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Technology · head to head

Amplitude vs Drift

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Drift logo

Drift

SaaS

The Conversation Cloud

From
$2500/month
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Drift product is being sunset by Salesloft with successor service (1mind) recommended
  • They diverge on capability: Amplitude covers Event tracking, Drift covers Live chat.

Where they differ

Only the attributes on which Amplitude and Drift actually diverge.

Attributes where Amplitude and Drift differ
AttributeAmplitudeDrift
Starting priceFree$2500/month
Free tierYesNo
PlatformsWeb, Ios, Android, ApiWeb
CategoryTechnologySaaS
Founded20122015

Identical on both: pricing model (Unknown), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Drift

  • Live chat
  • AI chatbots
  • Meeting scheduling
  • Email sequences
  • Visitor intelligence
  • Conversation routing
  • Mobile app
  • Analytics dashboard

Both cover

  • Segment
  • Salesforce
  • Slack
  • SOC2
  • GDPR
  • CCPA

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Drift
  • Feature adoption trackingnot Drift
  • Conversion rate optimizationnot Drift
  • Customer journey mappingnot Drift
  • Retention improvementnot Drift

Drift

  • Lead qualificationnot Amplitude
  • Meeting bookingnot Amplitude
  • Customer supportnot Amplitude
  • Account-based marketingnot Amplitude
  • Sales accelerationnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Drift

  • Product is being sunset by Salesloft with successor service (1mind) recommended
  • Mandatory bundling within Salesloft increases cost
  • No free tier available
  • Customer support and knowledge base have been deprioritized
  • Limited to enterprise B2B pipeline generation focus

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Drift

$2500/month

No published plan breakdown. See the Drift review.

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Drift if

  • You need live chat.
  • You also want ai chatbots.
Drift review

Questions people ask

Is Amplitude or Drift better?
Neither clearly leads. Amplitude starts at Free and Drift at $2500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Drift?
Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and $2500/month for Drift.
Does Amplitude or Drift run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Drift runs on Web.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. Drift starts at $2500/month.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Drift is typically brought in for.
What can Amplitude do that Drift cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Drift covers Live chat, AI chatbots, Meeting scheduling, Email sequences. Both handle Segment, Salesforce, Slack, SOC2.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Drift: What is the current status of Drift in 2026?

On March 6, 2026, Clari and Salesloft announced the gradual sunset of Drift's conversational marketing solution, with 1mind named as its exclusive AI successor. Drift remains available but its future is limited.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Drift: How much does Drift cost?

Drift pricing starts around $2,500/month ($30,000/year) for Premium chat-only capabilities, with Enterprise plans exceeding $80,000/year. Drift is bundled within Salesloft and billed annually only.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Drift: What features come with Drift Premium?

Premium plans include live chat widget, custom chatbot flows, meeting scheduling with calendar integration, basic playbooks, email sequences, and standard integrations.

Source
Drift: Does Drift offer a free plan?

No, Drift no longer publicly advertises a free plan as of 2026. All plans require annual billing through Salesloft.

Source
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