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Insurance · head to head

Bold Penguin vs EZLynx

Bold Penguin logo

Bold Penguin

Insurance

Business insurance marketplace for brokers

From
Free
Rated
-
Full reviewWebsite
EZLynx logo

EZLynx

Insurance

All-in-one agency management and rating

From
$149/month
Rated
-
Full reviewWebsite

The short version

  • Only Bold Penguin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bold Penguin no public pricing available; entirely quote-based sales model; EZLynx pricing is not published; the vendor sets it by user count and by which products an agency takes
  • They diverge on capability: Bold Penguin covers Multi-carrier quoting, EZLynx covers Comparative rating.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Bold Penguin and EZLynx actually diverge.

Attributes where Bold Penguin and EZLynx differ
AttributeBold PenguinEZLynx
Starting priceFree$149/month
Pricing modeltransactionsubscription
Free tierYesNo
Founded20192003

Identical on both: platforms (Web, Ios, Android), user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bold Penguin

  • Multi-carrier quoting
  • Instant quotes
  • Online binding
  • Customer portal
  • Mobile app
  • API access
  • Reporting
  • Multiple carriers

Only in EZLynx

  • Comparative rating
  • Agency management
  • Client portal
  • Marketing automation
  • E-signature
  • Document management
  • Mobile quoting
  • 100+ carriers

Both cover

  • Commission tracking
  • Data encryption
  • Cloud deployment
  • Web support
  • Ios support

What people use each for

The jobs each tool is most often brought in to do.

Bold Penguin

  • Routing and triaging commercial insurance submissionsnot EZLynx
  • Automating submission to bind through the Terminal platformnot EZLynx
  • Handling complex middle market submissions with SubmissionLinknot EZLynx
  • Policy checking with ClauseLinknot EZLynx

EZLynx

  • Comparative quoting across carriers for home and autonot Bold Penguin
  • Agency management with policy and client recordsnot Bold Penguin
  • CRM and retention campaigns for an insurance booknot Bold Penguin
  • Client portals and eSignature for policy documentsnot Bold Penguin
  • Agency websites tied to the quoting systemnot Bold Penguin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bold Penguin

  • No public pricing available; entirely quote-based sales model
  • B2B enterprise solution with custom pricing based on organizational needs
  • No published tiers or plan features; feature set and cost determined during sales consultation

EZLynx

  • Pricing is not published; the vendor sets it by user count and by which products an agency takes
  • Sold as separate pieces, the management system, the comparative rater and agency websites, so a full stack is several purchases
  • Built for independent insurance agencies rather than carriers or brokers in other lines

Pricing, plan by plan

Bold Penguin

Free
  • Broker AccessFree
    • Multi-carrier quotes
    • Instant quoting
    • Commission tracking

EZLynx

$149/month
  • Rating Engine$149/month
    • Personal lines rating
    • Real-time quotes
    • Quote comparison
  • Agency Pro$249/month
    • Rating engine
    • Agency management
    • Client portal
  • Enterprise$undefined/month
    • All Pro features
    • Commercial lines rating
    • Multi-location

Which should you pick?

Choose Bold Penguin if

  • You need multi-carrier quoting.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want instant quotes.
Bold Penguin review

Choose EZLynx if

  • You need comparative rating.
  • You work on Web, Ios, Android.
  • You also want agency management.
EZLynx review

Questions people ask

Is Bold Penguin or EZLynx better?
Neither clearly leads. Bold Penguin starts at Free and EZLynx at $149/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bold Penguin or EZLynx?
Bold Penguin has a free tier; the other does not. Paid plans start at Free for Bold Penguin and $149/month for EZLynx.
Does Bold Penguin or EZLynx run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
Can I use Bold Penguin for free?
Yes. Bold Penguin has a free tier, so you can try it without paying. EZLynx starts at $149/month.
What is Bold Penguin best used for?
Bold Penguin is most often used for routing and triaging commercial insurance submissions, automating submission to bind through the terminal platform, handling complex middle market submissions with submissionlink, policy checking with clauselink. Of those, routing and triaging commercial insurance submissions and automating submission to bind through the terminal platform are not what EZLynx is typically brought in for.
What can Bold Penguin do that EZLynx cannot?
Bold Penguin covers Multi-carrier quoting, Instant quotes, Online binding, Customer portal. EZLynx covers Comparative rating, Agency management, Client portal, Marketing automation. Both handle Commission tracking, Data encryption, Cloud deployment, Web support.

Answered from the vendors’ own pages

Bold Penguin: What is Bold Penguin's pricing model?

Bold Penguin uses a custom, quote-based pricing model. Specific costs and billing periods are not published publicly; pricing is determined through consultation with the sales team based on organizational needs.

Source
EZLynx: How is EZLynx pricing structured?

EZLynx uses user-based pricing where costs depend on how many users the agency has. Pricing is tailored to the exact products and features needed, with no single flat rate. Network members usually receive discounts through their membership.

Source
Bold Penguin: Does Bold Penguin offer standard subscription plans?

Bold Penguin does not publish standard pricing tiers or subscription plans. The company directs interested parties to book a demo or contact sales through 'Let's Talk' forms to discuss custom solutions and pricing.

Source
EZLynx: Does EZLynx publish pricing on its website?

No. EZLynx does not publish specific pricing amounts. The company emphasizes total cost of ownership and directs prospects to contact sales for a price tailored to their agency's needs.

Source
Bold Penguin: How can I get a Bold Penguin price quote?

To obtain pricing information, visit the Bold Penguin website and submit a demo request or contact form. A sales representative will assess your needs and provide a customized pricing proposal.

Source
EZLynx: Does EZLynx offer a free trial?

Yes. EZLynx offers a free trial, though the specific trial duration is not stated on its pricing page.

Source
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