Software · head to head
Better Agency vs Bold Penguin
B
Better Agency
Software
Agency management for digital-first agencies
- From
- $199/month
- Rated
- -
The short version
- Only Bold Penguin has a free tier, so it costs nothing to try first.
- Each has a real cost: Better Agency better Agency's own vendor domain is betteragency.io, not betteragency.com as listed in the catalogue; betteragency.com is an unrelated web design firm (archived pricing captured at 4 April 2025); Bold Penguin sold to brokers, carriers and MGAs rather than to the businesses buying insurance
- They diverge on capability: Better Agency covers Policy management, Bold Penguin covers Multi-carrier quoting.
Where they differ
Only the attributes on which Better Agency and Bold Penguin actually diverge.
| Attribute | Better Agency | Bold Penguin |
|---|---|---|
| Starting price | $199/month | Free |
| Pricing model | subscription | transaction |
| Free tier | No | Yes |
| Founded | 2018 | 2019 |
Identical on both: platforms (Web, Ios, Android), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Better Agency
- Policy management
- Client portal
- Workflow automation
- Document management
- Integration library
- Zapier
- IFTTT
- Slack
Only in Bold Penguin
- Multi-carrier quoting
- Instant quotes
- Online binding
- Customer portal
- Commission tracking
- Multiple carriers
- Agency management systems
- Payment processors
Both cover
- Reporting
- Mobile app
- API access
- Data encryption
- Cloud deployment
- Web support
- Ios support
- Android support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Better Agency
- Automationnot Bold Penguin
- Customer engagementnot Bold Penguin
Bold Penguin
- Routing and triaging commercial insurance submissionsnot Better Agency
- Automating submission to bind through the Terminal platformnot Better Agency
- Handling complex middle market submissions with SubmissionLinknot Better Agency
- Policy checking with ClauseLinknot Better Agency
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Better Agency
- Better Agency's own vendor domain is betteragency.io, not betteragency.com as listed in the catalogue; betteragency.com is an unrelated web design firm (archived pricing captured at 4 April 2025)
- Base plan is $149 USD monthly and includes only 3 users; each additional user costs $35 USD per month on top (archived pricing page, 4 April 2025)
- Paying annually is required to get a 10 percent discount off the monthly rate, with no other discount tier published (archived pricing page, 4 April 2025)
Bold Penguin
- Sold to brokers, carriers and MGAs rather than to the businesses buying insurance
- Pricing is not published
Pricing, plan by plan
Better Agency
$199/month- Starter$199/month
- Policy management
- Client portal
- Automation
Bold Penguin
Free- Broker AccessFree
- Multi-carrier quotes
- Instant quoting
- Commission tracking
Which should you pick?
Choose Better Agency if
- You need policy management.
- You work on Web, Ios, Android.
- You also want client portal.
Choose Bold Penguin if
- You need multi-carrier quoting.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want instant quotes.
Questions people ask
- Is Better Agency or Bold Penguin better?
- Neither clearly leads. Better Agency starts at $199/month and Bold Penguin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Better Agency or Bold Penguin?
- Bold Penguin has a free tier; the other does not. Paid plans start at $199/month for Better Agency and Free for Bold Penguin.
- Does Better Agency or Bold Penguin run on more platforms?
- Both run on Web, Ios, Android, so platform support will not decide this one for you.
- Can I use Bold Penguin for free?
- Yes. Bold Penguin has a free tier, so you can try it without paying. Better Agency starts at $199/month.
- What is Better Agency best used for?
- Better Agency is most often used for automation, customer engagement. Of those, automation and customer engagement are not what Bold Penguin is typically brought in for.
- What can Better Agency do that Bold Penguin cannot?
- Better Agency covers Policy management, Client portal, Workflow automation, Document management. Bold Penguin covers Multi-carrier quoting, Instant quotes, Online binding, Customer portal. Both handle Reporting, Mobile app, API access, Data encryption.