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Social Media · head to head

Brand24 vs Klear

Brand24 logo

Brand24

Social Media

Social listening and media monitoring with published prices and a hard cap on mentions per month

From
$199/month
Rated
-
Full reviewWebsite
Klear logo

Klear

Influencer Marketing

Influencer marketing made simple

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Brand24 mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.; Klear no pricing is published for any of the four tiers
  • They diverge on capability: Brand24 covers Mention monitoring, Klear covers AI-powered discovery.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Brand24 and Klear actually diverge.

Attributes where Brand24 and Klear differ
AttributeBrand24Klear
Starting price$199/monthOn request
Pricing modelPer month by mention volumesubscription
PlatformsWeb, iOS, AndroidWeb, Api
CategorySocial MediaInfluencer Marketing
FoundedUnknown2012

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Brand24

  • Mention monitoring
  • Sentiment analysis
  • AI Brand Assistant
  • AI Insights
  • Influencer scoring
  • AI visibility module
  • Alerting and reports
  • Lightning search

Only in Klear

  • AI-powered discovery
  • Demographic analysis
  • Campaign management
  • Performance analytics
  • Influencer CRM
  • Social listening
  • Competitor tracking
  • Reporting

What people use each for

The jobs each tool is most often brought in to do.

Brand24

  • A marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contractnot Klear
  • A PR agency reporting monthly reach and sentiment to clients and wanting white-label PDF exports rather than dashboard loginsnot Klear
  • A small brand tracking a handful of competitor names alongside its own to see where share of conversation is movingnot Klear
  • A company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one toolnot Klear

Klear

  • Influencer marketing platformnot Brand24
  • Social media monitoringnot Brand24
  • Influencer discovery and outreachnot Brand24

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Brand24

  • Mention quotas are hard caps, and once a project exhausts its monthly allowance collection stops and that period of data is permanently lost rather than being throttled or backfilled.
  • Keyword counts are tight at the lower tiers, so tracking your brand plus three competitors plus two product names already exceeds the Individual plan before you have added a misspelling.
  • Historical data on signup is limited, so a new project starts from roughly the date you created it and cannot reconstruct a past incident you actually wanted to analyse.
  • Sentiment classification is weaker on languages other than English and on short informal posts, which produces misleading trend lines in markets where most conversation is not in English.
  • Coverage of closed and semi-closed platforms is thin because of API restrictions, so categories whose conversation lives in private groups or Discord servers will look far quieter than they are.

Klear

  • No pricing is published for any of the four tiers
  • Most agreements carry a minimum contract length of 12 months
  • Cost depends on sources monitored, data volume, user count, integrations and onboarding, so several negotiated variables set the price
  • Every quote is individually tailored rather than listed

Pricing, plan by plan

Brand24

$199/month
  • Individual$199/month
    • 3 keywords
    • 2,000 mentions per month
    • 1 user
  • Team$299/month
    • 7 keywords
    • 10,000 mentions per month
    • Unlimited users
  • Pro$399/month
    • 12 keywords
    • 40,000 mentions per month
    • Unlimited users
  • Business$599/month
    • 25 keywords
    • 100,000 mentions per month
    • Unlimited users

Klear

On request
  • Starter$undefined/month
    • Influencer discovery
    • Basic filters
    • Campaign tracking
  • Professional$undefined/month
    • Advanced search
    • Audience demographics
    • Performance analytics
  • Enterprise$undefined/month
    • Meltwater integration
    • Custom solutions
    • API access

Which should you pick?

Choose Brand24 if

  • You need mention monitoring.
  • You work on Web, iOS, Android.
  • You also want sentiment analysis.
Brand24 review

Choose Klear if

  • You need ai-powered discovery.
  • You work on Web, Api.
  • You also want demographic analysis.
Klear review

Questions people ask

Is Brand24 or Klear better?
Neither clearly leads. Brand24 starts at $199/month and Klear at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Brand24 or Klear?
Brand24 starts at $199/month and Klear at On request.
Does Brand24 or Klear run on more platforms?
Brand24 runs on Web, iOS, Android. Klear runs on Web, Api.
What is Brand24 best used for?
Brand24 is most often used for a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract, a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins, a small brand tracking a handful of competitor names alongside its own to see where share of conversation is moving, a company that wants to see how large language model assistants describe it, alongside conventional media monitoring, in one tool. Of those, a marketing team that needs to know within the hour when negative mentions spike, without an enterprise listening contract and a pr agency reporting monthly reach and sentiment to clients and wanting white-label pdf exports rather than dashboard logins are not what Klear is typically brought in for.
What can Brand24 do that Klear cannot?
Brand24 covers Mention monitoring, Sentiment analysis, AI Brand Assistant, AI Insights. Klear covers AI-powered discovery, Demographic analysis, Campaign management, Performance analytics.

Answered from the vendors’ own pages

Brand24: What happens when I hit the mention limit?

Collection stops for that project until the next billing cycle or until you upgrade. The mentions that occurred in the gap are not recovered later.

Klear: What is Klear's current pricing model?

Klear is now part of Meltwater's influencer marketing suite. Pricing is tailored rather than one-size-fits-all, based on monitoring scope, data volume, user count, and support needs.

Source
Brand24: Does it include historical data?

Only limited backfill. Projects effectively start collecting from the date you create them, so set up keywords before you need the data.

Klear: How does Meltwater/Klear pricing work?

Meltwater offers Starter, Pro, Enterprise, and Agency plans with customized pricing. Annual contracts with 12-month minimum are standard. Implementation fees may apply.

Source
Brand24: How many users can I add?

Every plan except Individual has unlimited users, which makes read-only distribution across a team cheap.

Klear: Does Klear/Meltwater offer free trials?

Meltwater does not offer self-serve free trials. Expert-guided demos are provided at no cost upon request.

Source
Brand24: Is monthly billing worth it?

It costs roughly 50 to 100 US dollars more per month per tier. Annual saves up to 20 per cent, and there is a 30-day money-back guarantee on standard plans.

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