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Technology · head to head

ClickUp vs HubSpot

ClickUp logo

ClickUp

Technology

One app to replace them all

From
Free
Rated
-
Full reviewWebsite
HubSpot logo

HubSpot

CRM

Grow better with HubSpot

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ClickUp the free plan is capped at 60MB of storage, 5 spaces, 1 form and 3 whiteboards, so the limits are structural rather than just a seat count; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • They diverge on capability: ClickUp covers Multiple view types, HubSpot covers CRM.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ClickUp and HubSpot actually diverge.

Attributes where ClickUp and HubSpot differ
AttributeClickUpHubSpot
Pricing modelUnknownsubscription
PlatformsWeb, iOS, Android, macOS, WindowsWeb, Mobile, Cloud
CategoryTechnologyCRM
Founded20172006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ClickUp

  • Multiple view types
  • Custom fields
  • Automation
  • Time tracking
  • Goal tracking
  • Document collaboration
  • Whiteboards
  • Mind maps

Only in HubSpot

  • CRM
  • Email marketing
  • Marketing automation
  • Sales pipeline
  • Customer service
  • Content management
  • Analytics
  • Social media

Both cover

  • Slack
  • Zoom
  • Salesforce
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

ClickUp

  • Project managementnot HubSpot
  • Software developmentnot HubSpot
  • Marketing campaignsnot HubSpot
  • Product roadmapsnot HubSpot
  • Client managementnot HubSpot

HubSpot

  • Marketing automation with email sending and lead generationnot ClickUp
  • CRM with deal pipeline managementnot ClickUp
  • Multi-user team collaborationnot ClickUp

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ClickUp

  • The free plan is capped at 60MB of storage, 5 spaces, 1 form and 3 whiteboards, so the limits are structural rather than just a seat count
  • Gantt charts, time tracking and goals require Unlimited at $7 per user per month billed yearly
  • Automations are rationed by tier, at 5,000 a month on Business and 250,000 on Enterprise
  • SAML SSO, custom roles and HIPAA compliance are Enterprise only
  • AI is charged separately, at $9 per user per month for Brain and $28 for Everything AI
  • Monthly billing is substantially dearer, at $10 and $19 against the yearly rates

HubSpot

  • Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
  • Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
  • Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
  • Free tier removes credit card requirement but lacks most enterprise capabilities

Pricing, plan by plan

ClickUp

Free
  • FreeFree
    • Unlimited tasks
    • 60 MB storage
    • Collaborative docs
  • Unlimited$7/user/month
    • Unlimited storage
    • All views
    • Time tracking
  • Business$12/user/month
    • Sprint reporting
    • Private docs
    • All Unlimited features
  • Business Plus$undefined/custom
    • Advanced features

HubSpot

Free
  • FreeFree
    • Up to 2 users
    • Lead generation
    • Email sending
  • Starter$7/month
    • 500 HubSpot Credits
    • 1,000 marketing contacts
    • 5x contact tier limit email sends
  • Professional$800/month
    • 3 core seats included
    • 3,000 HubSpot Credits
    • 2,000 marketing contacts
  • Enterprise$3600/month
    • 5 core seats included
    • 5,000 HubSpot Credits
    • 10,000 marketing contacts

Which should you pick?

Choose ClickUp if

  • You need multiple view types.
  • You want to start without paying.
  • You work on Web, iOS, Android, macOS, Windows.
  • You also want custom fields.
ClickUp review

Choose HubSpot if

  • You need crm.
  • You want to start without paying.
  • You work on Web, Mobile, Cloud.
  • You also want email marketing.
HubSpot review

Questions people ask

Is ClickUp or HubSpot better?
Neither clearly leads. ClickUp starts at Free and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ClickUp or HubSpot?
ClickUp starts at Free and HubSpot at Free.
Does ClickUp or HubSpot run on more platforms?
ClickUp runs on Web, iOS, Android, macOS, Windows. HubSpot runs on Web, Mobile, Cloud.
Can I use ClickUp for free?
Both have a free tier, so you can try either at no cost before committing.
What is ClickUp best used for?
ClickUp is most often used for project management, software development, marketing campaigns, product roadmaps. Of those, project management and software development are not what HubSpot is typically brought in for.
What can ClickUp do that HubSpot cannot?
ClickUp covers Multiple view types, Custom fields, Automation, Time tracking. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline. Both handle Slack, Zoom, Salesforce, SOC2.

Answered from the vendors’ own pages

ClickUp: How many views does ClickUp support?

ClickUp includes List, Table, Board, Calendar, Gantt, and Inbox views, plus Whiteboards for collaboration and multiple specialized views for different workflows.

Source
HubSpot: How much does HubSpot Marketing Hub cost per user?

Free plan at $0/month for up to 2 users. Starter at $7/month per seat (annual), Professional at $800/month for 3 core seats with $45/month per additional seat, Enterprise at $3,600/month for 5 core seats with $75/month per additional seat.

Source
ClickUp: What is ClickUp Brain?

ClickUp Brain is the AI feature providing workspace Q&A, task summaries, and AI-powered automation available as an add-on at $9 or $28/user/month depending on usage.

Source
HubSpot: What are the onboarding costs for HubSpot Professional and Enterprise plans?

Professional plan requires a one-time onboarding fee of $3,000. Enterprise plan requires a one-time onboarding fee of $7,000.

Source
ClickUp: How long does it take to set up ClickUp?

Initial setup typically takes 2-4 weeks depending on team size and complexity needs, which is longer than Monday.com (1-2 days) but necessary for ClickUp's flexibility.

Source
HubSpot: Is there a free plan for HubSpot Marketing Hub?

Yes, the free plan includes up to 2 users with lead generation, email sending, and success measurement capabilities at no cost with no credit card required.

Source
ClickUp: Does ClickUp have built-in time tracking?

Yes, time tracking is included in the first paid plan (Unlimited) at $7/user/month, allowing teams to track project hours without additional tools.

Source
HubSpot: What is the cost of additional HubSpot Credits and marketing contacts?

HubSpot Credits cost $9 per 1,000 credits when purchased annually. Additional marketing contacts beyond plan limits can be purchased separately.

Source
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