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Automotive · head to head

CARFAX for Dealers vs CDK Global

CARFAX for Dealers logo

CARFAX for Dealers

Automotive

Show them the CARFAX

From
On request
Rated
-
Full reviewWebsite
CDK Global logo

CDK Global

Automotive

Drive your dealership forward

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: CARFAX for Dealers the App Store listing (publisher CARFAX, Inc.) states the app requires an existing CARFAX for Dealers business account login, so it cannot be evaluated or purchased as a standalone app without a separate commercial dealer contract already in place.; CDK Global no pricing information is published on the website
  • They diverge on capability: CARFAX for Dealers covers Vehicle history reports, CDK Global covers Dealer Management System.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which CARFAX for Dealers and CDK Global actually diverge.

Attributes where CARFAX for Dealers and CDK Global differ
AttributeCARFAX for DealersCDK Global
Pricing modelsubscriptionquote
PlatformsWeb, Mobile, ApiWeb, Desktop, Api
Founded19842014

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CARFAX for Dealers

  • Vehicle history reports
  • Service history
  • Accident history
  • 1-Owner finder
  • CARFAX listings
  • Service retention
  • Dealer website tools
  • Customer leads

Only in CDK Global

  • Dealer Management System
  • Sales desking
  • F&I management
  • Parts inventory
  • Accounting
  • CRM integration
  • Digital retailing
  • OEM systems

Both cover

  • Service scheduling
  • Marketing platforms
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

CARFAX for Dealers

  • Vehicle historynot CDK Global
  • Customer trustnot CDK Global
  • Inventory merchandisingnot CDK Global
  • Service retentionnot CDK Global
  • Lead generationnot CDK Global

CDK Global

  • Dealership operationsnot CARFAX for Dealers
  • Sales managementnot CARFAX for Dealers
  • Service departmentnot CARFAX for Dealers
  • Parts managementnot CARFAX for Dealers
  • Financial reportingnot CARFAX for Dealers

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CARFAX for Dealers

  • The App Store listing (publisher CARFAX, Inc.) states the app requires an existing CARFAX for Dealers business account login, so it cannot be evaluated or purchased as a standalone app without a separate commercial dealer contract already in place.

CDK Global

  • No pricing information is published on the website
  • Pricing model is not disclosed; buyers must contact sales directly

Pricing, plan by plan

CARFAX for Dealers

On request
  • Basic$undefined/month
    • Vehicle history reports
    • Inventory listings
    • Dealer website badge
  • Advantage$undefined/month
    • Everything in Basic
    • CARFAX Hot Listings
    • Service retention tools
  • Advantage Plus$undefined/month
    • Everything in Advantage
    • Snap report
    • 1-owner leads

CDK Global

On request
  • Drive$undefined/month
    • Core DMS functionality
    • Sales & F&I
    • Service & parts
  • Drive+$undefined/month
    • Everything in Drive
    • Advanced CRM
    • Digital retailing
  • Enterprise$undefined/month
    • Everything in Drive+
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose CARFAX for Dealers if

  • You need vehicle history reports.
  • You work on Web, Mobile, Api.
  • You also want service history.
CARFAX for Dealers review

Choose CDK Global if

  • You need dealer management system.
  • You work on Web, Desktop, Api.
  • You also want sales desking.
CDK Global review

Questions people ask

Is CARFAX for Dealers or CDK Global better?
Neither clearly leads. CARFAX for Dealers starts at On request and CDK Global at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CARFAX for Dealers or CDK Global?
CARFAX for Dealers starts at On request and CDK Global at On request.
Does CARFAX for Dealers or CDK Global run on more platforms?
CARFAX for Dealers runs on Web, Mobile, Api. CDK Global runs on Web, Desktop, Api.
What is CARFAX for Dealers best used for?
CARFAX for Dealers is most often used for vehicle history, customer trust, inventory merchandising, service retention. Of those, vehicle history and customer trust are not what CDK Global is typically brought in for.
What can CARFAX for Dealers do that CDK Global cannot?
CARFAX for Dealers covers Vehicle history reports, Service history, Accident history, 1-Owner finder. CDK Global covers Dealer Management System, Sales desking, F&I management, Parts inventory. Both handle Service scheduling, Marketing platforms, Data encryption.

Answered from the vendors’ own pages

CDK Global: How much does CDK Global cost?

CDK Global does not publish pricing on its website. The vendor requires customers to contact their sales team directly at 833.620.2129 or through their contact form to obtain quotes.

Source
CDK Global: What is CDK Global's pricing model?

The pricing model is not disclosed. CDK Global directs all pricing inquiries to their sales team, suggesting a custom quote or negotiated pricing structure.

Source
CDK Global: Is there a free trial available?

No information about free trials is provided on CDK Global's website.

Source
CDK Global: Who should I contact for pricing information?

Contact CDK Global's sales team at 833.620.2129 or 847.397.1700, or visit their Contact Us page to request pricing information.

Source
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