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Insurance · head to head

Bold Penguin vs Vertafore AMS360

Bold Penguin logo

Bold Penguin

Insurance

Business insurance marketplace for brokers

From
Free
Rated
-
Full reviewWebsite
Vertafore AMS360 logo

Vertafore AMS360

Insurance

Modern agency management for growing agencies

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Bold Penguin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bold Penguin no public pricing available; entirely quote-based sales model; Vertafore AMS360 no pricing is published, and the product page states no rate, tier or cost driver
  • They diverge on capability: Bold Penguin covers Multi-carrier quoting, Vertafore AMS360 covers Policy management.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Bold Penguin and Vertafore AMS360 actually diverge.

Attributes where Bold Penguin and Vertafore AMS360 differ
AttributeBold PenguinVertafore AMS360
Starting priceFreeOn request
Pricing modeltransactionsubscription
Free tierYesNo
PlatformsWeb, Ios, AndroidWeb, Windows, Ios, Android
Founded20191969

Identical on both: user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bold Penguin

  • Multi-carrier quoting
  • Instant quotes
  • Online binding
  • Customer portal
  • Commission tracking
  • Mobile app
  • API access
  • Reporting

Only in Vertafore AMS360

  • Policy management
  • Integrated accounting
  • Real-time carrier downloads
  • Document management
  • Workflow automation
  • Business intelligence
  • Commission management
  • Client portal

Both cover

  • Data encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Bold Penguin

  • Routing and triaging commercial insurance submissionsnot Vertafore AMS360
  • Automating submission to bind through the Terminal platformnot Vertafore AMS360
  • Handling complex middle market submissions with SubmissionLinknot Vertafore AMS360
  • Policy checking with ClauseLinknot Vertafore AMS360

Vertafore AMS360

  • Agency management for insurance brokers, covering policies and clientsnot Bold Penguin
  • Tracking commissions, renewals and accounting for an insurance agencynot Bold Penguin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bold Penguin

  • No public pricing available; entirely quote-based sales model
  • B2B enterprise solution with custom pricing based on organizational needs
  • No published tiers or plan features; feature set and cost determined during sales consultation

Vertafore AMS360

  • No pricing is published, and the product page states no rate, tier or cost driver
  • The only route to a figure is a phone call or contact form

Pricing, plan by plan

Bold Penguin

Free
  • Broker AccessFree
    • Multi-carrier quotes
    • Instant quoting
    • Commission tracking

Vertafore AMS360

On request
  • AMS360$undefined/month
    • Policy management
    • Integrated accounting
    • Real-time downloads
  • AMS360 Plus$undefined/month
    • All AMS360 features
    • Advanced analytics
    • API access

Which should you pick?

Choose Bold Penguin if

  • You need multi-carrier quoting.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want instant quotes.
Bold Penguin review

Choose Vertafore AMS360 if

  • You need policy management.
  • You work on Web, Windows, Ios, Android.
  • You also want integrated accounting.
Vertafore AMS360 review

Questions people ask

Is Bold Penguin or Vertafore AMS360 better?
Neither clearly leads. Bold Penguin starts at Free and Vertafore AMS360 at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bold Penguin or Vertafore AMS360?
Bold Penguin has a free tier; the other does not. Paid plans start at Free for Bold Penguin and On request for Vertafore AMS360.
Does Bold Penguin or Vertafore AMS360 run on more platforms?
Bold Penguin runs on Web, Ios, Android. Vertafore AMS360 runs on Web, Windows, Ios, Android.
Can I use Bold Penguin for free?
Yes. Bold Penguin has a free tier, so you can try it without paying. Vertafore AMS360 starts at On request.
What is Bold Penguin best used for?
Bold Penguin is most often used for routing and triaging commercial insurance submissions, automating submission to bind through the terminal platform, handling complex middle market submissions with submissionlink, policy checking with clauselink. Of those, routing and triaging commercial insurance submissions and automating submission to bind through the terminal platform are not what Vertafore AMS360 is typically brought in for.
What can Bold Penguin do that Vertafore AMS360 cannot?
Bold Penguin covers Multi-carrier quoting, Instant quotes, Online binding, Customer portal. Vertafore AMS360 covers Policy management, Integrated accounting, Real-time carrier downloads, Document management. Both handle Data encryption, Cloud deployment, Web support.

Answered from the vendors’ own pages

Bold Penguin: What is Bold Penguin's pricing model?

Bold Penguin uses a custom, quote-based pricing model. Specific costs and billing periods are not published publicly; pricing is determined through consultation with the sales team based on organizational needs.

Source
Vertafore AMS360: How much does AMS360 cost?

AMS360 pricing is not published online. To obtain pricing information, contact Vertafore directly at 1-800-444-4813 or use the Request Info form on their website.

Source
Bold Penguin: Does Bold Penguin offer standard subscription plans?

Bold Penguin does not publish standard pricing tiers or subscription plans. The company directs interested parties to book a demo or contact sales through 'Let's Talk' forms to discuss custom solutions and pricing.

Source
Vertafore AMS360: What results can agencies expect from AMS360?

According to Vertafore, agencies using AMS360 have seen up to 26% revenue growth without adding employees.

Source
Bold Penguin: How can I get a Bold Penguin price quote?

To obtain pricing information, visit the Bold Penguin website and submit a demo request or contact form. A sales representative will assess your needs and provide a customized pricing proposal.

Source
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