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Employee Engagement · head to head

BetterUp vs Perkbox

BetterUp logo

BetterUp

Employee Engagement

Unlock human transformation

From
On request
Rated
-
Perkbox logo

Perkbox

Employee Engagement

Employee perks, discounts, recognition and a wellbeing hub in one benefits platform

From
On request
Rated
-

The short version

  • Each has a real cost: BetterUp no pricing page or published pricing information available; Perkbox perkbox no longer publishes any pricing, plan names or minimum headcount, so buyers must run a full sales process before they can compare it against Reward Gateway or Vantage Circle on price.
  • They diverge on capability: BetterUp covers 1-on-1 coaching, Perkbox covers Perks and discounts.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which BetterUp and Perkbox actually diverge.

Attributes where BetterUp and Perkbox differ
AttributeBetterUpPerkbox
Pricing modelsubscriptionquote
PlatformsWeb, Ios, Android, ApiWeb, iOS, Android
Founded2013Unknown

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated), category (Employee Engagement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in BetterUp

  • 1-on-1 coaching
  • Mental health support
  • Leadership development
  • AI-powered matching
  • Progress tracking
  • Team analytics
  • Mobile coaching
  • Skill assessments

Only in Perkbox

  • Perks and discounts
  • Perkbox Recognition
  • Wellbeing hub
  • Celebrations
  • Flexi points
  • Multi country delivery
  • Admin reporting
  • Mobile app

What people use each for

The jobs each tool is most often brought in to do.

BetterUp

  • One-to-one professional coaching provided as an employee benefitnot Perkbox
  • Manager development programmesnot Perkbox
  • Leadership development at enterprise scalenot Perkbox
  • Measuring coaching impact across a workforcenot Perkbox

Perkbox

  • A United Kingdom employer wanting a benefits perk that employees can see the value of immediately, where the discount catalogue is deepestnot BetterUp
  • An organisation replacing several separate suppliers for discounts, recognition and wellbeing with one platform and one loginnot BetterUp
  • A company with high volume frontline staff where a few pounds a month of real redeemable saving matters more than an abstract wellbeing programmenot BetterUp
  • An HR team that wants automated celebration prompts so managers stop missing work anniversariesnot BetterUp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

BetterUp

  • No pricing page or published pricing information available
  • Vendor requires demo request or direct sales contact for pricing
  • No public tiers or feature comparison by price level

Perkbox

  • Perkbox no longer publishes any pricing, plan names or minimum headcount, so buyers must run a full sales process before they can compare it against Reward Gateway or Vantage Circle on price.
  • The value depends entirely on redemption, and a catalogue weighted toward metropolitan retail and hospitality delivers much less to a distributed workforce in smaller towns, which is exactly the workforce most likely to have been sold on the saving.
  • Recognition points are funded by the employer on top of the platform fee, and that reward budget is usually the larger of the two numbers, so a quote that looks cheap can hide the real annual cost.
  • Catalogue depth outside the United Kingdom is thinner, so a multinational rolling out one platform gives materially different value to employees in different countries while paying a similar rate for each.
  • Perks platforms have low switching costs and high substitutability, which means renewal negotiations are competitive but also that Perkbox has limited ability to differentiate beyond catalogue and price.

Pricing, plan by plan

BetterUp

On request
  • Care$undefined/month
    • Mental health coaching
    • Stress management
    • Work-life balance
  • Coaching$undefined/month
    • 1-on-1 coaching
    • Leadership development
    • Career growth
  • Enterprise$undefined/month
    • All coaching tiers
    • Executive coaching
    • Team coaching

Perkbox

On request
  • Perkbox$undefined/year
    • Quote only, with no plan names, rates or minimum headcount published
    • Recognition points funding is an employer cost separate from the platform fee
    • Rate varies by headcount, country mix and which modules are included

Which should you pick?

Choose BetterUp if

  • You need 1-on-1 coaching.
  • You work on Web, Ios, Android, Api.
  • You also want mental health support.

Choose Perkbox if

  • You need perks and discounts.
  • You work on Web, iOS, Android.
  • You also want perkbox recognition.

Questions people ask

Is BetterUp or Perkbox better?
Neither clearly leads. BetterUp starts at On request and Perkbox at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, BetterUp or Perkbox?
BetterUp starts at On request and Perkbox at On request.
Does BetterUp or Perkbox run on more platforms?
BetterUp runs on Web, Ios, Android, Api. Perkbox runs on Web, iOS, Android.
What is BetterUp best used for?
BetterUp is most often used for one-to-one professional coaching provided as an employee benefit, manager development programmes, leadership development at enterprise scale, measuring coaching impact across a workforce. Of those, one-to-one professional coaching provided as an employee benefit and manager development programmes are not what Perkbox is typically brought in for.
What can BetterUp do that Perkbox cannot?
BetterUp covers 1-on-1 coaching, Mental health support, Leadership development, AI-powered matching. Perkbox covers Perks and discounts, Perkbox Recognition, Wellbeing hub, Celebrations.

Answered from the vendors’ own pages

BetterUp: How is BetterUp priced?

BetterUp does not publish pricing on their website. They use a custom pricing model requiring direct contact with their sales team to receive quotes tailored to organizational needs.

Source
Perkbox: Does Perkbox publish pricing?

No. The pricing page offers flexible packages and a quote form with no plan names, per employee rates or minimum headcount.

BetterUp: Are there different BetterUp plans for small versus enterprise organizations?

BetterUp offers products for different use cases (Lead, Manage, Grow, Ready) but does not publicly disclose tier-specific pricing or plan structures. Custom quotes are required.

Source
Perkbox: Is there a minimum number of employees?

None is published. Perkbox has moved upmarket from its earlier self service positioning, so smaller employers should confirm eligibility early in the conversation.

BetterUp: What is the best way to request BetterUp pricing information?

Organizations can request pricing by using the Request a Demo or Contact Sales options prominently displayed on BetterUp's website to connect with their sales team.

Source
Perkbox: Is recognition reward budget included?

No. Recognition points are funded by the employer separately from the platform fee, and that budget is typically larger than the licence itself.

BetterUp: Does BetterUp offer a free trial to evaluate the platform?

BetterUp does not publicly disclose free trial availability or terms on their homepage. Prospects must contact sales to inquire about trial options.

Source
Perkbox: Does it work outside the United Kingdom?

Yes, in Australia and parts of Europe, but the discount catalogue is much deeper in the United Kingdom and value per employee differs accordingly.

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