Softwr

Affiliate Marketing · head to head

Awin vs Gong

Awin logo

Awin

Affiliate Marketing

Global affiliate network with 1M+ publishers

From
£99/month
Rated
-
Full reviewWebsite
Gong logo

Gong

CRM

Revenue intelligence platform

From
$1600/user-per-year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Awin all Access tier has 3-month minimum contract with 14-day cancellation notice; Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • They diverge on capability: Awin covers Global publisher network, Gong covers Call recording.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Awin and Gong actually diverge.

Attributes where Awin and Gong differ
AttributeAwinGong
Starting price£99/month$1600/user-per-year
Pricing modelsubscriptionUnknown
PlatformsWeb, MobileWeb, Cloud-based SaaS
CategoryAffiliate MarketingCRM
Founded20002016

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Awin

  • Global publisher network
  • Cross-device tracking
  • Payment processing
  • Compliance tools
  • Publisher recruitment
  • Shopify
  • Magento
  • WooCommerce

Only in Gong

  • Call recording
  • AI transcription
  • Deal intelligence
  • Market intelligence
  • Team coaching
  • Salesforce
  • HubSpot
  • Zoom

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Awin

  • Affiliate marketingnot Gong
  • Performance-based advertisingnot Gong
  • Commission managementnot Gong

Gong

  • Call analysisnot Awin
  • Deal forecastingnot Awin
  • Sales coachingnot Awin
  • Win/loss analysisnot Awin

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Awin

  • All Access tier has 3-month minimum contract with 14-day cancellation notice
  • Advanced plan requires custom negotiation; no fixed pricing published
  • Transaction fees apply on all tiers: 3.5% (Access), 2.5% (Accelerate), custom (Advanced)
  • Advanced tier excludes partner payment management and branded private networks

Gong

  • Pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • Built for sales calls only; limited contact center and multi-channel conversation coverage
  • Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
  • Conversation analysis cannot capture internal buyer meetings or decision-making discussions

Pricing, plan by plan

Awin

£99/month
  • Access$99/month
    • 3.5% transaction fee
    • Minimum 3-month term with 14-day cancellation notice
    • First month free
  • Accelerate$199/month
    • 2.5% transaction fee
    • No minimum contract
    • Unlimited commission groups
  • Advanced$null/month
    • Custom pricing
    • Unlimited commission groups
    • Custom tracking rules

Gong

$1600/user-per-year

No published plan breakdown. See the Gong review.

Which should you pick?

Choose Awin if

  • You need global publisher network.
  • You work on Web, Mobile.
  • You also want cross-device tracking.
Awin review

Choose Gong if

  • You need call recording.
  • You work on Web, Cloud-based SaaS.
  • You also want ai transcription.
Gong review

Questions people ask

Is Awin or Gong better?
Neither clearly leads. Awin starts at £99/month and Gong at $1600/user-per-year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Awin or Gong?
Awin starts at £99/month and Gong at $1600/user-per-year.
Does Awin or Gong run on more platforms?
Awin runs on Web, Mobile. Gong runs on Web, Cloud-based SaaS.
What is Awin best used for?
Awin is most often used for affiliate marketing, performance-based advertising, commission management. Of those, affiliate marketing and performance-based advertising are not what Gong is typically brought in for.
What can Awin do that Gong cannot?
Awin covers Global publisher network, Cross-device tracking, Payment processing, Compliance tools. Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence. Both handle Web support.

Answered from the vendors’ own pages

Awin: How much does Awin cost?

Awin pricing starts at £99+VAT per month for Access tier plus 3.5% transaction fee. Accelerate tier is £199+VAT per month plus 2.5% transaction fee. Advanced tier has custom pricing determined by negotiation.

Source
Gong: How much does Gong cost?

Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.

Source
Awin: What are Awin's transaction fees?

Awin charges transaction fees on all plans. Access tier charges 3.5% per transaction, Accelerate charges 2.5% per transaction, and Advanced tier has custom transaction fee rates.

Source
Gong: Does Gong integrate with Salesforce?

Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.

Source
Awin: What is the minimum contract term for Awin?

Access tier requires a minimum 3-month commitment with 14-day cancellation notice. Accelerate and Advanced tiers have no stated minimum contract term.

Source
Gong: What conversations can Gong capture?

Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.

Source
Awin: What commission group limits does each Awin tier have?

Access tier allows up to three commission groups with limited rule options. Accelerate tier allows unlimited commission groups. Advanced tier allows unlimited commission groups plus custom tracking rules.

Source
Gong: Does Gong have an on-premise option?

Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.

Source
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