Software · head to head
Amplitude vs Attio
Amplitude
Software
The digital analytics platform to understand your users
- From
- Free
- Rated
- -
Attio
Software
The CRM built for the next generation of companies
- From
- $29/month
- Rated
- -
The short version
- Only Amplitude has a free tier, so it costs nothing to try first.
- Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Attio the free plan stops at 3 seats and 50,000 records
- They diverge on capability: Amplitude covers Event tracking, Attio covers Custom data model.
Where they differ
Only the attributes on which Amplitude and Attio actually diverge.
Identical on both: platforms (Web, Ios, Android, Api), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Amplitude
- Event tracking
- User segmentation
- Funnel analysis
- Retention analysis
- Cohort analysis
- A/B testing
- Revenue analytics
- Predictive analytics
Only in Attio
- Custom data model
- Flexible views
- Email integration
- Calendar sync
- Automations
- Mobile app
- Real-time collaboration
- Templates
Both cover
- Segment
- Slack
- SOC2
- GDPR
What people use each for
The jobs each tool is most often brought in to do.
Amplitude
- User behavior analysisnot Attio
- Feature adoption trackingnot Attio
- Conversion rate optimizationnot Attio
- Customer journey mappingnot Attio
- Retention improvementnot Attio
Attio
- Sales pipelinenot Amplitude
- Customer managementnot Amplitude
- Deal trackingnot Amplitude
- Investor relationsnot Amplitude
- Partnership managementnot Amplitude
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Amplitude
- Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
- The free plan covers 2M events a month
- The Plus plan scales to 70M events, above which pricing is custom
- Growth and Enterprise pricing is not published
Attio
- The free plan stops at 3 seats and 50,000 records
- Outbound email is capped at 200 messages a month on the free plan and 1,000 on Plus
- Call Intelligence, sequences, advanced reporting and permission controls all require the Pro tier
- Custom objects are capped at 3 on free, 5 on Plus and 12 on Pro, with unlimited objects reserved for Enterprise
- File storage is capped at 50 GB on the free and Plus tiers
Pricing, plan by plan
Amplitude
Free- StarterFree
- 2 million events per month
- Plus$49/month
- $0.049 per MTU
- Up to 300k MTUs
- Advanced analytics
- GrowthFree
- Causal insights
- Feature experimentation
- Real-time streaming
- EnterpriseFree
- Cross-product analysis
- Advanced permissions
- Dedicated account manager
Attio
$29/month- Starter$29/month
- Unlimited contacts
- Custom objects
- Email sync
- Plus$59/month
- Everything in Starter
- Automations
- Custom attributes
- Pro$119/month
- Everything in Plus
- Advanced automations
- Custom branding
- Enterprise$undefined/month
- Custom contracts
- SSO
- Dedicated support
Which should you pick?
Choose Amplitude if
- You need event tracking.
- You want to start without paying.
- You work on Web, Ios, Android, Api.
- You also want user segmentation.
Choose Attio if
- You need custom data model.
- You work on Web, Ios, Android, Api.
- You also want flexible views.
Questions people ask
- Is Amplitude or Attio better?
- Neither clearly leads. Amplitude starts at Free and Attio at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Amplitude or Attio?
- Amplitude has a free tier; the other does not. Paid plans start at Free for Amplitude and $29/month for Attio.
- Does Amplitude or Attio run on more platforms?
- Both run on Web, Ios, Android, Api, so platform support will not decide this one for you.
- Can I use Amplitude for free?
- Yes. Amplitude has a free tier, so you can try it without paying. Attio starts at $29/month.
- What is Amplitude best used for?
- Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Attio is typically brought in for.
- What can Amplitude do that Attio cannot?
- Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Attio covers Custom data model, Flexible views, Email integration, Calendar sync. Both handle Segment, Slack, SOC2, GDPR.
Answered from the vendors’ own pages
Amplitude: Does Amplitude have a free plan?
Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.
SourceAmplitude: What is Amplitude's pricing based on?
Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.
SourceAmplitude: What analytics features does every Amplitude plan include?
Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.
Source