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Software · head to head

Better Agency vs HawkSoft

B

Better Agency

Software

Agency management for digital-first agencies

From
$199/month
Rated
-
Full reviewWebsite
HawkSoft logo

HawkSoft

Software

Agency management made simple

From
$199/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Better Agency better Agency's own vendor domain is betteragency.io, not betteragency.com as listed in the catalogue; betteragency.com is an unrelated web design firm (archived pricing captured at 4 April 2025); HawkSoft the Internet Archive's capture of HawkSoft's homepage on 22 January 2019 named distinct product modules, HawkLink, Virtual Printer, HawkMail email marketing, an Agency Intelligence Reporting Suite, E-Signature and Rater, sold only via phone or contact sales with no price figures.
  • They diverge on capability: Better Agency covers Client portal, HawkSoft covers Client database.

Where they differ

Only the attributes on which Better Agency and HawkSoft actually diverge.

Attributes where Better Agency and HawkSoft differ
AttributeBetter AgencyHawkSoft
PlatformsWeb, Ios, AndroidWindows, Web
Founded20181995

Identical on both: starting price ($199/month), pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Better Agency

  • Client portal
  • Workflow automation
  • Mobile app
  • API access
  • Integration library
  • Zapier
  • IFTTT
  • Slack

Only in HawkSoft

  • Client database
  • Integrated accounting
  • Commission tracking
  • Email integration
  • Task management
  • IVANS
  • EZLynx
  • TurboRater

Both cover

  • Policy management
  • Reporting
  • Document management
  • Data encryption
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Better Agency

  • Automationnot HawkSoft
  • Customer engagementnot HawkSoft

HawkSoft

  • Agency managementnot Better Agency
  • Policy servicingnot Better Agency
  • Client managementnot Better Agency
  • Accountingnot Better Agency
  • Commission trackingnot Better Agency

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Better Agency

  • Better Agency's own vendor domain is betteragency.io, not betteragency.com as listed in the catalogue; betteragency.com is an unrelated web design firm (archived pricing captured at 4 April 2025)
  • Base plan is $149 USD monthly and includes only 3 users; each additional user costs $35 USD per month on top (archived pricing page, 4 April 2025)
  • Paying annually is required to get a 10 percent discount off the monthly rate, with no other discount tier published (archived pricing page, 4 April 2025)

HawkSoft

  • The Internet Archive's capture of HawkSoft's homepage on 22 January 2019 named distinct product modules, HawkLink, Virtual Printer, HawkMail email marketing, an Agency Intelligence Reporting Suite, E-Signature and Rater, sold only via phone or contact sales with no price figures.

Pricing, plan by plan

Better Agency

$199/month
  • Starter$199/month
    • Policy management
    • Client portal
    • Automation

HawkSoft

$199/month
  • HawkSoft CMS$199/month
    • Policy management
    • Client management
    • Document storage
  • HawkSoft Plus$349/month
    • All CMS features
    • Integrated accounting
    • Commission tracking

Which should you pick?

Choose Better Agency if

  • You need client portal.
  • You work on Web, Ios, Android.
  • You also want workflow automation.
Better Agency review

Choose HawkSoft if

  • You need client database.
  • You work on Windows, Web.
  • You also want integrated accounting.
HawkSoft review

Questions people ask

Is Better Agency or HawkSoft better?
Neither clearly leads. Better Agency starts at $199/month and HawkSoft at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Better Agency or HawkSoft?
Better Agency starts at $199/month and HawkSoft at $199/month.
Does Better Agency or HawkSoft run on more platforms?
Better Agency runs on Web, Ios, Android. HawkSoft runs on Windows, Web.
What is Better Agency best used for?
Better Agency is most often used for automation, customer engagement. Of those, automation and customer engagement are not what HawkSoft is typically brought in for.
What can Better Agency do that HawkSoft cannot?
Better Agency covers Client portal, Workflow automation, Mobile app, API access. HawkSoft covers Client database, Integrated accounting, Commission tracking, Email integration. Both handle Policy management, Reporting, Document management, Data encryption.
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