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Software · head to head

Attio vs Okta

Attio logo

Attio

Software

The CRM built for the next generation of companies

From
$29/month
Rated
-
Full reviewWebsite
Okta logo

Okta

Software

The identity platform for builders

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Okta has a free tier, so it costs nothing to try first.
  • Each has a real cost: Attio the free plan stops at 3 seats and 50,000 records; Okta requires $1,500 annual minimum contract
  • They diverge on capability: Attio covers Custom data model, Okta covers Single sign-on (SSO).

Where they differ

Only the attributes on which Attio and Okta actually diverge.

Attributes where Attio and Okta differ
AttributeAttioOkta
Starting price$29/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb, SaaS
Founded20212009

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attio

  • Custom data model
  • Flexible views
  • Email integration
  • Calendar sync
  • Automations
  • Mobile app
  • Real-time collaboration
  • Templates

Only in Okta

  • Single sign-on (SSO)
  • Multi-factor authentication
  • Lifecycle management
  • Universal directory
  • API access management
  • B2B integration
  • Passwordless authentication
  • Adaptive MFA

Both cover

  • Slack
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Attio

  • Sales pipelinenot Okta
  • Customer managementnot Okta
  • Deal trackingnot Okta
  • Investor relationsnot Okta
  • Partnership managementnot Okta

Okta

  • Employee SSOnot Attio
  • Customer identitynot Attio
  • B2B integrationnot Attio
  • Zero Trust securitynot Attio
  • Compliancenot Attio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attio

  • The free plan stops at 3 seats and 50,000 records
  • Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
  • Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
  • Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
  • File storage is capped at 50 GB on the free and Plus tiers

Okta

  • Requires $1,500 annual minimum contract
  • Admin-only MFA can be vulnerable to push notification fatigue attacks
  • Implementation requires significant services and integration fees in year one

Pricing, plan by plan

Attio

$29/month
  • Starter$29/month
    • Unlimited contacts
    • Custom objects
    • Email sync
  • Plus$59/month
    • Everything in Starter
    • Automations
    • Custom attributes
  • Pro$119/month
    • Everything in Plus
    • Advanced automations
    • Custom branding
  • Enterprise$undefined/month
    • Custom contracts
    • SSO
    • Dedicated support

Okta

Free
  • Starter Suite$6/user/month
    • SSO
    • MFA
    • Universal Directory
  • Core Essentials Suite$14/user/month
    • Adaptive MFA
    • Privileged Access
    • Lifecycle Management
  • Essentials Suite$17/user/month
    • Same as Core Essentials
    • Most popular
  • Professional Suite$null/custom
    • Device Access
    • Identity Security Posture
    • Threat Protection

Which should you pick?

Choose Attio if

  • You need custom data model.
  • You work on Web, Ios, Android, Api.
  • You also want flexible views.
Attio review

Choose Okta if

  • You need single sign-on (sso).
  • You want to start without paying.
  • You work on Web, SaaS.
  • You also want multi-factor authentication.
Okta review

Questions people ask

Is Attio or Okta better?
Neither clearly leads. Attio starts at $29/month and Okta at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attio or Okta?
Okta has a free tier; the other does not. Paid plans start at $29/month for Attio and Free for Okta.
Does Attio or Okta run on more platforms?
Attio runs on Web, Ios, Android, Api. Okta runs on Web, SaaS.
Can I use Okta for free?
Yes. Okta has a free tier, so you can try it without paying. Attio starts at $29/month.
What is Attio best used for?
Attio is most often used for sales pipeline, customer management, deal tracking, investor relations. Of those, sales pipeline and customer management are not what Okta is typically brought in for.
What can Attio do that Okta cannot?
Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Okta covers Single sign-on (SSO), Multi-factor authentication, Lifecycle management, Universal directory. Both handle Slack, SOC2.

Answered from the vendors’ own pages

Okta: What is the minimum contract for Okta Workforce Identity?

Okta requires a $1,500 annual minimum contract for Workforce Identity plans. Pricing starts at $6 per user per month (Starter) and ranges to $17 per user per month (Essentials), billed annually.

Source
Okta: Does Okta offer a free trial?

Yes, Okta provides a 30-day free trial so customers can explore all product capabilities before committing to a paid plan.

Source
Okta: How many pre-built integrations does Okta support?

Okta offers over 7,000 pre-built integrations with popular enterprise applications including Salesforce, Slack, Workday, Box, Confluence, and Zendesk.

Source
Okta: What security features does Okta provide for admins?

Okta provides multi-factor authentication, adaptive MFA, single logout, and identity threat detection and response. However, only 94% of Okta customers have MFA enabled for administrators.

Source
Okta: Can Okta integrate with on-premises directories?

Yes, Okta's Universal Directory and lifecycle management support cloud and on-premises identity sources, including Active Directory and LDAP.

Source
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