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Software · head to head

FullStory vs SurveySparrow

FullStory logo

FullStory

Software

Digital experience intelligence platform

From
Free
Rated
-
SurveySparrow logo

SurveySparrow

Software

Survey and feedback platform for employee engagement

From
Free
Rated
-

The short version

  • Each has a real cost: FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites; SurveySparrow the free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey
  • They diverge on capability: FullStory covers Session replay, SurveySparrow covers Survey creation.

Where they differ

Only the attributes on which FullStory and SurveySparrow actually diverge.

Attributes where FullStory and SurveySparrow differ
AttributeFullStorySurveySparrow
Pricing modelquoteusage-based
PlatformsWeb, MobileWeb
Founded20142011

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

Only in SurveySparrow

  • Survey creation
  • Engagement surveys
  • Pulse surveys
  • Analytics dashboard
  • Mobile app
  • Custom templates
  • Action planning
  • Reporting

Both cover

  • Slack
  • Zapier

What people use each for

The jobs each tool is most often brought in to do.

FullStory

  • User experience analysisnot SurveySparrow
  • Bug reproductionnot SurveySparrow
  • Conversion optimizationnot SurveySparrow
  • Customer supportnot SurveySparrow
  • Product developmentnot SurveySparrow

SurveySparrow

  • Running conversational surveys and NPS programmesnot FullStory
  • Collecting employee and customer feedback on a schedulenot FullStory
  • Embedding surveys in websites, email and chat channelsnot FullStory

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

SurveySparrow

  • The free plan allows 75 responses per quarter, 3 active surveys and 10 questions per survey
  • The Basic and Starter plans include a single user; extra users cost $49 per user per month
  • Responses are metered per month and additional responses or API calls require a custom quote from sales
  • Custom branding requires the Business plan
  • CSS customisation, auto translation, Key Driver Analysis and HIPAA compliance are Enterprise only
  • The advertised savings of up to 40 percent require annual billing rather than quarterly

Pricing, plan by plan

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

SurveySparrow

Free
  • FreeFree
    • Basic surveys
    • Limited questions
    • Standard reports
  • Pro$undefined/month
    • Advanced surveys
    • Unlimited questions
    • Advanced analytics

Which should you pick?

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.

Choose SurveySparrow if

  • You need survey creation.
  • You want to start without paying.
  • You also want engagement surveys.

Questions people ask

Is FullStory or SurveySparrow better?
Neither clearly leads. FullStory starts at Free and SurveySparrow at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, FullStory or SurveySparrow?
FullStory starts at Free and SurveySparrow at Free.
Does FullStory or SurveySparrow run on more platforms?
FullStory runs on Web, Mobile. SurveySparrow runs on Web.
Can I use FullStory for free?
Both have a free tier, so you can try either at no cost before committing.
What is FullStory best used for?
FullStory is most often used for user experience analysis, bug reproduction, conversion optimization, customer support. Of those, user experience analysis and bug reproduction are not what SurveySparrow is typically brought in for.
What can FullStory do that SurveySparrow cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping. SurveySparrow covers Survey creation, Engagement surveys, Pulse surveys, Analytics dashboard. Both handle Slack, Zapier.

Answered from the vendors’ own pages

FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source

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