AVImarkvs
Covetrus Pulse
Covetrus Pulse: The same vendor cloud product, and the intended destination if the practice wants to stay within Covetrus.
AVImark
Long-running Windows practice management software for veterinary clinics, now part of Covetrus
As of 30 August 2026, AVImark's pricing is not published; the vendor quotes on request. A veteran client server practice management system with a low entry price and a large installed base of small US clinics. Softwr lists it under Veterinary. AVImark is made by Covetrus, available on Windows.
Overview
What AVImark does
AVImark is a Windows based veterinary practice management system originally built by McAllister Software Systems in Missouri. It handles scheduling, medical records, treatment templates, invoicing, inventory, reminders and controlled substance logging, running on a local server with workstations on the practice network. Its reputation is speed and keyboard driven efficiency; long-serving staff work in it very quickly, which is a real reason practices resist replacing it. The distinguishing point is ownership history. The product passed from McAllister to Henry Schein Animal Health and then into Covetrus, which was spun out of Henry Schein in 2019 and taken private in 2022. Covetrus now markets Pulse, a cloud platform, as its strategic product. That makes AVImark a maintained rather than expanding system, and any evaluation should ask directly what new development is planned and what a migration to Pulse would cost, because the answer determines the useful life of the purchase. Buyers are small and mid-size US general practices, often ones that already run AVImark and are renewing. The trade-off is cost against direction. The licence and annual maintenance are cheaper than most cloud subscriptions, but the practice absorbs server, backup and IT costs, several capabilities arrive as separately priced add-on modules, and the roadmap belongs to a company with a different flagship.
What people use it for
- A single site clinic that wants the lowest ongoing software cost and already has a server and an IT provider
- A practice whose staff are fast in AVImark and where retraining cost outweighs the benefits of moving
- A rural clinic with poor connectivity that cannot depend on a browser based system
- A practice buying Covetrus pharmacy and supplies that wants prescription workflow in the same system
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about AVImark.
- The owner markets a different cloud platform as its strategic product, so AVImark development is maintenance paced and buyers should expect a migration conversation rather than a long roadmap.
- Meaningful capabilities including imaging, client communication and wellness plans are separately priced modules, so the quoted base licence understates what a working configuration costs.
- It is Windows and server based, which pushes hardware, backup and IT support costs onto the practice and rules out browser or tablet use in the examination room.
- The interface is keyboard driven and dated, which suits long-serving staff but slows new hires and makes onboarding relief staff harder.
- Data lives in a local database with limited export tooling, so extracting a clean history when moving to another system is a paid conversion project rather than a download.
Cross-shopped
What people choose instead of AVImark
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- AVImarkvsEezyVet
ezyVet: A better choice for practices wanting browser access and a wide third-party integration list.
- AVImarkvsDigitail
Digitail: Suited to practices that want client app and messaging features built in rather than bolted on as modules.
Pricing
What AVImark costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
AVImark
On request
- Licence plus annual maintenance and support agreement
- Add-on modules priced individually
- Server, backup and workstation costs borne by the practice
- Data conversion from an existing system quoted separately
Capabilities
Features
Medical records
Treatment templates, patient history and document attachment
Appointment scheduling
Multi-provider calendar with room and resource assignment
Invoicing and estimates
Itemised charge capture linked to treatment entries
Inventory and controlled drugs
Stock tracking with logging for scheduled substances
Reminders
Automated vaccination and recheck reminder generation
Add-on modules
Imaging, wellness plans, communications and reporting sold separately
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Who owns AVImark now?
Covetrus, following its spin-out from Henry Schein in 2019 and its move to private ownership in 2022. It was originally a McAllister Software Systems product.
Is AVImark being discontinued?
No announcement of that, but Covetrus positions Pulse as its cloud platform. Ask for written roadmap commitments before signing a multi-year agreement.
Can AVImark be run in the cloud?
Only by hosting it on a remote Windows server. It is not a browser application.
Is it cheaper than cloud practice management systems?
On licence cost yes, but add server, backup, IT support and paid modules before making the comparison.
Keep looking
Where to go from AVImark
- AVImark alternativesEvery product people weigh against it
- AVImark pricingPlans, floors and what the tiers exclude
- AVImark badgesWhich rules it meets, and the figure behind each
- All Veterinary softwareThe full category
- Best Veterinary softwareThe shortlist, and how it was cut
Best Veterinary software for
Compare AVImark with
- Digitail
- ezyVet
- IDEXX Cornerstone
- PetDesk
- Onward Vet
- VIA Veterinary
- Provet Cloud
- Shepherd
- Vetspire
- Hippo Manager
- Instinct Science
- VetBadger
- Talkatoo
- Vet Radar
- PetDesk
- VIA Veterinary
- Vet Radar
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Softwr does not host reviews and shows no star rating for AVImark, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on AVImark
AVImark alternatives
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AVImark pricing
Every tier, and where the cost actually lands
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Best Veterinary software alternatives
Cloud practice management from IDEXX, designed around IDEXX analysers and reference laboratories
quoteOn-premise Windows practice management with deep inventory and financial reporting, now inside Covetrus
quoteVeterinary EMR built for emergency and specialty hospitals, plus Plumbs drug reference
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quoteOn-premise veterinary practice management software tied to the IDEXX diagnostics ecosystem
quote