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Technology · head to head

Asana vs Attio

Asana logo

Asana

Technology

Manage your team's work, projects, & tasks online

From
Free
Rated
-
Full reviewWebsite
Attio logo

Attio

Technology

The CRM built for the next generation of companies

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Asana the free Personal tier is capped at 2 users, so it does not cover a small team; Attio the free plan stops at 3 seats and 50,000 records
  • They diverge on capability: Asana covers Multiple project views, Attio covers Custom data model.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Asana and Attio actually diverge.

Attributes where Asana and Attio differ
AttributeAsanaAttio
Pricing modelUnknownfreemium
PlatformsWeb, iOS, AndroidWeb, Ios, Android, Api
Founded20082021

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Asana

  • Multiple project views
  • Task dependencies
  • Milestones
  • Portfolios
  • Goals & OKRs
  • Workflow automation
  • Resource management
  • Reporting dashboards

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Both cover

  • Slack
  • Gmail
  • Outlook
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Asana

  • Project planning & trackingnot Attio
  • Campaign managementnot Attio
  • Product launchesnot Attio
  • Event planningnot Attio
  • Agile & Scrum managementnot Attio

Attio

  • Sales pipelinenot Asana
  • Customer managementnot Asana
  • Deal trackingnot Asana
  • Investor relationsnot Asana
  • Partnership managementnot Asana

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Asana

  • The free Personal tier is capped at 2 users, so it does not cover a small team
  • Timeline and Gantt views, reporting dashboards and time tracking all require Starter at $10.99 per user per month
  • Portfolios, goals, workload management and approvals need Advanced at $24.99 per user per month
  • Salesforce, Tableau and Power BI integrations are Advanced or above
  • Monthly billing costs more, at $13.49 and $30.49 against the annual rates

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Pricing, plan by plan

Asana

Free

No published plan breakdown. See the Asana review.

Attio

Free
  • FreeFree
    • Up to 3 seats
    • 50000 records
    • 3 objects
  • Plus$44/month
    • Up to 10 seats
    • 250000 records
    • 5 objects
  • Pro$99/month
    • Unlimited seats
    • 1000000 records
    • 12 objects
  • EnterpriseFree
    • Custom pricing
    • Unlimited objects
    • Custom record limits

Which should you pick?

Choose Asana if

  • You need multiple project views.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want task dependencies.
Asana review

Choose Attio if

  • You need custom data model.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Questions people ask

Is Asana or Attio better?
Neither clearly leads. Asana starts at Free and Attio at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Asana or Attio?
Asana starts at Free and Attio at Free.
Does Asana or Attio run on more platforms?
Asana runs on Web, iOS, Android. Attio runs on Web, Ios, Android, Api.
Can I use Asana for free?
Both have a free tier, so you can try either at no cost before committing.
What is Asana best used for?
Asana is most often used for project planning & tracking, campaign management, product launches, event planning. Of those, project planning & tracking and campaign management are not what Attio is typically brought in for.
What can Asana do that Attio cannot?
Asana covers Multiple project views, Task dependencies, Milestones, Portfolios. Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Both handle Slack, Gmail, Outlook, SOC2.

Answered from the vendors’ own pages

Asana: Does Asana have a free tier?

Yes. Asana offers a free Personal plan for up to 2 users, plus free trial access to paid plans.

Source
Attio: How much does Attio cost per user?

Attio's Plus plan is $44/user/month (or $35/month annually with 20% discount). Pro is $99/user/month (or $79/month annually). The Free plan includes up to 3 seats at no cost.

Source
Asana: What is the starting price for Asana paid plans?

Asana Starter plan begins at $10.99 per user per month when billed annually, or $13.49 per user when billed monthly.

Source
Attio: What are Attio's seat and record limits for each plan?

Free plan includes up to 3 seats with 50,000 records. Plus supports up to 10 seats with 250,000 records. Pro offers unlimited seats with 1 million records. Enterprise has custom record limits.

Source
Asana: Does Asana integrate with other work tools?

Yes. Asana offers 200+ integrations including Slack, Google Workspace, Microsoft Teams, Salesforce, Jira, and Zoom.

Source
Attio: Are there additional costs for Attio beyond the per-user subscription?

Yes, workspace credits are available as add-ons ($70-$475/month depending on volume). Annual billing provides a 20% discount on the base per-user cost.

Source
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