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Sales Enablement · head to head

Claap vs Orum

Claap logo

Claap

Sales Enablement

Meeting recorder and AI notetaker that writes back to the CRM and gives free seats to people who only need to watch

From
Free
Rated
-
Full reviewWebsite
Orum logo

Orum

Sales Enablement

Parallel dialler that connects sales reps only when a human answers

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Claap has a free tier, so it costs nothing to try first.
  • Each has a real cost: Claap conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.; Orum orum removed public pricing, so the only figures available are independent estimates around 250 US dollars per user per month at entry and several hundred above that for Ascend, and you cannot verify either without a sales call.
  • They diverge on capability: Claap covers Meeting recording, Orum covers Parallel dialling.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Claap and Orum actually diverge.

Attributes where Claap and Orum differ
AttributeClaapOrum
Starting priceFreeOn request
Pricing modelPer contributor licence per monthquote
Free tierYesNo
PlatformsWeb, macOS, Windows, Chrome extensionWeb, Chrome extension

Identical on both: user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Claap

  • Meeting recording
  • AI notes and summaries
  • CRM auto-complete
  • Free viewer and guest seats
  • Async video
  • Sales coaching
  • Deal collaboration spaces
  • Agent gallery

Only in Orum

  • Parallel dialling
  • Voicemail and machine detection
  • Local presence
  • CRM activity logging
  • Call recording and transcription
  • Live listen and whisper
  • Connect rate analytics
  • Sequence integration

What people use each for

The jobs each tool is most often brought in to do.

Claap

  • A twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wastefulnot Orum
  • A European sales organisation that needs call recording with EU data handling and multilingual transcriptionnot Orum
  • A sales manager who wants CRM fields populated from calls instead of chasing reps for notes every Fridaynot Orum
  • A distributed team replacing status meetings with recorded async video updates alongside the customer call librarynot Orum

Orum

  • A 20-person sales development team that needs to triple daily conversations without adding headcountnot Claap
  • An outbound team whose reps spend most of the day listening to voicemail greetings and phone treesnot Claap
  • A sales leader who needs live listen and whisper coaching on calls made by new startersnot Claap
  • A team with a large but low-connect-rate list where reaching enough humans manually is arithmetically impossiblenot Claap

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Claap

  • Conversation intelligence depth, coaching analytics and forecasting are thinner than at the large United States revenue intelligence platforms, so a team wanting deal risk scoring will find the analysis shallow.
  • The most useful capabilities including CRM auto-complete and coaching sit on the Pro tier at roughly three times the Starter price, so the cheap entry point is not the price most teams end up paying.
  • Advertised rates are annual billing; monthly billing costs materially more, and the published figures do not make that obvious at first glance.
  • The integration catalogue is smaller than the incumbents, so a team running a less common CRM or sales engagement tool may have to fall back on manual export.
  • As a smaller European vendor it carries fewer enterprise security and compliance references, which slows or blocks procurement at large regulated buyers.

Orum

  • Orum removed public pricing, so the only figures available are independent estimates around 250 US dollars per user per month at entry and several hundred above that for Ascend, and you cannot verify either without a sales call.
  • Standard packaging carries a nine-seat minimum and every plan is annual, so a team of four cannot buy the main product and a team that shrinks mid-year keeps paying for empty seats.
  • Parallel dialling burns through phone numbers and carrier reputation quickly, and once numbers get flagged as spam by carriers the connect rate advantage that justified the cost erodes.
  • Consent and call recording rules differ by jurisdiction and several use cases that are routine in the United States are restricted in parts of Europe, so multinational teams cannot deploy it uniformly.
  • The tool multiplies conversations but does nothing about list quality; pointed at bad data it simply reaches more wrong people faster, and teams without a working data source see no return on a five-figure annual commitment.

Pricing, plan by plan

Claap

Free
  • BasicFree
    • Ten videos per user
    • Three hundred minutes total
    • Free contributor and guest access
  • Starter$8/month
    • Billed yearly
    • AI meeting notes
    • Unlimited recording for the licensed contributor
  • Pro$24/month
    • Billed yearly
    • CRM auto-complete
    • Sales coaching and scorecards
  • Business and Enterprise$undefined/month
    • Advanced security and administration
    • Custom agent automations
    • Dedicated support

Orum

On request
  • Launch$undefined/year
    • Parallel dialling
    • Voicemail detection
    • Local presence
  • Ascend$undefined/year
    • Higher concurrent dial lines
    • Advanced coaching and live listen
    • Full analytics
  • Ascend Limited$undefined/year
    • Reduced-rate seats for staff who do not dial full time
    • Same platform access at lower usage
    • Sold alongside a standard Ascend commitment

Which should you pick?

Choose Claap if

  • You need meeting recording.
  • You want to start without paying.
  • You work on Web, macOS, Windows, Chrome extension.
  • You also want ai notes and summaries.
Claap review

Choose Orum if

  • You need parallel dialling.
  • You work on Web, Chrome extension.
  • You also want voicemail and machine detection.
Orum review

Questions people ask

Is Claap or Orum better?
Neither clearly leads. Claap starts at Free and Orum at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Claap or Orum?
Claap has a free tier; the other does not. Paid plans start at Free for Claap and On request for Orum.
Does Claap or Orum run on more platforms?
Claap runs on Web, macOS, Windows, Chrome extension. Orum runs on Web, Chrome extension.
Can I use Claap for free?
Yes. Claap has a free tier, so you can try it without paying. Orum starts at On request.
What is Claap best used for?
Claap is most often used for a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful, a european sales organisation that needs call recording with eu data handling and multilingual transcription, a sales manager who wants crm fields populated from calls instead of chasing reps for notes every friday, a distributed team replacing status meetings with recorded async video updates alongside the customer call library. Of those, a twenty person revenue team where only eight people run customer calls and the rest just need to watch, making per-seat pricing wasteful and a european sales organisation that needs call recording with eu data handling and multilingual transcription are not what Orum is typically brought in for.
What can Claap do that Orum cannot?
Claap covers Meeting recording, AI notes and summaries, CRM auto-complete, Free viewer and guest seats. Orum covers Parallel dialling, Voicemail and machine detection, Local presence, CRM activity logging.

Answered from the vendors’ own pages

Claap: Why is Claap cheaper than per-seat competitors?

Because viewers and guests are free. You pay only for contributors who record, which suits teams where most people just consume recordings.

Orum: Does Orum publish pricing?

No longer. Independent estimates put entry near 250 US dollars per user per month billed annually, but treat that as an estimate.

Claap: What does it cost?

Starter at around eight euros per licence a month and Pro at around twenty four euros, both billed yearly, plus a free Basic tier and quoted Business and Enterprise plans.

Orum: What is the minimum team size?

Orum own pricing page cites a nine-seat minimum for standard packaging, with reported three-seat availability on the entry Launch package.

Claap: Does it write to the CRM?

Yes, CRM auto-complete populates deal fields from the call, but it is a Pro tier feature rather than being available on Starter.

Orum: Can I pay monthly?

No. All plans require an annual commitment.

Claap: Is it suitable for enterprise?

It fits small and mid sized revenue teams best. Large regulated buyers will find fewer compliance references than at the established United States vendors.

Orum: Does it replace Outreach or Salesloft?

No. It handles the dialling and connects into your sequence platform, which still owns cadence and email.

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