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Marketing · head to head

Attribution vs Cabin

A

Attribution

Marketing

First-party data marketing attribution platform

From
$2000/month
Rated
-
Full reviewWebsite
Cabin logo

Cabin

Business Intelligence

Cookieless web analytics that also reports the carbon footprint of your website

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Cabin has a free tier, so it costs nothing to try first.
  • They diverge on capability: Attribution covers First-party data attribution, Cabin covers Cookieless tracking.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Attribution and Cabin actually diverge.

Attributes where Attribution and Cabin differ
AttributeAttributionCabin
Starting price$2000/monthFree
Pricing modelsubscriptionPer month by pageview volume
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb
CategoryMarketingBusiness Intelligence
Founded2020Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attribution

  • First-party data attribution
  • Multi-touch attribution
  • Privacy-compliant tracking
  • Real-time insights
  • Conversion tracking
  • Channel attribution
  • Custom reporting
  • API access

Only in Cabin

  • Cookieless tracking
  • Carbon reporting
  • 1.2kb script
  • Custom events
  • Ad-blocker bypass
  • MCP access
  • Branded dashboards
  • EU data storage

What people use each for

The jobs each tool is most often brought in to do.

Attribution

  • Marketing attributionnot Cabin
  • ROI trackingnot Cabin
  • Privacy-compliant trackingnot Cabin
  • First-party datanot Cabin

Cabin

  • Replacing Google Analytics on a site where a cookie consent banner is hurting conversion and you do not need behavioural advertising datanot Attribution
  • An organisation with a published sustainability commitment that needs a reportable figure for its website emissionsnot Attribution
  • An agency managing many client sites that wants unlimited domains and branded client dashboards for a flat $45 a monthnot Attribution
  • A developer who wants to query site analytics conversationally through an MCP-connected assistant rather than reading a dashboardnot Attribution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attribution

Nothing recorded yet. See the Attribution review.

Cabin

  • The analytics are deliberately shallow: no funnels, no cohort retention, no session replay and no user-level journeys, so anything beyond traffic and event counts requires a second tool.
  • Carbon figures are modelled from bytes transferred using CO2.js assumptions about grid intensity and device energy, not measured, so they are directionally useful and should never be presented as audited emissions data.
  • Cabin is a product of Normally, a design studio, rather than a company whose sole business is analytics, which puts a reasonable question mark over long-term roadmap investment and support depth.
  • The 30-day retention on the free tier and 12 months on Plus mean year-on-year comparison needs the $45 Scale plan, which is a large jump for a small site that only wanted longer history.
  • Because it does not use cookies or cross-site identifiers, returning-visitor and multi-session attribution are approximations, which matters if anyone in the business is trying to reconcile it with an ad platform's numbers.

Pricing, plan by plan

Attribution

$2000/month
  • Starter$2000/month
    • Up to 5 channels
    • Basic attribution
    • Monthly reports
  • Professional$5000/month
    • Unlimited channels
    • Advanced attribution
    • Weekly reports
  • Enterprise$undefined/month
    • Custom implementation
    • Real-time attribution
    • Dedicated support

Cabin

Free
  • FreeFree
    • 1 domain
    • 10,000 pageviews per month
    • 30-day data retention
  • Plus$14/month
    • Up to 10 domains
    • 100,000 pageviews per month
    • 12-month retention
  • Scale$45/month
    • Unlimited domains
    • 5,000,000 pageviews per month
    • Unlimited retention

Which should you pick?

Choose Attribution if

  • You need first-party data attribution.
  • You work on Web, Mobile, Api.
  • You also want multi-touch attribution.
Attribution review

Choose Cabin if

  • You need cookieless tracking.
  • You want to start without paying.
  • You also want carbon reporting.
Cabin review

Questions people ask

Is Attribution or Cabin better?
Neither clearly leads. Attribution starts at $2000/month and Cabin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attribution or Cabin?
Cabin has a free tier; the other does not. Paid plans start at $2000/month for Attribution and Free for Cabin.
Does Attribution or Cabin run on more platforms?
Attribution runs on Web, Mobile, Api. Cabin runs on Web.
Can I use Cabin for free?
Yes. Cabin has a free tier, so you can try it without paying. Attribution starts at $2000/month.
What is Attribution best used for?
Attribution is most often used for marketing attribution, roi tracking, privacy-compliant tracking, first-party data. Of those, marketing attribution and roi tracking are not what Cabin is typically brought in for.
What can Attribution do that Cabin cannot?
Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights. Cabin covers Cookieless tracking, Carbon reporting, 1.2kb script, Custom events.

Answered from the vendors’ own pages

Cabin: Do I need a cookie consent banner with Cabin?

No. It sets no cookies and collects no cross-site identifiers, and data is stored in the EU, which is the specific reason most buyers switch to it.

Cabin: How accurate is the carbon measurement?

It is an estimate derived from data transfer using the CO2.js model. It is reliable for tracking change over time on your own site and unsuitable as an audited emissions figure.

Cabin: Who makes Cabin?

It was built at Normally, a research and design studio in London, out of work on data, privacy and the carbon footprint of digital products.

Cabin: Can it replace Google Analytics entirely?

For traffic, referrer and event reporting, yes. For advertising attribution, audience building and funnel analysis, no.

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