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CRM · head to head

Apollo.io vs BoldTrail

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
BoldTrail logo

BoldTrail

Real Estate

Real estate CRM and lead conversion platform from Inside Real Estate, rebranded from kvCORE in 2024

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; BoldTrail there is no published pricing anywhere, so a buyer cannot compare true cost against competitors without first completing a sales questionnaire and call.
  • They diverge on capability: Apollo.io covers Contact database, BoldTrail covers Behavioural lead scoring.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Apollo.io and BoldTrail actually diverge.

Attributes where Apollo.io and BoldTrail differ
AttributeApollo.ioBoldTrail
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWebWeb, iOS, Android
CategoryCRMReal Estate
Founded2020Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in BoldTrail

  • Behavioural lead scoring
  • IDX websites
  • Automated nurture campaigns
  • Transaction management
  • Team and brokerage tools
  • BackOffice and Recruit add-ons

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot BoldTrail
  • Contact database management for sales teamsnot BoldTrail
  • Email outreach and workflow automationnot BoldTrail

BoldTrail

  • A brokerage already on kvCORE evaluating whether to continue under the BoldTrail rebrandnot Apollo.io
  • A growing team wanting behavioural lead scoring and automated nurture in one platform rather than separate toolsnot Apollo.io
  • An enterprise brokerage wanting BackOffice accounting and Recruit modules alongside the core CRMnot Apollo.io
  • An agent comparing full-platform options such as BoldTrail, Lofty and Follow Up Boss before committing to an annual contractnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

BoldTrail

  • There is no published pricing anywhere, so a buyer cannot compare true cost against competitors without first completing a sales questionnaire and call.
  • It defaults to an annual contract, and month-to-month terms are rarely offered without specific negotiation, which reduces flexibility for a team testing the platform.
  • Pricing is packaged for brokerage-scale deployment, so a solo agent pays for a pricing model and feature set built around team and brokerage needs.
  • The 2024 rebrand from kvCORE to BoldTrail means older reviews, guides and search results still reference the previous name, which can create confusion when researching current pricing or features.
  • Add-on modules such as BackOffice and Recruit are priced and sold separately from the core platform, so a full-featured brokerage deployment costs meaningfully more than the base CRM quote suggests.

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

BoldTrail

On request
  • BoldTrail$undefined/month
    • No published price list, quote generated through a sales questionnaire
    • Solo agent estimates around 300 to 500 USD a month all-in
    • Small team estimates around 700 to 1,200 USD a month

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose BoldTrail if

  • You need behavioural lead scoring.
  • You work on Web, iOS, Android.
  • You also want idx websites.
BoldTrail review

Questions people ask

Is Apollo.io or BoldTrail better?
Neither clearly leads. Apollo.io starts at Free and BoldTrail at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or BoldTrail?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and On request for BoldTrail.
Does Apollo.io or BoldTrail run on more platforms?
Apollo.io runs on Web. BoldTrail runs on Web, iOS, Android.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. BoldTrail starts at On request.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what BoldTrail is typically brought in for.
What can Apollo.io do that BoldTrail cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. BoldTrail covers Behavioural lead scoring, IDX websites, Automated nurture campaigns, Transaction management.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
BoldTrail: Is BoldTrail the same product as kvCORE?

Yes, Inside Real Estate rebranded kvCORE to BoldTrail in June 2024; the underlying platform and much of the customer base carried forward.

Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
BoldTrail: Is there a published price list?

No, all pricing is quoted individually through a sales process; industry-tracked estimates put a solo agent around 300 to 500 USD a month all-in.

Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
BoldTrail: Can I get a month-to-month contract?

Rarely without specific negotiation; the default contract term is annual.

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