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Insurance · head to head

AgencyZoom vs Better Agency

AgencyZoom logo

AgencyZoom

Insurance

Unified agency management and brokerage platform

From
$99/month
Rated
-
Full reviewWebsite
B

Better Agency

Insurance

Agency management for digital-first agencies

From
$199/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AgencyZoom starts at $149 a month for independent agencies, rising to $349 for the Pro tier; Better Agency better Agency's own vendor domain is betteragency.io, not betteragency.com as listed in the catalogue; betteragency.com is an unrelated web design firm (archived pricing captured at 4 April 2025)
  • They diverge on capability: AgencyZoom covers Integrated accounting, Better Agency covers Workflow automation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AgencyZoom and Better Agency actually diverge.

Attributes where AgencyZoom and Better Agency differ
AttributeAgencyZoomBetter Agency
Starting price$99/month$199/month
Founded20092018

Identical on both: pricing model (subscription), free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AgencyZoom

  • Integrated accounting
  • Client management
  • Carrier downloads
  • QuickBooks
  • Carrier APIs
  • Docusign

Only in Better Agency

  • Workflow automation
  • API access
  • Integration library
  • IFTTT
  • Slack
  • Stripe
  • Custom APIs

Both cover

  • Policy management
  • Reporting
  • Document management
  • Client portal
  • Mobile app
  • Zapier
  • Data encryption
  • Cloud deployment
  • Web support
  • Ios support
  • Android support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

AgencyZoom

  • Lead management and prospecting for insurance agenciesnot Better Agency
  • Automated follow-up and winback campaignsnot Better Agency
  • Producer goal tracking and commission calculationnot Better Agency
  • Collecting Google reviews from policyholdersnot Better Agency
  • Multi-location management for captive agency groupsnot Better Agency

Better Agency

  • Automationnot AgencyZoom
  • Customer engagementnot AgencyZoom

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AgencyZoom

  • Starts at $149 a month for independent agencies, rising to $349 for the Pro tier
  • All plans include up to 7 user seats and extra seats require contacting sales
  • Zapier, Google Reviews and two-way email and texting need the Growth tier at $199 a month
  • AgencyHR, the service centre and events automation are Pro only
  • Integrating with an agency management system may cost extra depending on the system

Better Agency

  • Better Agency's own vendor domain is betteragency.io, not betteragency.com as listed in the catalogue; betteragency.com is an unrelated web design firm (archived pricing captured at 4 April 2025)
  • Base plan is $149 USD monthly and includes only 3 users; each additional user costs $35 USD per month on top (archived pricing page, 4 April 2025)
  • Paying annually is required to get a 10 percent discount off the monthly rate, with no other discount tier published (archived pricing page, 4 April 2025)

Pricing, plan by plan

AgencyZoom

$99/month
  • Essential$149/month
    • Up to 7 seats
    • 14-day free trial
    • Most limited offering
  • Growth$199/month
    • Up to 7 seats
    • 14-day free trial
    • Excludes events automation and service center
  • Pro$349/month
    • Up to 7 seats
    • 14-day free trial
    • Full feature set

Better Agency

$199/month
  • Starter$199/month
    • Policy management
    • Client portal
    • Automation

Which should you pick?

Choose AgencyZoom if

  • You need integrated accounting.
  • You work on Web, Ios, Android.
  • You also want client management.
AgencyZoom review

Choose Better Agency if

  • You need workflow automation.
  • You work on Web, Ios, Android.
  • You also want api access.
Better Agency review

Questions people ask

Is AgencyZoom or Better Agency better?
Neither clearly leads. AgencyZoom starts at $99/month and Better Agency at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AgencyZoom or Better Agency?
AgencyZoom starts at $99/month and Better Agency at $199/month.
Does AgencyZoom or Better Agency run on more platforms?
Both run on Web, Ios, Android, so platform support will not decide this one for you.
What is AgencyZoom best used for?
AgencyZoom is most often used for lead management and prospecting for insurance agencies, automated follow-up and winback campaigns, producer goal tracking and commission calculation, collecting google reviews from policyholders. Of those, lead management and prospecting for insurance agencies and automated follow-up and winback campaigns are not what Better Agency is typically brought in for.
What can AgencyZoom do that Better Agency cannot?
AgencyZoom covers Integrated accounting, Client management, Carrier downloads, QuickBooks. Better Agency covers Workflow automation, API access, Integration library, IFTTT. Both handle Policy management, Reporting, Document management, Client portal.

Answered from the vendors’ own pages

AgencyZoom: What is the maximum number of team seats included in AgencyZoom plans?

All AgencyZoom plans (Essential at $149/month, Growth at $199/month, and Pro at $349/month) include up to 7 seats for team members. Additional seats beyond 7 require contacting the sales team.

Source
AgencyZoom: Can I pay AgencyZoom annually for a discount?

Yes. AgencyZoom offers a 20 percent discount when billing annually instead of month-to-month across all plans (Essential, Growth, and Pro). Month-to-month cancellation is available on all tiers.

Source
AgencyZoom: How long is the free trial for AgencyZoom?

AgencyZoom offers a 14-day free trial on all three plan tiers (Essential, Growth, and Pro). The trial includes full platform access to evaluate features before committing to a paid subscription.

Source
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