Softwr

Automation Integration · head to head

Paragon vs Supermetrics

Paragon logo

Paragon

Automation Integration

Embedded integration platform for SaaS

From
$299/month
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Paragon no published pricing rates or specific plan costs; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Paragon covers Embedded workflows, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Paragon and Supermetrics actually diverge.

Attributes where Paragon and Supermetrics differ
AttributeParagonSupermetrics
Starting price$299/month€49/month
PlatformsWeb, EmbeddedWeb, Google-sheets, Data-studio, Excel, Api
CategoryAutomation IntegrationMarketing
Founded20212010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Paragon

  • Embedded workflows
  • Native integrations
  • Workflow builder
  • Error handling
  • Monitoring
  • Analytics
  • Webhooks
  • 500+ apps

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Salesforce
  • HubSpot
  • OAuth

What people use each for

The jobs each tool is most often brought in to do.

Paragon

  • Embedding third party integrations into a SaaS productnot Supermetrics
  • Managing customer facing connectors without building each onenot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Paragon
  • Loading advertising data into BigQuery or Snowflake for reportingnot Paragon
  • Automating recurring client marketing reports at an agencynot Paragon

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Paragon

  • No published pricing rates or specific plan costs
  • Pricing is entirely custom based on Connected Users
  • Both Pro and Enterprise plans require direct contact for pricing

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Paragon

$299/month
  • Starter$299/month
    • 50 integrations
    • Basic support
  • Growth$999/month
    • 200 integrations
    • Priority support
  • Enterprise$5000/month
    • Unlimited integrations
    • Dedicated support

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Paragon if

  • You need embedded workflows.
  • You work on Web, Embedded.
  • You also want native integrations.
Paragon review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Paragon or Supermetrics better?
Neither clearly leads. Paragon starts at $299/month and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Paragon or Supermetrics?
Paragon starts at $299/month and Supermetrics at €49/month.
Does Paragon or Supermetrics run on more platforms?
Paragon runs on Web, Embedded. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is Paragon best used for?
Paragon is most often used for embedding third party integrations into a saas product, managing customer facing connectors without building each one. Of those, embedding third party integrations into a saas product and managing customer facing connectors without building each one are not what Supermetrics is typically brought in for.
What can Paragon do that Supermetrics cannot?
Paragon covers Embedded workflows, Native integrations, Workflow builder, Error handling. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Salesforce, HubSpot, OAuth.

Answered from the vendors’ own pages

Paragon: How much does Paragon cost?

Paragon does not publish pricing rates. The company uses a custom pricing model based on Connected Users (the number of tenant organizations using integrations), requiring customers to request custom quotes.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Paragon: What are Paragon's pricing plans?

Paragon offers Pro and Enterprise plans. The Pro plan includes unlimited integrations, access to all three products, and custom integrations. The Enterprise plan adds self-hosted options, priority support with SLAs, and SAML SSO.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Paragon: Does Paragon offer a free trial?

Yes, a free trial is available via signup, though specific trial duration and limitations are not detailed on the pricing page.

Source
Paragon: How does Paragon determine the cost of my plan?

Pricing is customized based on business model and the number of Connected Users, meaning organizations must contact Paragon's sales team for a custom quote.

Source
Share

Related pages

More on Paragon

More on Supermetrics

Keep looking

Other head to heads