Is Convert or Kapwing better?

Neither clearly leads. Convert starts at $1000/month and Kapwing at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Convert or Kapwing?

Kapwing has a free tier; the other does not. Paid plans start at $1000/month for Convert and Free for Kapwing.

Does Convert or Kapwing run on more platforms?

Both run on Web, so platform support will not decide this one for you.

Can I use Kapwing for free?

Yes. Kapwing has a free tier, so you can try it without paying. Convert starts at $1000/month.

What is Convert best used for?

Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Kapwing is typically brought in for.

What can Convert do that Kapwing cannot?

Convert covers A/B testing, Multivariate testing, Analytics, API access.

Marketing & Analytics · head to head

Convert vs Kapwing

Convert

Marketing & Analytics

A/B testing platform for enterprises

From: $1000/month
Rated: -

Full review Website

Kapwing

Content Creation

Start for free. Upgrade to create more video to exactly fit your team's needs.

From: Free
Rated: -

Full review Website

The short version

Only Kapwing has a free tier, so it costs nothing to try first.
Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Kapwing free plan caps export length at 4 minutes and total monthly usage at 30 minutes, and adds a watermark

Where they differ

Only the attributes on which Convert and Kapwing actually diverge.

Attributes where Convert and Kapwing differ
Attribute	Convert	Kapwing
Starting price	$1000/month	Free
Pricing model	quote	freemium
Free tier	No	Yes
Category	Marketing & Analytics	Content Creation
Founded	2012	Unknown

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

A/B testing
Multivariate testing
Analytics
API access
Google Analytics
SSL encryption
Cloud deployment
Web support

Only in Kapwing

Nothing recorded that Convert does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Convert

A/B, split and multivariate testing on websitesnot Kapwing
Server-side experimentation and feature flaggingnot Kapwing
Personalising site content to visitor segmentsnot Kapwing

Kapwing

No use cases recorded yet. See the Kapwing review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
Single Sign-On requires the Pro plan at $599 per month
Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
Phone support, change history and guided onboarding require Pro
The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
Listed prices exclude VAT, GST and other taxes, which are added at checkout
Above 5 million monthly tested users there is no published rate

Kapwing

Free plan caps export length at 4 minutes and total monthly usage at 30 minutes, and adds a watermark
Removing the watermark requires the Pro plan at $16 per member per month billed annually
The vendor states it does not issue refunds for subscriptions once upgraded

Pricing, plan by plan

Convert

$1000/month

Professional$1000/month
- A/B testing
- Analytics
- API access

Kapwing

Free

No published plan breakdown. See the Kapwing review.

Which should you pick?

Choose Convert if

You need a/b testing.
You also want multivariate testing.

Convert review

Choose Kapwing if

You want to start without paying.

Kapwing review

Questions people ask

Is Convert or Kapwing better?: Neither clearly leads. Convert starts at $1000/month and Kapwing at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Kapwing?: Kapwing has a free tier; the other does not. Paid plans start at $1000/month for Convert and Free for Kapwing.
Does Convert or Kapwing run on more platforms?: Both run on Web, so platform support will not decide this one for you.
Can I use Kapwing for free?: Yes. Kapwing has a free tier, so you can try it without paying. Convert starts at $1000/month.
What is Convert best used for?: Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Kapwing is typically brought in for.
What can Convert do that Kapwing cannot?: Convert covers A/B testing, Multivariate testing, Analytics, API access.

Convert vs Kapwing

Convert

Kapwing

The short version

Where they differ

What each one covers

Only in Convert

Only in Kapwing

What people use each for

Convert

Kapwing

Where each one falls short

Convert

Kapwing

Pricing, plan by plan

Convert

Kapwing

Which should you pick?

Choose Convert if

Choose Kapwing if

Questions people ask

Related pages

More on Convert

More on Kapwing

Keep looking

Other head to heads