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Insurance · head to head

Better Agency vs Vertafore AMS360

B

Better Agency

Insurance

Agency management for digital-first agencies

From
$199/month
Rated
-
Full reviewWebsite
Vertafore AMS360 logo

Vertafore AMS360

Insurance

Modern agency management for growing agencies

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Better Agency better Agency's own vendor domain is betteragency.io, not betteragency.com as listed in the catalogue; betteragency.com is an unrelated web design firm (archived pricing captured at 4 April 2025); Vertafore AMS360 no pricing is published, and the product page states no rate, tier or cost driver
  • They diverge on capability: Better Agency covers Reporting, Vertafore AMS360 covers Integrated accounting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Better Agency and Vertafore AMS360 actually diverge.

Attributes where Better Agency and Vertafore AMS360 differ
AttributeBetter AgencyVertafore AMS360
Starting price$199/monthOn request
PlatformsWeb, Ios, AndroidWeb, Windows, Ios, Android
Founded20181969

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Insurance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Better Agency

  • Reporting
  • Mobile app
  • API access
  • Integration library
  • Zapier
  • IFTTT
  • Slack
  • Stripe

Only in Vertafore AMS360

  • Integrated accounting
  • Real-time carrier downloads
  • Business intelligence
  • Commission management
  • IVANS
  • PL Rating
  • InsurLink
  • QuickBooks

Both cover

  • Policy management
  • Client portal
  • Workflow automation
  • Document management
  • Data encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Better Agency

  • Automationnot Vertafore AMS360
  • Customer engagementnot Vertafore AMS360

Vertafore AMS360

  • Agency management for insurance brokers, covering policies and clientsnot Better Agency
  • Tracking commissions, renewals and accounting for an insurance agencynot Better Agency

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Better Agency

  • Better Agency's own vendor domain is betteragency.io, not betteragency.com as listed in the catalogue; betteragency.com is an unrelated web design firm (archived pricing captured at 4 April 2025)
  • Base plan is $149 USD monthly and includes only 3 users; each additional user costs $35 USD per month on top (archived pricing page, 4 April 2025)
  • Paying annually is required to get a 10 percent discount off the monthly rate, with no other discount tier published (archived pricing page, 4 April 2025)

Vertafore AMS360

  • No pricing is published, and the product page states no rate, tier or cost driver
  • The only route to a figure is a phone call or contact form

Pricing, plan by plan

Better Agency

$199/month
  • Starter$199/month
    • Policy management
    • Client portal
    • Automation

Vertafore AMS360

On request
  • AMS360$undefined/month
    • Policy management
    • Integrated accounting
    • Real-time downloads
  • AMS360 Plus$undefined/month
    • All AMS360 features
    • Advanced analytics
    • API access

Which should you pick?

Choose Better Agency if

  • You need reporting.
  • You work on Web, Ios, Android.
  • You also want mobile app.
Better Agency review

Choose Vertafore AMS360 if

  • You need integrated accounting.
  • You work on Web, Windows, Ios, Android.
  • You also want real-time carrier downloads.
Vertafore AMS360 review

Questions people ask

Is Better Agency or Vertafore AMS360 better?
Neither clearly leads. Better Agency starts at $199/month and Vertafore AMS360 at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Better Agency or Vertafore AMS360?
Better Agency starts at $199/month and Vertafore AMS360 at On request.
Does Better Agency or Vertafore AMS360 run on more platforms?
Better Agency runs on Web, Ios, Android. Vertafore AMS360 runs on Web, Windows, Ios, Android.
What is Better Agency best used for?
Better Agency is most often used for automation, customer engagement. Of those, automation and customer engagement are not what Vertafore AMS360 is typically brought in for.
What can Better Agency do that Vertafore AMS360 cannot?
Better Agency covers Reporting, Mobile app, API access, Integration library. Vertafore AMS360 covers Integrated accounting, Real-time carrier downloads, Business intelligence, Commission management. Both handle Policy management, Client portal, Workflow automation, Document management.

Answered from the vendors’ own pages

Vertafore AMS360: How much does AMS360 cost?

AMS360 pricing is not published online. To obtain pricing information, contact Vertafore directly at 1-800-444-4813 or use the Request Info form on their website.

Source
Vertafore AMS360: What results can agencies expect from AMS360?

According to Vertafore, agencies using AMS360 have seen up to 26% revenue growth without adding employees.

Source
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