • Adobe Analytics
  • Google Analytics
  • Salesforce

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Contentsquare

  • Analysing user behaviour on websites and apps through session replay and heatmapsnot Fathom Analytics
  • Finding friction in conversion funnels from behavioural datanot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Contentsquare
  • A lightweight Google Analytics replacementnot Contentsquare
  • Tracking many sites from one accountnot Contentsquare
  • Long-term historical reporting while subscribednot Contentsquare

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Contentsquare

  • No pricing is published, and the pricing page states no figures, tiers or cost metric at all
  • Nothing on the page says whether cost is driven by sessions, pageviews or users, so scale cannot be assessed before contacting sales

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Contentsquare

On request
  • CustomFree
    • Full Platform
    • AI Insights
    • Enterprise Support

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Contentsquare if

  • You need zone-based heatmaps.
  • You work on Web, Mobile.
  • You also want session replay.
Contentsquare review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is Contentsquare or Fathom Analytics better?
Neither clearly leads. Contentsquare starts at On request and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Contentsquare or Fathom Analytics?
Contentsquare starts at On request and Fathom Analytics at $14/month.
Does Contentsquare or Fathom Analytics run on more platforms?
Contentsquare runs on Web, Mobile. Fathom Analytics runs on Web.
What is Contentsquare best used for?
Contentsquare is most often used for analysing user behaviour on websites and apps through session replay and heatmaps, finding friction in conversion funnels from behavioural data. Of those, analysing user behaviour on websites and apps through session replay and heatmaps and finding friction in conversion funnels from behavioural data are not what Fathom Analytics is typically brought in for.
What can Contentsquare do that Fathom Analytics cannot?
Contentsquare covers Zone-based Heatmaps, Session Replay, Journey Analysis, AI Insights. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Both handle Web support.
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