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Veterinary · head to head

AVImark vs DrChrono

AVImark logo

AVImark

Veterinary

Long-running Windows practice management software for veterinary clinics, now part of Covetrus

From
On request
Rated
-
Full reviewWebsite
DrChrono logo

DrChrono

Healthcare

All-in-one medical practice management and EHR platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AVImark the owner markets a different cloud platform as its strategic product, so AVImark development is maintenance paced and buyers should expect a migration conversation rather than a long roadmap.; DrChrono iOS-only mobile app with no Android support, limiting accessibility for non-Apple users
  • They diverge on capability: AVImark covers Medical records, DrChrono covers Electronic Health Records.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AVImark and DrChrono actually diverge.

Attributes where AVImark and DrChrono differ
AttributeAVImarkDrChrono
Pricing modelquoteUnknown
PlatformsWindowsiOS, iPad, Web
CategoryVeterinaryHealthcare
FoundedUnknown2009

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AVImark

  • Medical records
  • Appointment scheduling
  • Invoicing and estimates
  • Inventory and controlled drugs
  • Reminders
  • Add-on modules

Only in DrChrono

  • Electronic Health Records
  • Appointment Scheduling
  • Medical Billing
  • ePrescribing
  • Patient Portal
  • Telehealth
  • Labs
  • Pharmacies

What people use each for

The jobs each tool is most often brought in to do.

AVImark

  • A single site clinic that wants the lowest ongoing software cost and already has a server and an IT providernot DrChrono
  • A practice whose staff are fast in AVImark and where retraining cost outweighs the benefits of movingnot DrChrono
  • A rural clinic with poor connectivity that cannot depend on a browser based systemnot DrChrono
  • A practice buying Covetrus pharmacy and supplies that wants prescription workflow in the same systemnot DrChrono

DrChrono

  • Patient Carenot AVImark
  • Medical Recordsnot AVImark
  • Practice Managementnot AVImark
  • Telehealthnot AVImark

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AVImark

  • The owner markets a different cloud platform as its strategic product, so AVImark development is maintenance paced and buyers should expect a migration conversation rather than a long roadmap.
  • Meaningful capabilities including imaging, client communication and wellness plans are separately priced modules, so the quoted base licence understates what a working configuration costs.
  • It is Windows and server based, which pushes hardware, backup and IT support costs onto the practice and rules out browser or tablet use in the examination room.
  • The interface is keyboard driven and dated, which suits long-serving staff but slows new hires and makes onboarding relief staff harder.
  • Data lives in a local database with limited export tooling, so extracting a clean history when moving to another system is a paid conversion project rather than a download.

DrChrono

  • iOS-only mobile app with no Android support, limiting accessibility for non-Apple users
  • Multi-provider scheduling lacks flexibility, forcing practices to use manual workarounds
  • Medical billing is unreliable and complex, with claims processing cited as difficult and error-prone
  • Billing features only available in higher-tier plans
  • Support quality declined post-acquisition by EverHealth, with slower response times
  • Auto-renewal contracts with unclear disclosure and restricted data portability when switching
  • No published pricing, requires sales contact for quotes

Pricing, plan by plan

AVImark

On request
  • AVImark$undefined/year
    • Licence plus annual maintenance and support agreement
    • Add-on modules priced individually
    • Server, backup and workstation costs borne by the practice

DrChrono

On request
  • Prometheus$undefined/mo
    • Core EHR
    • Limited users
  • Hippocrates$undefined/mo
    • EHR + Practice Management
    • Multiple providers
  • Apollo$undefined/mo
    • Full features
    • Advanced analytics
  • Apollo Plus$undefined/mo
    • Apollo features
    • Premium support
    • Add-on integrations

Which should you pick?

Choose AVImark if

  • You need medical records.
  • You work on Windows.
  • You also want appointment scheduling.
AVImark review

Choose DrChrono if

  • You need electronic health records.
  • You work on iOS, iPad, Web.
  • You also want appointment scheduling.
DrChrono review

Questions people ask

Is AVImark or DrChrono better?
Neither clearly leads. AVImark starts at On request and DrChrono at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AVImark or DrChrono?
AVImark starts at On request and DrChrono at On request.
Does AVImark or DrChrono run on more platforms?
AVImark runs on Windows. DrChrono runs on iOS, iPad, Web.
What is AVImark best used for?
AVImark is most often used for a single site clinic that wants the lowest ongoing software cost and already has a server and an it provider, a practice whose staff are fast in avimark and where retraining cost outweighs the benefits of moving, a rural clinic with poor connectivity that cannot depend on a browser based system, a practice buying covetrus pharmacy and supplies that wants prescription workflow in the same system. Of those, a single site clinic that wants the lowest ongoing software cost and already has a server and an it provider and a practice whose staff are fast in avimark and where retraining cost outweighs the benefits of moving are not what DrChrono is typically brought in for.
What can AVImark do that DrChrono cannot?
AVImark covers Medical records, Appointment scheduling, Invoicing and estimates, Inventory and controlled drugs. DrChrono covers Electronic Health Records, Appointment Scheduling, Medical Billing, ePrescribing.

Answered from the vendors’ own pages

AVImark: Who owns AVImark now?

Covetrus, following its spin-out from Henry Schein in 2019 and its move to private ownership in 2022. It was originally a McAllister Software Systems product.

DrChrono: What platforms does DrChrono support?

DrChrono is built primarily for Apple devices, with a native iPad app and iOS mobile app. Android users are limited to web browser access without full mobile functionality.

Source
AVImark: Is AVImark being discontinued?

No announcement of that, but Covetrus positions Pulse as its cloud platform. Ask for written roadmap commitments before signing a multi-year agreement.

DrChrono: Does DrChrono include practice management and medical billing?

Yes. DrChrono combines EHR, practice management, and medical billing into one platform. However, billing features are only available in higher-tier plans, and users report unreliable claims processing.

Source
AVImark: Can AVImark be run in the cloud?

Only by hosting it on a remote Windows server. It is not a browser application.

DrChrono: How much does DrChrono cost?

DrChrono uses four pricing tiers (Prometheus, Hippocrates, Apollo, and Apollo Plus) but does not publish pricing. Costs vary by provider count and add-ons. Interested users must contact sales for custom quotes.

Source
AVImark: Is it cheaper than cloud practice management systems?

On licence cost yes, but add server, backup, IT support and paid modules before making the comparison.

DrChrono: Can I do patient messaging in DrChrono?

Patient messaging is available but only as an add-on feature with additional costs beyond the base subscription.

Source
DrChrono: Does DrChrono include ePrescribing?

Yes. DrChrono includes integrated ePrescribing capabilities built into the platform for prescription management.

Source
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