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Automation Integration · head to head

Celigo vs Supermetrics

Celigo logo

Celigo

Automation Integration

The iPaaS platform for mid-market and enterprise

From
$400/month
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Celigo prices are not published on any of the three editions; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Celigo covers App integration, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Celigo and Supermetrics actually diverge.

Attributes where Celigo and Supermetrics differ
AttributeCeligoSupermetrics
Starting price$400/month€49/month
PlatformsWeb, MobileWeb, Google-sheets, Data-studio, Excel, Api
CategoryAutomation IntegrationMarketing
Founded20082010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Celigo

  • App integration
  • Process automation
  • Master data management
  • API management
  • Workflow builder
  • Error handling
  • Analytics
  • 800+ apps

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

What people use each for

The jobs each tool is most often brought in to do.

Celigo

  • Integrating NetSuite with ecommerce and CRM systemsnot Supermetrics
  • Prebuilt integration templates between common business applicationsnot Supermetrics
  • Building custom flows between internal systemsnot Supermetrics
  • Governance and auditability over integrations on the higher editionsnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Celigo
  • Loading advertising data into BigQuery or Snowflake for reportingnot Celigo
  • Automating recurring client marketing reports at an agencynot Celigo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Celigo

  • Prices are not published on any of the three editions
  • Billed on endpoints and flows, so the cost is driven by how many systems you connect rather than by volume through them
  • API Builder, lookup caching and a sandbox all require the Professional edition
  • Single sign-on is optional on Standard and included from Professional up
  • Unlimited endpoints and the full governance features are Enterprise only

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Celigo

$400/month
  • Growth$400/month
    • 50 integrations
    • Basic support
  • Scale$1200/month
    • Unlimited integrations
    • Priority support
  • Enterprise$3000/month
    • Custom solutions
    • Dedicated support

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Celigo if

  • You need app integration.
  • You work on Web, Mobile.
  • You also want process automation.
Celigo review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Celigo or Supermetrics better?
Neither clearly leads. Celigo starts at $400/month and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Celigo or Supermetrics?
Celigo starts at $400/month and Supermetrics at €49/month.
Does Celigo or Supermetrics run on more platforms?
Celigo runs on Web, Mobile. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is Celigo best used for?
Celigo is most often used for integrating netsuite with ecommerce and crm systems, prebuilt integration templates between common business applications, building custom flows between internal systems, governance and auditability over integrations on the higher editions. Of those, integrating netsuite with ecommerce and crm systems and prebuilt integration templates between common business applications are not what Supermetrics is typically brought in for.
What can Celigo do that Supermetrics cannot?
Celigo covers App integration, Process automation, Master data management, API management. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending.

Answered from the vendors’ own pages

Celigo: How much does Celigo cost?

Celigo pricing is not publicly disclosed; the vendor requires direct contact with sales to obtain pricing quotes based on your endpoint and workflow requirements.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Celigo: What is Celigo's pricing model?

Celigo uses a flat-rate subscription model based on endpoints and flows, not per-transaction costs; customers must contact sales for actual pricing for each tier.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Celigo: Is there a free trial for Celigo?

Yes, Celigo offers a 30-day free trial with unlimited access to the platform; no credit card is required to start the trial.

Source
Celigo: What are the Celigo pricing tiers?

Celigo offers Standard, Professional, and Enterprise editions; specific pricing for each is not published and requires sales contact, with Enterprise including unlimited endpoints and premium support.

Source
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