Is Convert or Pictory better?

Neither clearly leads. Convert starts at $1000/month and Pictory at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Convert or Pictory?

Convert starts at $1000/month and Pictory at On request.

Does Convert or Pictory run on more platforms?

Both run on Web, so platform support will not decide this one for you.

What is Convert best used for?

Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Pictory is typically brought in for.

What can Convert do that Pictory cannot?

Convert covers A/B testing, Multivariate testing, Analytics, API access.

Marketing & Analytics · head to head

Convert vs Pictory

Convert

Marketing & Analytics

A/B testing platform for enterprises

From: $1000/month
Rated: -

Full review Website

Pictory

Content Creation

Create Professional Videos - Faster, Easier, and Cheaper With Our Flexible Plans

From: On request
Rated: -

Full review Website

The short version

Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Pictory starter plan caps video minutes at 200 per month if billed monthly ($29) versus 2,400 minutes a year if billed annually ($25 per month)

Where they differ

Only the attributes on which Convert and Pictory actually diverge.

Attributes where Convert and Pictory differ
Attribute	Convert	Pictory
Starting price	$1000/month	On request
Pricing model	quote	subscription
Category	Marketing & Analytics	Content Creation
Founded	2012	Unknown

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

A/B testing
Multivariate testing
Analytics
API access
Google Analytics
SSL encryption
Cloud deployment
Web support

Only in Pictory

Nothing recorded that Convert does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Convert

A/B, split and multivariate testing on websitesnot Pictory
Server-side experimentation and feature flaggingnot Pictory
Personalising site content to visitor segmentsnot Pictory

Pictory

No use cases recorded yet. See the Pictory review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
Single Sign-On requires the Pro plan at $599 per month
Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
Phone support, change history and guided onboarding require Pro
The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
Listed prices exclude VAT, GST and other taxes, which are added at checkout
Above 5 million monthly tested users there is no published rate

Pictory

Starter plan caps video minutes at 200 per month if billed monthly ($29) versus 2,400 minutes a year if billed annually ($25 per month)
Enterprise level usage requires a custom sales consultation rather than a published price

Pricing, plan by plan

Convert

$1000/month

Professional$1000/month
- A/B testing
- Analytics
- API access

Pictory

On request

No published plan breakdown. See the Pictory review.

Which should you pick?

Choose Convert if

You need a/b testing.
You also want multivariate testing.

Convert review

Choose Pictory if

Nothing in the data separates Pictory from Convert on the points above - pick on price and on how each one feels to use.

Pictory review

Questions people ask

Is Convert or Pictory better?: Neither clearly leads. Convert starts at $1000/month and Pictory at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Pictory?: Convert starts at $1000/month and Pictory at On request.
Does Convert or Pictory run on more platforms?: Both run on Web, so platform support will not decide this one for you.
What is Convert best used for?: Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Pictory is typically brought in for.
What can Convert do that Pictory cannot?: Convert covers A/B testing, Multivariate testing, Analytics, API access.

Convert vs Pictory

Convert

Pictory

The short version

Where they differ

What each one covers

Only in Convert

Only in Pictory

What people use each for

Convert

Pictory

Where each one falls short

Convert

Pictory

Pricing, plan by plan

Convert

Pictory

Which should you pick?

Choose Convert if

Choose Pictory if

Questions people ask

Related pages

More on Convert

More on Pictory

Keep looking

Other head to heads