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Research · head to head

Contentsquare vs FullStory

Contentsquare logo

Contentsquare

Research

Digital experience analytics platform

From
On request
Rated
-
Full reviewWebsite
FullStory logo

FullStory

E-Commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only FullStory has a free tier, so it costs nothing to try first.
  • Each has a real cost: Contentsquare no pricing tiers or costs published on website; sales contact required; FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • They diverge on capability: Contentsquare covers Zone-based Heatmaps, FullStory covers Session replay.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Contentsquare and FullStory actually diverge.

Attributes where Contentsquare and FullStory differ
AttributeContentsquareFullStory
Starting priceOn requestFree
Pricing modelsubscriptionquote
Free tierNoYes
CategoryResearchE-Commerce
Founded20122014

Identical on both: platforms (Web, Mobile), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Contentsquare

  • Zone-based Heatmaps
  • Session Replay
  • Journey Analysis
  • AI Insights
  • Impact Quantification
  • Adobe Analytics
  • AB Tasty
  • Optimizely

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Both cover

  • Google Analytics
  • Salesforce
  • Segment

What people use each for

The jobs each tool is most often brought in to do.

Contentsquare

  • Analysing user behaviour on websites and apps through session replay and heatmapsnot FullStory
  • Finding friction in conversion funnels from behavioural datanot FullStory

FullStory

  • User experience analysisnot Contentsquare
  • Bug reproductionnot Contentsquare
  • Conversion optimizationnot Contentsquare
  • Customer supportnot Contentsquare
  • Product developmentnot Contentsquare

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Contentsquare

  • No pricing tiers or costs published on website; sales contact required
  • Freemium model available but no cost difference between free and paid tiers specified
  • Enterprise pricing requires demo request to learn specifics

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Pricing, plan by plan

Contentsquare

On request
  • CustomFree
    • Full Platform
    • AI Insights
    • Enterprise Support

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Which should you pick?

Choose Contentsquare if

  • You need zone-based heatmaps.
  • You work on Web, Mobile.
  • You also want session replay.
Contentsquare review

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Questions people ask

Is Contentsquare or FullStory better?
Neither clearly leads. Contentsquare starts at On request and FullStory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Contentsquare or FullStory?
FullStory has a free tier; the other does not. Paid plans start at On request for Contentsquare and Free for FullStory.
Does Contentsquare or FullStory run on more platforms?
Both run on Web, Mobile, so platform support will not decide this one for you.
Can I use FullStory for free?
Yes. FullStory has a free tier, so you can try it without paying. Contentsquare starts at On request.
What is Contentsquare best used for?
Contentsquare is most often used for analysing user behaviour on websites and apps through session replay and heatmaps, finding friction in conversion funnels from behavioural data. Of those, analysing user behaviour on websites and apps through session replay and heatmaps and finding friction in conversion funnels from behavioural data are not what FullStory is typically brought in for.
What can Contentsquare do that FullStory cannot?
Contentsquare covers Zone-based Heatmaps, Session Replay, Journey Analysis, AI Insights. FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. Both handle Google Analytics, Salesforce, Segment.

Answered from the vendors’ own pages

Contentsquare: How much does Contentsquare cost?

Contentsquare does not publish pricing on their website. The platform offers a freemium model with a free tier accessible via signup and enterprise options available through booking a demo or contacting sales.

Source
FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Contentsquare: Is there a free version of Contentsquare?

Yes, Contentsquare offers a free tier that users can access by signing up at their app platform. Specific features included in the free tier and upgrade paths are available by starting a free account or booking a demo.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Contentsquare: How do I get a Contentsquare quote?

Contentsquare requires customers to book a demo or contact their sales team directly to receive pricing information for enterprise plans. They do not provide self-serve pricing for paid tiers.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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