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UX Research · head to head

Dovetail vs FullStory

Dovetail logo

Dovetail

UX Research

AI-powered customer intelligence and research repository.

From
Free
Rated
-
Full reviewWebsite
FullStory logo

FullStory

E-commerce

Digital experience intelligence platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Dovetail no published mid-market pricing; enterprises must contact sales for custom quotes; FullStory free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites

Where they differ

Only the attributes on which Dovetail and FullStory actually diverge.

Attributes where Dovetail and FullStory differ
AttributeDovetailFullStory
Pricing modelfreemiumquote
PlatformsWeb, Mobile, APIWeb, Mobile
CategoryUX ResearchE-commerce
FoundedUnknown2014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dovetail

Nothing recorded that FullStory does not also cover.

Only in FullStory

  • Session replay
  • Heatmaps
  • Conversion funnels
  • User journey mapping
  • Error tracking
  • Frustration signals
  • Search functionality
  • Custom events

What people use each for

The jobs each tool is most often brought in to do.

Dovetail

  • Product teams conducting qualitative research and extracting actionable insightsnot FullStory
  • Customer success teams identifying churn drivers through session recordings and feedbacknot FullStory
  • Design and UX teams analysing user feedback to inform product decisionsnot FullStory
  • Marketing teams monitoring sentiment and customer perception trendsnot FullStory
  • Enterprise organisations requiring secure, compliant customer intelligence infrastructurenot FullStory

FullStory

  • User experience analysisnot Dovetail
  • Bug reproductionnot Dovetail
  • Conversion optimizationnot Dovetail
  • Customer supportnot Dovetail
  • Product developmentnot Dovetail

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dovetail

  • No published mid-market pricing; enterprises must contact sales for custom quotes
  • Free tier strictly limited to one channel and one project; scaling requires Enterprise plan
  • Enterprise pricing model opaque; no transparent tier for growing teams
  • Free tier includes AI Chat but with basic summaries only; advanced AI features reserved for Enterprise
  • No per-seat pricing published; cost model for multi-person teams unclear

FullStory

  • Free tier limited to 30,000 sessions per month, no 5,000+ monthly active user sites
  • Personal email addresses cannot be used for signup; business email domain required
  • Paid plan pricing not publicly listed, requires sales contact for quotes
  • Free plan has no email support, only community-based assistance
  • Mobile app analytics requires a separate add-on purchase

Pricing, plan by plan

Dovetail

Free
  • FreeFree
    • One channel for feedback tracking
    • One project for research
    • AI Chat with basic summaries
  • Enterprise$null/variable
    • Unlimited agents, channels, projects and docs
    • Advanced dashboards and AI features
    • Data redaction and access controls

FullStory

Free
  • FreeFree
    • 1,000 sessions/month
    • 14-day data retention
    • Basic analytics
  • Business$undefined/month
    • Custom sessions
    • 3-month retention
    • Advanced analytics
  • Enterprise$undefined/month
    • Unlimited sessions
    • Custom retention
    • Advanced privacy controls

Which should you pick?

Choose Dovetail if

  • You want to start without paying.
  • You work on Web, Mobile, API.
Dovetail review

Choose FullStory if

  • You need session replay.
  • You want to start without paying.
  • You work on Web, Mobile.
  • You also want heatmaps.
FullStory review

Questions people ask

Is Dovetail or FullStory better?
Neither clearly leads. Dovetail starts at Free and FullStory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dovetail or FullStory?
Dovetail starts at Free and FullStory at Free.
Does Dovetail or FullStory run on more platforms?
Dovetail runs on Web, Mobile, API. FullStory runs on Web, Mobile.
Can I use Dovetail for free?
Both have a free tier, so you can try either at no cost before committing.
What is Dovetail best used for?
Dovetail is most often used for product teams conducting qualitative research and extracting actionable insights, customer success teams identifying churn drivers through session recordings and feedback, design and ux teams analysing user feedback to inform product decisions, marketing teams monitoring sentiment and customer perception trends. Of those, product teams conducting qualitative research and extracting actionable insights and customer success teams identifying churn drivers through session recordings and feedback are not what FullStory is typically brought in for.
What can Dovetail do that FullStory cannot?
FullStory covers Session replay, Heatmaps, Conversion funnels, User journey mapping.

Answered from the vendors’ own pages

Dovetail: What is included in the free plan?

The free plan includes one channel for feedback tracking, one project for organising research, and AI Chat with basic summaries.

Source
FullStory: What does FullStory's free tier include?

30,000 sessions per month, 10 user seats, 5,000 server-side events per month, 1 year of session replay retention, and 1 year of product analytics retention. Session capture pauses when you exceed the monthly limit, though existing sessions remain accessible.

Source
Dovetail: Does Dovetail have compliance certifications?

Yes. Dovetail is SOC 2 Type II compliant and includes automatic PII redaction and private AI processing for enterprise-grade security.

Source
FullStory: What features are excluded from the free plan?

Dashboards, configurable form privacy, Go-Live functionality, Streams, client-side rate hooks, mobile app analytics, and StoryAI are not available on the free tier. Email support is also unavailable; only community-based help is provided.

Source
Dovetail: How many integrations does Dovetail support?

Dovetail connects to 38+ external tools through API, CLI and integrations including Slack and Microsoft Teams.

Source
FullStory: Can I use a personal email to sign up for FullStory's free plan?

No. FullStory requires a business email domain for signup; personal email services like Gmail cannot be used for free plan registration.

Source
FullStory: How does FullStory integrate with Slack?

FullStory's Slack integration allows individual users to send noteworthy sessions to Slack channels. Advanced and Enterprise plans can configure Alerts to receive notifications in Slack when user metrics exceed defined thresholds.

Source
FullStory: What analytics platforms does FullStory integrate with?

FullStory integrates with Segment, Mixpanel, Adobe Analytics, Google Analytics, Salesforce, HubSpot, and others. These integrations allow you to attach FullStory session URLs to events in your analytics platform for cross-platform correlation.

Source
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