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Amplitude vs Microsoft Edge

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Microsoft Edge logo

Microsoft Edge

Technology

Microsoft's Chromium-based browser, distinguished by IE mode for legacy applications and by its integration with Microsoft 365 management.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Microsoft Edge outside the European Economic Area, Edge cannot be uninstalled from Windows, and Windows components such as Widgets, help links and taskbar search results open in it whatever the default browser is set to, so an organisation standardising on Chrome still has to manage and patch Edge.
  • They diverge on capability: Amplitude covers Event tracking, Microsoft Edge covers Internet Explorer mode.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amplitude and Microsoft Edge actually diverge.

Attributes where Amplitude and Microsoft Edge differ
AttributeAmplitudeMicrosoft Edge
Pricing modelUnknownfree
PlatformsWeb, Ios, Android, ApiWeb
Founded2012Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Technology).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Microsoft Edge

  • Internet Explorer mode
  • Enterprise Mode Site List
  • Entra ID integration
  • Purview DLP for browsing
  • Intune and Group Policy
  • Vertical tabs and Workspaces
  • Sleeping tabs
  • Chrome extension compatibility

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Microsoft Edge
  • Feature adoption trackingnot Microsoft Edge
  • Conversion rate optimizationnot Microsoft Edge
  • Customer journey mappingnot Microsoft Edge
  • Retention improvementnot Microsoft Edge

Microsoft Edge

  • A Windows estate with intranet applications that still require Internet Explorer, where IE mode buys years before a rewritenot Amplitude
  • Microsoft 365 organisations that want browser sessions covered by Purview DLP and conditional access without a separate secure browser productnot Amplitude
  • Fleets managed through Intune that need one browser configured by the same console as the rest of the desktopnot Amplitude
  • Users who work with many tabs at once and want vertical tabs and automatic tab suspension without installing extensionsnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Microsoft Edge

  • Outside the European Economic Area, Edge cannot be uninstalled from Windows, and Windows components such as Widgets, help links and taskbar search results open in it whatever the default browser is set to, so an organisation standardising on Chrome still has to manage and patch Edge.
  • It is Chromium downstream, so Manifest V3 applies exactly as it does in Chrome; full-strength blocking extensions cannot run, and Microsoft's add-ons store adds a second review process rather than a workaround.
  • Almost all of its advantage is conditional on Microsoft 365 and Entra ID; a Google Workspace or AWS-centred organisation gets Chromium plus Microsoft's promotional surfaces and none of the Purview, Intune or conditional access value.
  • Consumer-facing features including Copilot, the Discover pane, shopping notifications and sidebar apps default to on and reappear after feature updates, so suppressing them requires a maintained policy set rather than a one-off configuration.
  • IE mode is a bridge with a maintenance owner attached: the Enterprise Mode Site List must be curated by somebody, and MSHTML receives security fixes but no new capability, so an application parked there gains nothing and its eventual rewrite is only deferred.
  • By default browsing data feeds Microsoft services for Copilot, Discover and shopping features, which in a regulated environment turns the deployment into a policy exercise before it can be approved.

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Microsoft Edge

Free

No published plan breakdown. See the Microsoft Edge review.

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Microsoft Edge if

  • You need internet explorer mode.
  • You want to start without paying.
  • You also want enterprise mode site list.
Microsoft Edge review

Questions people ask

Is Amplitude or Microsoft Edge better?
Neither clearly leads. Amplitude starts at Free and Microsoft Edge at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Microsoft Edge?
Amplitude starts at Free and Microsoft Edge at Free.
Does Amplitude or Microsoft Edge run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Microsoft Edge runs on Web.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Microsoft Edge is typically brought in for.
What can Amplitude do that Microsoft Edge cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Microsoft Edge covers Internet Explorer mode, Enterprise Mode Site List, Entra ID integration, Purview DLP for browsing.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Microsoft Edge: Can I uninstall Edge from Windows?

In the European Economic Area, yes, because the Digital Markets Act requires it. Elsewhere you cannot, and several Windows components will continue to open it regardless of your default browser.

Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Microsoft Edge: How long will Internet Explorer mode be supported?

Microsoft has committed to supporting IE mode in Edge through at least 2029. It is a migration window rather than a permanent home, since the underlying MSHTML engine gets security fixes but no new capability.

Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Microsoft Edge: Do Chrome extensions work?

Yes. Edge installs extensions from the Chrome Web Store as well as its own store. Manifest V3 restrictions apply identically, so extensions that Chrome no longer supports do not work here either.

Microsoft Edge: Is it worth deploying if we are not a Microsoft 365 organisation?

Usually not for the management features, which depend on Entra ID, Intune and Purview. Without that stack it is Chromium with a different interface and additional Microsoft promotion.

Microsoft Edge: Does it run on Linux?

Yes, there are official Linux builds. Some Windows-specific features, including IE mode, are not available there.

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