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Automotive · head to head

CARFAX for Dealers vs Cars.com

CARFAX for Dealers logo

CARFAX for Dealers

Automotive

Show them the CARFAX

From
On request
Rated
-
Full reviewWebsite
Cars.com logo

Cars.com

Automotive

Your trusted automotive marketplace

From
$299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: CARFAX for Dealers the App Store listing (publisher CARFAX, Inc.) states the app requires an existing CARFAX for Dealers business account login, so it cannot be evaluated or purchased as a standalone app without a separate commercial dealer contract already in place.; Cars.com cars.com charges shoppers nothing; it is a free listings site monetised via dealer advertising, per the 31 Dec 2020 archive capture
  • They diverge on capability: CARFAX for Dealers covers Vehicle history reports, Cars.com covers Vehicle listing.

Where they differ

Only the attributes on which CARFAX for Dealers and Cars.com actually diverge.

Attributes where CARFAX for Dealers and Cars.com differ
AttributeCARFAX for DealersCars.com
Starting priceOn request$299/month
PlatformsWeb, Mobile, ApiWeb, Mobile, App
Founded19841998

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Automotive).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in CARFAX for Dealers

  • Vehicle history reports
  • Service history
  • Accident history
  • 1-Owner finder
  • CARFAX listings
  • Service retention
  • Dealer website tools
  • Customer leads

Only in Cars.com

  • Vehicle listing
  • Marketplace access
  • Lead generation
  • Dealer profile
  • Performance tracking
  • Mobile responsive
  • Photo and video gallery
  • Consumer research tools

What people use each for

The jobs each tool is most often brought in to do.

CARFAX for Dealers

  • Vehicle historynot Cars.com
  • Customer trustnot Cars.com
  • Inventory merchandisingnot Cars.com
  • Service retentionnot Cars.com
  • Lead generationnot Cars.com

Cars.com

  • Dealership Managementnot CARFAX for Dealers
  • Service Schedulingnot CARFAX for Dealers
  • Inventory Managementnot CARFAX for Dealers
  • Sales Operationsnot CARFAX for Dealers
  • Customer Relationshipnot CARFAX for Dealers

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

CARFAX for Dealers

  • The App Store listing (publisher CARFAX, Inc.) states the app requires an existing CARFAX for Dealers business account login, so it cannot be evaluated or purchased as a standalone app without a separate commercial dealer contract already in place.

Cars.com

  • Cars.com charges shoppers nothing; it is a free listings site monetised via dealer advertising, per the 31 Dec 2020 archive capture

Pricing, plan by plan

CARFAX for Dealers

On request
  • Basic$undefined/month
    • Vehicle history reports
    • Inventory listings
    • Dealer website badge
  • Advantage$undefined/month
    • Everything in Basic
    • CARFAX Hot Listings
    • Service retention tools
  • Advantage Plus$undefined/month
    • Everything in Advantage
    • Snap report
    • 1-owner leads

Cars.com

$299/month
  • Basic$299/month
    • Vehicle listings
    • Marketplace visibility
    • Basic lead management
  • Standard$699/month
    • Everything in Basic
    • Advanced lead tools
    • CRM integration
  • Premium$1199/month
    • Everything in Standard
    • Priority placement
    • Marketing support

Which should you pick?

Choose CARFAX for Dealers if

  • You need vehicle history reports.
  • You work on Web, Mobile, Api.
  • You also want service history.
CARFAX for Dealers review

Choose Cars.com if

  • You need vehicle listing.
  • You work on Web, Mobile, App.
  • You also want marketplace access.
Cars.com review

Questions people ask

Is CARFAX for Dealers or Cars.com better?
Neither clearly leads. CARFAX for Dealers starts at On request and Cars.com at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, CARFAX for Dealers or Cars.com?
CARFAX for Dealers starts at On request and Cars.com at $299/month.
Does CARFAX for Dealers or Cars.com run on more platforms?
CARFAX for Dealers runs on Web, Mobile, Api. Cars.com runs on Web, Mobile, App.
What is CARFAX for Dealers best used for?
CARFAX for Dealers is most often used for vehicle history, customer trust, inventory merchandising, service retention. Of those, vehicle history and customer trust are not what Cars.com is typically brought in for.
What can CARFAX for Dealers do that Cars.com cannot?
CARFAX for Dealers covers Vehicle history reports, Service history, Accident history, 1-Owner finder. Cars.com covers Vehicle listing, Marketplace access, Lead generation, Dealer profile.
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