Softwr

Veterinary · head to head

AVImark vs Digitail

AVImark logo

AVImark

Veterinary

Long-running Windows practice management software for veterinary clinics, now part of Covetrus

From
On request
Rated
-
Full reviewWebsite
Digitail logo

Digitail

Veterinary

All-in-one cloud PIMS for veterinary practices with a pet owner app

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AVImark the owner markets a different cloud platform as its strategic product, so AVImark development is maintenance paced and buyers should expect a migration conversation rather than a long roadmap.; Digitail quote-only pricing with no published rates
  • They diverge on capability: AVImark covers Medical records, Digitail covers Pet owner app.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AVImark and Digitail actually diverge.

Attributes where AVImark and Digitail differ
AttributeAVImarkDigitail
PlatformsWindowsWeb, iOS, Android, Cloud

Identical on both: starting price (On request), pricing model (quote), free tier (No), user rating (Not yet rated), category (Veterinary).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AVImark

  • Medical records
  • Appointment scheduling
  • Invoicing and estimates
  • Inventory and controlled drugs
  • Reminders
  • Add-on modules

Only in Digitail

  • Pet owner app
  • Cloud PIMS
  • Automated reminders
  • Multi-location

What people use each for

The jobs each tool is most often brought in to do.

AVImark

  • A single site clinic that wants the lowest ongoing software cost and already has a server and an IT providernot Digitail
  • A practice whose staff are fast in AVImark and where retraining cost outweighs the benefits of movingnot Digitail
  • A rural clinic with poor connectivity that cannot depend on a browser based systemnot Digitail
  • A practice buying Covetrus pharmacy and supplies that wants prescription workflow in the same systemnot Digitail

Digitail

  • Clinics with poor vaccination reminder compliancenot AVImark
  • Practices wanting clients to self-book rather than phonenot AVImark
  • Multi-location groups on one systemnot AVImark

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AVImark

  • The owner markets a different cloud platform as its strategic product, so AVImark development is maintenance paced and buyers should expect a migration conversation rather than a long roadmap.
  • Meaningful capabilities including imaging, client communication and wellness plans are separately priced modules, so the quoted base licence understates what a working configuration costs.
  • It is Windows and server based, which pushes hardware, backup and IT support costs onto the practice and rules out browser or tablet use in the examination room.
  • The interface is keyboard driven and dated, which suits long-serving staff but slows new hires and makes onboarding relief staff harder.
  • Data lives in a local database with limited export tooling, so extracting a clean history when moving to another system is a paid conversion project rather than a download.

Digitail

  • Quote-only pricing with no published rates
  • The owner app only helps where clients actually install it, and adoption varies sharply by demographic
  • Younger vendor than the established systems, with a shorter track record

Pricing, plan by plan

AVImark

On request
  • AVImark$undefined/year
    • Licence plus annual maintenance and support agreement
    • Add-on modules priced individually
    • Server, backup and workstation costs borne by the practice

Digitail

On request

No published plan breakdown. See the Digitail review.

Which should you pick?

Choose AVImark if

  • You need medical records.
  • You work on Windows.
  • You also want appointment scheduling.
AVImark review

Choose Digitail if

  • You need pet owner app.
  • You work on Web, iOS, Android, Cloud.
  • You also want cloud pims.
Digitail review

Questions people ask

Is AVImark or Digitail better?
Neither clearly leads. AVImark starts at On request and Digitail at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AVImark or Digitail?
AVImark starts at On request and Digitail at On request.
Does AVImark or Digitail run on more platforms?
AVImark runs on Windows. Digitail runs on Web, iOS, Android, Cloud.
What is AVImark best used for?
AVImark is most often used for a single site clinic that wants the lowest ongoing software cost and already has a server and an it provider, a practice whose staff are fast in avimark and where retraining cost outweighs the benefits of moving, a rural clinic with poor connectivity that cannot depend on a browser based system, a practice buying covetrus pharmacy and supplies that wants prescription workflow in the same system. Of those, a single site clinic that wants the lowest ongoing software cost and already has a server and an it provider and a practice whose staff are fast in avimark and where retraining cost outweighs the benefits of moving are not what Digitail is typically brought in for.
What can AVImark do that Digitail cannot?
AVImark covers Medical records, Appointment scheduling, Invoicing and estimates, Inventory and controlled drugs. Digitail covers Pet owner app, Cloud PIMS, Automated reminders, Multi-location.

Answered from the vendors’ own pages

AVImark: Who owns AVImark now?

Covetrus, following its spin-out from Henry Schein in 2019 and its move to private ownership in 2022. It was originally a McAllister Software Systems product.

Digitail: What does Digitail cost?

Pricing is quoted per practice and not published.

AVImark: Is AVImark being discontinued?

No announcement of that, but Covetrus positions Pulse as its cloud platform. Ask for written roadmap commitments before signing a multi-year agreement.

Digitail: What does the pet owner app do?

It gives clients their pet’s records, vaccination reminders and booking, which lifts reminder compliance compared with email.

AVImark: Can AVImark be run in the cloud?

Only by hosting it on a remote Windows server. It is not a browser application.

Digitail: Does it support multiple clinics?

Yes, multi-location groups run under one account.

AVImark: Is it cheaper than cloud practice management systems?

On licence cost yes, but add server, backup, IT support and paid modules before making the comparison.

Share

Related pages

More on AVImark

More on Digitail

Keep looking

Other head to heads