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Veterinary · head to head

AVImark vs Doctolib

AVImark logo

AVImark

Veterinary

Long-running Windows practice management software for veterinary clinics, now part of Covetrus

From
On request
Rated
-
Full reviewWebsite
Doctolib logo

Doctolib

Healthcare

Patient booking and practice management for European healthcare professionals

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AVImark the owner markets a different cloud platform as its strategic product, so AVImark development is maintenance paced and buyers should expect a migration conversation rather than a long roadmap.; Doctolib availability is limited to France, Germany and Italy, so a clinic group operating outside those markets cannot use it at all and a multinational provider cannot standardise on one booking system.
  • They diverge on capability: AVImark covers Medical records, Doctolib covers Patient booking marketplace.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which AVImark and Doctolib actually diverge.

Attributes where AVImark and Doctolib differ
AttributeAVImarkDoctolib
PlatformsWindowsWeb, iOS, Android
CategoryVeterinaryHealthcare

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AVImark

  • Medical records
  • Appointment scheduling
  • Invoicing and estimates
  • Inventory and controlled drugs
  • Reminders
  • Add-on modules

Only in Doctolib

  • Patient booking marketplace
  • Practice agenda
  • Teleconsultation
  • Automated reminders
  • Electronic patient record
  • Carte Vitale and reimbursement
  • e-Prescription
  • Doctolib Team

What people use each for

The jobs each tool is most often brought in to do.

AVImark

  • A single site clinic that wants the lowest ongoing software cost and already has a server and an IT providernot Doctolib
  • A practice whose staff are fast in AVImark and where retraining cost outweighs the benefits of movingnot Doctolib
  • A rural clinic with poor connectivity that cannot depend on a browser based systemnot Doctolib
  • A practice buying Covetrus pharmacy and supplies that wants prescription workflow in the same systemnot Doctolib

Doctolib

  • A French general practice that wants new patients to find and book it without a phone call, and needs Carte Vitale billing in the same toolnot AVImark
  • A German physiotherapy clinic replacing a paper diary and cutting no-shows through automated SMS remindersnot AVImark
  • A dental group with several sites that needs one shared agenda and per-site patient routingnot AVImark
  • A specialist starting a new practice in Paris or Berlin who has no existing patient list and needs the directory as a source of referralsnot AVImark

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AVImark

  • The owner markets a different cloud platform as its strategic product, so AVImark development is maintenance paced and buyers should expect a migration conversation rather than a long roadmap.
  • Meaningful capabilities including imaging, client communication and wellness plans are separately priced modules, so the quoted base licence understates what a working configuration costs.
  • It is Windows and server based, which pushes hardware, backup and IT support costs onto the practice and rules out browser or tablet use in the examination room.
  • The interface is keyboard driven and dated, which suits long-serving staff but slows new hires and makes onboarding relief staff harder.
  • Data lives in a local database with limited export tooling, so extracting a clean history when moving to another system is a paid conversion project rather than a download.

Doctolib

  • Availability is limited to France, Germany and Italy, so a clinic group operating outside those markets cannot use it at all and a multinational provider cannot standardise on one booking system.
  • No pricing is published anywhere on the site; every plan routes to a sales form, so a practice cannot budget or compare against alternatives without giving up contact details and sitting through a call.
  • Contracts run on a twelve month commitment per practitioner, so a practice that hires a locum or loses a partner mid-term keeps paying for the seat.
  • The commercial value is the marketplace listing rather than the software, which means leaving Doctolib costs a practice its inbound patient discovery, not just a data export; that asymmetry weakens the practice in every renewal negotiation.
  • Clinical depth is thinner than a dedicated electronic health record, so practices with complex documentation, coding or research requirements often run Doctolib for scheduling alongside a second clinical system and reconcile the two by hand.

Pricing, plan by plan

AVImark

On request
  • AVImark$undefined/year
    • Licence plus annual maintenance and support agreement
    • Add-on modules priced individually
    • Server, backup and workstation costs borne by the practice

Doctolib

On request
  • Doctolib Pro$undefined/month
    • Marketplace listing and patient booking
    • Practice agenda
    • SMS and email reminders

Which should you pick?

Choose AVImark if

  • You need medical records.
  • You work on Windows.
  • You also want appointment scheduling.
AVImark review

Choose Doctolib if

  • You need patient booking marketplace.
  • You work on Web, iOS, Android.
  • You also want practice agenda.
Doctolib review

Questions people ask

Is AVImark or Doctolib better?
Neither clearly leads. AVImark starts at On request and Doctolib at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AVImark or Doctolib?
AVImark starts at On request and Doctolib at On request.
Does AVImark or Doctolib run on more platforms?
AVImark runs on Windows. Doctolib runs on Web, iOS, Android.
What is AVImark best used for?
AVImark is most often used for a single site clinic that wants the lowest ongoing software cost and already has a server and an it provider, a practice whose staff are fast in avimark and where retraining cost outweighs the benefits of moving, a rural clinic with poor connectivity that cannot depend on a browser based system, a practice buying covetrus pharmacy and supplies that wants prescription workflow in the same system. Of those, a single site clinic that wants the lowest ongoing software cost and already has a server and an it provider and a practice whose staff are fast in avimark and where retraining cost outweighs the benefits of moving are not what Doctolib is typically brought in for.
What can AVImark do that Doctolib cannot?
AVImark covers Medical records, Appointment scheduling, Invoicing and estimates, Inventory and controlled drugs. Doctolib covers Patient booking marketplace, Practice agenda, Teleconsultation, Automated reminders.

Answered from the vendors’ own pages

AVImark: Who owns AVImark now?

Covetrus, following its spin-out from Henry Schein in 2019 and its move to private ownership in 2022. It was originally a McAllister Software Systems product.

Doctolib: Can I use Doctolib in the UK or the US?

No. Doctolib operates in France, Germany and Italy only. There is no English-market offering.

AVImark: Is AVImark being discontinued?

No announcement of that, but Covetrus positions Pulse as its cloud platform. Ask for written roadmap commitments before signing a multi-year agreement.

Doctolib: Does Doctolib publish its prices?

No. Every tier on the site routes to a contact form, and quotes are per practitioner per month with a twelve month commitment.

AVImark: Can AVImark be run in the cloud?

Only by hosting it on a remote Windows server. It is not a browser application.

Doctolib: Is Doctolib a full electronic health record?

Not really. It covers consultation notes, documents and prescribing, but practices with heavy clinical documentation needs usually keep a separate EHR.

AVImark: Is it cheaper than cloud practice management systems?

On licence cost yes, but add server, backup, IT support and paid modules before making the comparison.

Doctolib: What happens to my patient bookings if I leave?

You keep your patient data on export, but you lose the public listing, which is where a large share of new bookings originate.

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