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CRM · head to head

Agile CRM vs WebEngage

Agile CRM logo

Agile CRM

CRM

All-in-one CRM, Marketing, and Service Software

From
Free
Rated
-
Full reviewWebsite
WebEngage logo

WebEngage

Marketing

Customer engagement and retention automation for consumer businesses in India and Southeast Asia

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Agile CRM has a free tier, so it costs nothing to try first.
  • Each has a real cost: Agile CRM limited to 10 free users with basic features only; WebEngage nothing about pricing is published, and since the entire commercial argument for WebEngage is that it undercuts Braze and CleverTap, you cannot evaluate the one thing that makes it interesting without entering a sales process.
  • They diverge on capability: Agile CRM covers Contact management, WebEngage covers Journey designer.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Agile CRM and WebEngage actually diverge.

Attributes where Agile CRM and WebEngage differ
AttributeAgile CRMWebEngage
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWebWeb, iOS SDK, Android SDK, React Native, Flutter, API
CategoryCRMMarketing
Founded2009Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Agile CRM

  • Contact management
  • Lead scoring
  • Email automation
  • Marketing automation
  • Service desk
  • Web forms
  • Zapier
  • Slack

Only in WebEngage

  • Journey designer
  • Behavioural segmentation
  • Push and in-app
  • WhatsApp
  • Personalisation
  • On-site surveys
  • Customer data platform

Both cover

  • Analytics

What people use each for

The jobs each tool is most often brought in to do.

Agile CRM

  • Managing customer relationships and contactsnot WebEngage
  • Automating sales workflows and pipeline trackingnot WebEngage
  • Running email marketing campaigns and lead generationnot WebEngage
  • Building helpdesk and customer support systemsnot WebEngage

WebEngage

  • A consumer app in India or Southeast Asia with several million monthly users needs Braze-class journey automation at a price its marketing budget can absorb.not Agile CRM
  • A fintech or edtech business needs WhatsApp as a primary retention channel rather than a secondary one, in a market where email open rates are low and WhatsApp is universal.not Agile CRM
  • A media or ecommerce company wants behavioural segmentation and lifecycle journeys without building a customer data platform separately first.not Agile CRM
  • A team wants funnels, cohorts and retention analysis in the same tool that sends the messages, so the analyst and the campaign manager are not reconciling two systems.not Agile CRM

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Agile CRM

  • Limited to 10 free users with basic features only
  • Email and phone support included starting at $8.99 tier
  • CRM analytics features require additional per-usage pricing for email counts

WebEngage

  • Nothing about pricing is published, and since the entire commercial argument for WebEngage is that it undercuts Braze and CleverTap, you cannot evaluate the one thing that makes it interesting without entering a sales process.
  • Message volumes across email, SMS and WhatsApp are metered separately from the platform fee, so a campaign that succeeds increases the bill in ways the monthly tracked user figure does not capture.
  • It requires genuine engineering investment to instrument events and user attributes correctly, and a poorly instrumented deployment produces segments that are wrong rather than merely incomplete, which is expensive to discover after launch.
  • Enterprise assurance is lighter than the American incumbents: procurement teams expecting extensive compliance documentation, regional data residency guarantees and 24 hour follow-the-sun support may find gaps.
  • Its centre of gravity is India, Southeast Asia and the Middle East, so partner availability, agency expertise and support hours all favour those regions and a European or North American buyer is a peripheral customer.

Pricing, plan by plan

Agile CRM

Free
  • FreeFree
    • Up to 10 users
    • 1
    • 000 Contacts & Companies
  • Starter$8.99/monthly
    • 10
    • 000 Contacts & Companies
    • 3 Plugins
  • Regular$29.99/monthly
    • 50
    • 000 Contacts & Companies
    • 50+ Plugins/Integrations
  • Enterprise$47.99/monthly
    • Unlimited Contacts & Companies
    • 50+ Plugins
    • Dedicated Account Rep

WebEngage

On request
  • WebEngage$undefined/year
    • Priced by monthly tracked users and channels enabled
    • Journeys, segmentation and analytics included
    • Email, SMS and WhatsApp volumes charged separately

Which should you pick?

Choose Agile CRM if

  • You need contact management.
  • You want to start without paying.
  • You also want lead scoring.
Agile CRM review

Choose WebEngage if

  • You need journey designer.
  • You work on Web, iOS SDK, Android SDK, React Native, Flutter, API.
  • You also want behavioural segmentation.
WebEngage review

Questions people ask

Is Agile CRM or WebEngage better?
Neither clearly leads. Agile CRM starts at Free and WebEngage at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Agile CRM or WebEngage?
Agile CRM has a free tier; the other does not. Paid plans start at Free for Agile CRM and On request for WebEngage.
Does Agile CRM or WebEngage run on more platforms?
Agile CRM runs on Web. WebEngage runs on Web, iOS SDK, Android SDK, React Native, Flutter, API.
Can I use Agile CRM for free?
Yes. Agile CRM has a free tier, so you can try it without paying. WebEngage starts at On request.
What is Agile CRM best used for?
Agile CRM is most often used for managing customer relationships and contacts, automating sales workflows and pipeline tracking, running email marketing campaigns and lead generation, building helpdesk and customer support systems. Of those, managing customer relationships and contacts and automating sales workflows and pipeline tracking are not what WebEngage is typically brought in for.
What can Agile CRM do that WebEngage cannot?
Agile CRM covers Contact management, Lead scoring, Email automation, Marketing automation. WebEngage covers Journey designer, Behavioural segmentation, Push and in-app, WhatsApp. Both handle Analytics.

Answered from the vendors’ own pages

Agile CRM: How much does Agile CRM cost?

Agile CRM offers a free plan for up to 10 users with basic CRM, sales, and helpdesk features. Paid plans start at $8.99/user/month for the Starter tier and go up to $47.99/user/month for Enterprise with unlimited contacts and custom features. Source: https://web.archive.org/web/20241226213740/https://www.agilecrm.com/pricing

Source
WebEngage: How much does WebEngage cost?

It does not publish pricing. It is quoted by monthly tracked users with message volumes charged separately, and it typically comes in below Braze and CleverTap for equivalent volumes.

Agile CRM: Can I upgrade or downgrade my plan at any time?

Yes, you can upgrade, downgrade, or cancel your plan at any time directly from Agile CRM's online dashboard, with no penalties or long-term contracts required.

Source
WebEngage: Is it a CDP or a marketing automation tool?

Both, in practice. It assembles unified user profiles from event streams and then acts on them, though it is lighter than a dedicated CDP on data warehousing and identity resolution.

Agile CRM: What is the uptime guarantee for paid plans?

Agile CRM offers a 99.5% uptime guarantee on all paid plans, ensuring your system is available 99.5% of the time. The platform is hosted on Google and Amazon cloud infrastructure for reliability.

Source
WebEngage: Is WebEngage owned by anyone else?

No. It remains an independent Mumbai-based company.

WebEngage: Which channels does it support?

Mobile push, in-app, web push, email, SMS and WhatsApp, with WhatsApp treated as a first-class channel rather than an add-on.

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