Veterinary · head to head
AVImark vs Cliniko

AVImark
Veterinary
Long-running Windows practice management software for veterinary clinics, now part of Covetrus
- From
- On request
- Rated
- -

Cliniko
Healthcare
Clinic management software for health practitioners
- From
- Free
- Rated
- -
The short version
- Only Cliniko has a free tier, so it costs nothing to try first.
- Each has a real cost: AVImark the owner markets a different cloud platform as its strategic product, so AVImark development is maintenance paced and buyers should expect a migration conversation rather than a long roadmap.; Cliniko priced in practitioner bands rather than per seat, so a clinic adding a sixth practitioner jumps from $95 to $145 a month
- They diverge on capability: AVImark covers Medical records, Cliniko covers Appointment Scheduling.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which AVImark and Cliniko actually diverge.
Identical on both: user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in AVImark
- Medical records
- Appointment scheduling
- Invoicing and estimates
- Inventory and controlled drugs
- Reminders
- Add-on modules
Only in Cliniko
- Appointment Scheduling
- Online Booking
- Client Management
- Invoicing
- Patient Portal
- Telehealth
- Payment processors
- Online forms
What people use each for
The jobs each tool is most often brought in to do.
AVImark
- A single site clinic that wants the lowest ongoing software cost and already has a server and an IT providernot Cliniko
- A practice whose staff are fast in AVImark and where retraining cost outweighs the benefits of movingnot Cliniko
- A rural clinic with poor connectivity that cannot depend on a browser based systemnot Cliniko
- A practice buying Covetrus pharmacy and supplies that wants prescription workflow in the same systemnot Cliniko
Cliniko
- Practice management for allied health clinicsnot AVImark
- Appointment scheduling and online bookingsnot AVImark
- Clinical notes and patient recordsnot AVImark
- Telehealth consultationsnot AVImark
- Invoicing and payment tracking for a multi-practitioner clinicnot AVImark
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
AVImark
- The owner markets a different cloud platform as its strategic product, so AVImark development is maintenance paced and buyers should expect a migration conversation rather than a long roadmap.
- Meaningful capabilities including imaging, client communication and wellness plans are separately priced modules, so the quoted base licence understates what a working configuration costs.
- It is Windows and server based, which pushes hardware, backup and IT support costs onto the practice and rules out browser or tablet use in the examination room.
- The interface is keyboard driven and dated, which suits long-serving staff but slows new hires and makes onboarding relief staff harder.
- Data lives in a local database with limited export tooling, so extracting a clean history when moving to another system is a paid conversion project rather than a download.
Cliniko
- Priced in practitioner bands rather than per seat, so a clinic adding a sixth practitioner jumps from $95 to $145 a month
- The top published band stops at 200 practitioners
- SMS is charged separately at 10 cents a message
- Telehealth requires entering card details before it unlocks, even during the trial
- There is no free tier, only a 30 day trial
Pricing, plan by plan
AVImark
On request- AVImark$undefined/year
- Licence plus annual maintenance and support agreement
- Add-on modules priced individually
- Server, backup and workstation costs borne by the practice
Cliniko
Free- 1 Practitioner$45/month
- 2-5 Practitioners$95/month
- 6-8 Practitioners$145/month
- 9-12 Practitioners$195/month
Which should you pick?
Choose AVImark if
- You need medical records.
- You work on Windows.
- You also want appointment scheduling.
Choose Cliniko if
- You need appointment scheduling.
- You want to start without paying.
- You work on Web, Mobile.
- You also want online booking.
Questions people ask
- Is AVImark or Cliniko better?
- Neither clearly leads. AVImark starts at On request and Cliniko at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, AVImark or Cliniko?
- Cliniko has a free tier; the other does not. Paid plans start at On request for AVImark and Free for Cliniko.
- Does AVImark or Cliniko run on more platforms?
- AVImark runs on Windows. Cliniko runs on Web, Mobile.
- Can I use Cliniko for free?
- Yes. Cliniko has a free tier, so you can try it without paying. AVImark starts at On request.
- What is AVImark best used for?
- AVImark is most often used for a single site clinic that wants the lowest ongoing software cost and already has a server and an it provider, a practice whose staff are fast in avimark and where retraining cost outweighs the benefits of moving, a rural clinic with poor connectivity that cannot depend on a browser based system, a practice buying covetrus pharmacy and supplies that wants prescription workflow in the same system. Of those, a single site clinic that wants the lowest ongoing software cost and already has a server and an it provider and a practice whose staff are fast in avimark and where retraining cost outweighs the benefits of moving are not what Cliniko is typically brought in for.
- What can AVImark do that Cliniko cannot?
- AVImark covers Medical records, Appointment scheduling, Invoicing and estimates, Inventory and controlled drugs. Cliniko covers Appointment Scheduling, Online Booking, Client Management, Invoicing.
Answered from the vendors’ own pages
AVImark: Who owns AVImark now?
Covetrus, following its spin-out from Henry Schein in 2019 and its move to private ownership in 2022. It was originally a McAllister Software Systems product.
Cliniko: How much does Cliniko cost for a practice?
Cliniko uses per-practitioner pricing: 1 practitioner $45/month, 2-5 practitioners $95/month, 6-8 practitioners $145/month, 9-12 practitioners $195/month, 13-25 practitioners $295/month, 26-200 practitioners $395/month.
SourceAVImark: Is AVImark being discontinued?
No announcement of that, but Covetrus positions Pulse as its cloud platform. Ask for written roadmap commitments before signing a multi-year agreement.
Cliniko: Does Cliniko offer a free trial?
Cliniko is free to try for the first 30 days with no credit card required initially. A credit card is required to unlock features like Telehealth after the trial begins.
SourceAVImark: Can AVImark be run in the cloud?
Only by hosting it on a remote Windows server. It is not a browser application.
Cliniko: What is included in all Cliniko plans?
Every Cliniko subscription includes complete feature access, unlimited admin and reception users, unlimited locations, unlimited file storage, unlimited patients, 24/7 monitoring, automatic backups, regular updates, and 24/7 customer support.
SourceAVImark: Is it cheaper than cloud practice management systems?
On licence cost yes, but add server, backup, IT support and paid modules before making the comparison.
Cliniko: Does Cliniko charge extra for SMS and what discounts apply?
SMS messaging costs 10 cents per message (pre-paid credits required). Annual billing includes one month free every year. Charities and educational institutions qualify for free access. Cliniko commits to no feature-specific fees beyond SMS and offers no annual commitment discounts.
SourceRelated pages
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