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Social Media · head to head

Awario vs Klear

Awario logo

Awario

Social Media

Social listening with published prices and no per-seat charge on the top tier

From
$29/month
Rated
-
Full reviewWebsite
Klear logo

Klear

Influencer Marketing

Influencer marketing made simple

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Awario mention quotas are hard monthly caps, so a brand that experiences an unexpected coverage spike can exhaust its allowance mid-month and stop collecting data during the exact event it needed to monitor.; Klear no pricing is published for any of the four tiers
  • They diverge on capability: Awario covers Boolean query builder, Klear covers AI-powered discovery.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Awario and Klear actually diverge.

Attributes where Awario and Klear differ
AttributeAwarioKlear
Starting price$29/monthOn request
Pricing modelPer month by mention volumesubscription
CategorySocial MediaInfluencer Marketing
FoundedUnknown2012

Identical on both: free tier (No), platforms (Web, API), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awario

  • Boolean query builder
  • Multi-source monitoring
  • Sentiment analysis
  • Topic cloud
  • Awario Leads
  • Influencer identification
  • Location filtering
  • White-label reporting

Only in Klear

  • AI-powered discovery
  • Demographic analysis
  • Campaign management
  • Performance analytics
  • Influencer CRM
  • Social listening
  • Competitor tracking
  • Reporting

What people use each for

The jobs each tool is most often brought in to do.

Awario

  • A five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member Enterprise tiernot Klear
  • A software company tracking competitor complaints on forums and Reddit to feed a sales objection librarynot Klear
  • A consumer brand watching for early signs of a product complaint spreading before it reaches mainstream pressnot Klear
  • A consultant who needs a defensible share-of-voice number for a pitch deck and can build the Boolean queries themselvesnot Klear

Klear

  • Influencer marketing platformnot Awario
  • Social media monitoringnot Awario
  • Influencer discovery and outreachnot Awario

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awario

  • Mention quotas are hard monthly caps, so a brand that experiences an unexpected coverage spike can exhaust its allowance mid-month and stop collecting data during the exact event it needed to monitor.
  • Stored-mention limits per topic mean older mentions are purged, so building a genuine multi-year historical baseline is not possible on any published tier and back-filling history before signup is not offered.
  • There is no language filter, and results skew heavily to English, which makes it unreliable for brands whose primary conversation happens in a non-English market.
  • The Leads module identifies accounts showing intent but does not enrich them with an email address or phone number, so every lead still requires manual contact research before outreach.
  • The company operates with a very small team, reportedly down from around thirty staff in 2020, so support depth and the pace of platform coverage updates when a social network changes its API are real risks on a multi-year commitment.

Klear

  • No pricing is published for any of the four tiers
  • Most agreements carry a minimum contract length of 12 months
  • Cost depends on sources monitored, data volume, user count, integrations and onboarding, so several negotiated variables set the price
  • Every quote is individually tailored rather than listed

Pricing, plan by plan

Awario

$29/month
  • Starter$49/month
    • 3 topics
    • 30,000 new mentions per month
    • 5,000 stored mentions per topic
  • Pro$149/month
    • 15 topics
    • 300,000 new mentions per month
    • 15,000 stored mentions per topic
  • Enterprise$399/month
    • 100 topics
    • 1,000,000 new mentions per month
    • 50,000 stored mentions per topic

Klear

On request
  • Starter$undefined/month
    • Influencer discovery
    • Basic filters
    • Campaign tracking
  • Professional$undefined/month
    • Advanced search
    • Audience demographics
    • Performance analytics
  • Enterprise$undefined/month
    • Meltwater integration
    • Custom solutions
    • API access

Which should you pick?

Choose Awario if

  • You need boolean query builder.
  • You work on Web, API.
  • You also want multi-source monitoring.
Awario review

Choose Klear if

  • You need ai-powered discovery.
  • You work on Web, Api.
  • You also want demographic analysis.
Klear review

Questions people ask

Is Awario or Klear better?
Neither clearly leads. Awario starts at $29/month and Klear at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awario or Klear?
Awario starts at $29/month and Klear at On request.
Does Awario or Klear run on more platforms?
Awario runs on Web, API. Klear runs on Web, Api.
What is Awario best used for?
Awario is most often used for a five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member enterprise tier, a software company tracking competitor complaints on forums and reddit to feed a sales objection library, a consumer brand watching for early signs of a product complaint spreading before it reaches mainstream press, a consultant who needs a defensible share-of-voice number for a pitch deck and can build the boolean queries themselves. Of those, a five-person agency that needs client-branded listening reports without paying enterprise suite seat prices, using the unlimited-member enterprise tier and a software company tracking competitor complaints on forums and reddit to feed a sales objection library are not what Klear is typically brought in for.
What can Awario do that Klear cannot?
Awario covers Boolean query builder, Multi-source monitoring, Sentiment analysis, Topic cloud. Klear covers AI-powered discovery, Demographic analysis, Campaign management, Performance analytics.

Answered from the vendors’ own pages

Awario: How much does Awario cost?

Starter is 49 USD per month billed monthly or 29 USD per month billed annually, Pro is 149 or 89, and Enterprise is 399 or 249 with unlimited team members.

Klear: What is Klear's current pricing model?

Klear is now part of Meltwater's influencer marketing suite. Pricing is tailored rather than one-size-fits-all, based on monitoring scope, data volume, user count, and support needs.

Source
Awario: Can I get historical mentions from before I signed up?

No. Monitoring begins when you create a topic, and stored-mention caps mean older data is purged over time, so it cannot serve as a historical archive.

Klear: How does Meltwater/Klear pricing work?

Meltwater offers Starter, Pro, Enterprise, and Agency plans with customized pricing. Annual contracts with 12-month minimum are standard. Implementation fees may apply.

Source
Awario: Is the Enterprise tier suitable for a large enterprise?

Despite the name, reviewers consistently report it does not meet complex enterprise requirements. It is best understood as an unlimited-seat tier for small teams and agencies.

Klear: Does Klear/Meltwater offer free trials?

Meltwater does not offer self-serve free trials. Expert-guided demos are provided at no cost upon request.

Source
Awario: Does it filter by language?

No. There is no language filter and coverage skews to English, which is a significant limitation for non-English markets.

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