Software · head to head
Attio vs Amplitude
Attio
Software
The CRM built for the next generation of companies
- From
- $29/month
- Rated
- -
Amplitude
Software
The digital analytics platform to understand your users
- From
- Free
- Rated
- -
The short version
- Only Amplitude has a free tier, so it costs nothing to try first.
- Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
- They diverge on capability: Attio covers Custom data model, Amplitude covers Event tracking.
Where they differ
Only the attributes on which Attio and Amplitude actually diverge.
Identical on both: platforms (Web, Ios, Android, Api), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Attio
- Custom data model
- Flexible views
- Email integration
- Calendar sync
- Automations
- Mobile app
- Real-time collaboration
- Templates
Only in Amplitude
- Event tracking
- User segmentation
- Funnel analysis
- Retention analysis
- Cohort analysis
- A/B testing
- Revenue analytics
- Predictive analytics
Both cover
- Slack
- Segment
- SOC2
- GDPR
What people use each for
The jobs each tool is most often brought in to do.
Attio
- Sales pipelinenot Amplitude
- Customer managementnot Amplitude
- Deal trackingnot Amplitude
- Investor relationsnot Amplitude
- Partnership managementnot Amplitude
Amplitude
- User behavior analysisnot Attio
- Feature adoption trackingnot Attio
- Conversion rate optimizationnot Attio
- Customer journey mappingnot Attio
- Retention improvementnot Attio
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Attio
- The free plan stops at 3 seats and 50,000 records
- Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
- Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
- Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
- File storage is capped at 50 GB on the free and Plus tiers
Amplitude
- Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
- The free plan covers 2M events a month
- The Plus plan scales to 70M events, above which pricing is custom
- Growth and Enterprise pricing is not published
Pricing, plan by plan
Attio
$29/month- Starter$29/month
- Unlimited contacts
- Custom objects
- Email sync
- Plus$59/month
- Everything in Starter
- Automations
- Custom attributes
- Pro$119/month
- Everything in Plus
- Advanced automations
- Custom branding
- Enterprise$undefined/month
- Custom contracts
- SSO
- Dedicated support
Amplitude
Free- StarterFree
- 2 million events per month
- Plus$49/month
- $0.049 per MTU
- Up to 300k MTUs
- Advanced analytics
- GrowthFree
- Causal insights
- Feature experimentation
- Real-time streaming
- EnterpriseFree
- Cross-product analysis
- Advanced permissions
- Dedicated account manager
Which should you pick?
Choose Attio if
- You need custom data model.
- You work on Web, Ios, Android, Api.
- You also want flexible views.
Choose Amplitude if
- You need event tracking.
- You want to start without paying.
- You work on Web, Ios, Android, Api.
- You also want user segmentation.
Questions people ask
- Is Attio or Amplitude better?
- Neither clearly leads. Attio starts at $29/month and Amplitude at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Attio or Amplitude?
- Amplitude has a free tier; the other does not. Paid plans start at $29/month for Attio and Free for Amplitude.
- Does Attio or Amplitude run on more platforms?
- Both run on Web, Ios, Android, Api, so platform support will not decide this one for you.
- Can I use Amplitude for free?
- Yes. Amplitude has a free tier, so you can try it without paying. Attio starts at $29/month.
- What is Attio best used for?
- Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Amplitude is typically brought in for.
- What can Attio do that Amplitude cannot?
- Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Both handle Slack, Segment, SOC2, GDPR.
Answered from the vendors’ own pages
Amplitude: Does Amplitude have a free plan?
Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.
SourceAmplitude: What is Amplitude's pricing based on?
Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.
SourceAmplitude: What analytics features does every Amplitude plan include?
Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.
Source