Software · head to head
Catalyst vs Better Proposals
The short version
- Each has a real cost: Catalyst pricing is custom and not published, requiring sales contact; Better Proposals documents are metered by tier, at 10 a month on Starter and 50 on Premium
- They diverge on capability: Catalyst covers Health scoring, Better Proposals covers Proposal templates.
Where they differ
Only the attributes on which Catalyst and Better Proposals actually diverge.
| Attribute | Catalyst | Better Proposals |
|---|---|---|
| Starting price | $500/month | $19/month |
| Platforms | Web, Mobile | Web |
| Founded | 2017 | 2016 |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Catalyst
- Health scoring
- Playbooks
- Journey builder
- 360 customer view
- Revenue intelligence
- Slack
- Segment
Only in Better Proposals
- Proposal templates
- Digital signatures
- Analytics
- Payment collection
- Custom branding
- Stripe
- Zapier
Both cover
- Salesforce
- HubSpot
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Catalyst
- Customer Successnot Better Proposals
- Csm Toolsnot Better Proposals
- Automationnot Better Proposals
Better Proposals
- Sending branded sales proposals with digital signaturesnot Catalyst
- Taking payment at the point of signaturenot Catalyst
- Tracking when a prospect opens and reads a proposalnot Catalyst
- Reusable content library and templatesnot Catalyst
- Approval workflows before a proposal goes out, on the Enterprise tiernot Catalyst
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Catalyst
- Pricing is custom and not published, requiring sales contact
- Integration complexity for organizations with non-standard tech stacks
Better Proposals
- Documents are metered by tier, at 10 a month on Starter and 50 on Premium
- The Starter plan at $13 a month is a single user
- Custom domains, CRM integrations and the API all need Premium at $21 per user per month
- Approvals, content locking and advanced permissions are Enterprise only at $42 per user per month
- The Nudge follow-up feature is a $10 per user per month add-on, and custom design starts at $1,495
Pricing, plan by plan
Catalyst
$500/month- Essential$500/month
- Health scores
- Automation
- Reporting
- Enterprise$1500/month
- Custom integrations
- Advanced analytics
- Dedicated support
Better Proposals
$19/month- Starter$19/month
- 10 proposals/month
- Templates
- Analytics
- Premium$29/month
- Unlimited proposals
- Custom domain
- Integrations
Which should you pick?
Choose Catalyst if
- You need health scoring.
- You work on Web, Mobile.
- You also want playbooks.
Choose Better Proposals if
- You need proposal templates.
- You also want digital signatures.
Questions people ask
- Is Catalyst or Better Proposals better?
- Neither clearly leads. Catalyst starts at $500/month and Better Proposals at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Catalyst or Better Proposals?
- Catalyst starts at $500/month and Better Proposals at $19/month.
- Does Catalyst or Better Proposals run on more platforms?
- Catalyst runs on Web, Mobile. Better Proposals runs on Web.
- What is Catalyst best used for?
- Catalyst is most often used for customer success, csm tools, automation. Of those, customer success and csm tools are not what Better Proposals is typically brought in for.
- What can Catalyst do that Better Proposals cannot?
- Catalyst covers Health scoring, Playbooks, Journey builder, 360 customer view. Better Proposals covers Proposal templates, Digital signatures, Analytics, Payment collection. Both handle Salesforce, HubSpot, Web support.
Answered from the vendors’ own pages
Catalyst: Is Catalyst still separate after the Totango merger?
Yes. Catalyst operates as a distinct product brand under Totango + Catalyst as of 2026, with both products running on the same roadmap. Catalyst maintains its user-friendly interface while integrating Totango's enterprise governance capabilities.
SourceCatalyst: Does Catalyst integrate with Salesforce?
Yes. Catalyst features strong Salesforce integration, allowing seamless data sync and workflow automation between the customer success platform and CRM.
SourceCatalyst: Who should use Catalyst?
Catalyst is designed for mid-market and enterprise B2B companies that want CS-led revenue motion with an intuitive interface focused on CSM day-to-day workflows rather than IT administration.
Source